ratecards 2010 - WEKA Mediengruppe München
ratecards 2010 - WEKA Mediengruppe München
ratecards 2010 - WEKA Mediengruppe München
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Looking for something? You won’t get lost with the new naviconnect – whether on the road, on foot or cross-country<br />
Editorial concept<br />
Navigation systems have changed our mobility and travel behaviour dramatically in<br />
the past years. Previously preparations for a journey took a long time but today you<br />
can simply jump into your car and let your navigation system guide you to almost<br />
anywhere in the world. Thanks to the great progess made in computer technology<br />
navigation systems have entered the mass market and are available for everyone.<br />
Obviously it is not difficult to persuade buyers of the benefits of the system – the<br />
navigation market is one of the fastest growing markets of all. And the revolution<br />
continues. More and more mobile phones have an integrated GPS receiver which<br />
means that navigation applications outside cars are on the verge of a breakthrough<br />
to the mass market. And there are many applications in outdoors, sports and trekking<br />
which will run on mobile phones in the future.<br />
naviconnect is the only magazine in the German market which integrates all subsections<br />
and niches of the navigation world – and thanks to the many years experience<br />
with its forerunner autoconnect it enjoys an very good reputation in the automobile<br />
industry. This is why readers will also find tests and reports on infotainment and<br />
communications systems ex works in naviconnect.<br />
15 years of market presence and the experience gathered with the forerunner<br />
autoconnect have bestowed an excellent reputation on the magazine within the automobile<br />
industry. So readers will continue to find tests and reports on infotainment<br />
and communications systems ex works in naviconnect.<br />
naviconnect is published 4 × per year with a print run of 70,000 copies.<br />
naviconnect – the magazine to keep you on the right track!<br />
The ultimate guide for navigation, infotainment, HiFi and mobiles in your car<br />
Target group<br />
naviconnect readers are unusually mobile, enjoy technology and like to try out new<br />
things. They have come to appreciate navigation in the car and now want to enjoy<br />
this convenience outside their vehicles and on holiday.<br />
As innovators, trendsetters and early adopters they are extremely enthusiastic about<br />
technology and have clearly defined plans to buy.<br />
As opinion makers they pass on their knowledge and enthusiasm to friends,<br />
acquaintances and colleagues and therefore are important multipliers.<br />
naviconnect also helps specialised shops to keep abreast of this fast moving sector<br />
and to separate the wheat from the chaff in the flood of innovations. naviconnect<br />
explains new technologies clearly and gives an insight into the future of navigation.