ratecards 2010 - WEKA Mediengruppe München

AV-MARKEN – the most successful and comprehensive brand image study for the home entertainment industry
The sector of home entertainment is becoming increasingly important and comprehensive. An individual study, supported by the original logos
of the individual brands, also of smaller, specialised brands, reflects the importance of offerors for readers’ own plans to buy and the habits of
technical enthusiasts of TV, audio and video. This creates the necessary transparency in the market.
In the fourth number WEKA MEDIA PUBLISHING GmbH will present a comprehensive investigation with AV-MARKEN 2010 which provides precisely
the necessary requirements for information in the home entertainment segment.
With over 4,000 persons participating each year, the investigation provides a comprehensive and well-founded overview of market data, user data and brand recognition.
By using a grading filter “strongly” or “very strongly interested in the subject of home entertainment” the core markets can be defined reliably.
Super market transparency
• unsupported and supported questionnaire of well-known brands in the product segment
• development of brand and advertising recognition of all brands under investigation
• differentiation of brand recognition according to “know brand (very) well” or “only know brand by name”
• brand images based on cases “know brand (very) well”
• evaluation of your service offering
• utilisation of your products
• brand loyalty
• purchasing criteria and requirements profile
• buying behaviour and investment readiness
• preferred sources for buying first-choice products
• socio-demographic characteristics of participants
The exclusive evaluations and individual competitor analyses are free
to customers of WEKA MEDIA PUBLISHING GmbH! Use this exclusive
marketing tool to recognise changes in the market and trends at an early
stage and be able to address and react to the needs of participants who
have qualified as experts in the market
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