ratecards 2010 - WEKA Mediengruppe München

cONsUMer electrONIcs 

tHe wHOle wOrld Of 

eNtertaINMeNt, HIfI, 

HIGH-eNd aNd MUsIc 

Video-HomeVision 

stereoplay 

aUdIO 

aV combi 

autohifi 

technical data 

special insertions 

advertising specials 

customised publishing 

magnus.de 

aV-MarKeN 

Marketing service 

testfactory 

Publisher and contact 

General business terms 

Portfolio 

ratecards 2010

Video-HomeVision – the basic medium for entertainment at home 

MediaFacts 

Two successful magazines join forces to create a greater whole 

Published monthly 

Regular price € 4.30 

Ad rate 1/1 page 4-c € 9,500 

Publisher’s statement IVW II/2009 

• Print run 85,725 copies 

• Copies sold 51,767 copies 

• Distributed circulation 52,354 copies 

• Subscriptions 15,695 copies 

You will find the online offer of WEKA MEDIA PUBLISHING GmbH at www.magnus.de 

Welcome to the future – experience technology and entertainment in a radically new 

dimension! 

(registered) 

Reader structure/top target groups 

There is a great deal of potential in these readers 

Men 94.0% 

Women 6.0% 

Age: up to 29 years 7.6% 

30 up to 39 years 21.6% 

40 up to 49 years 35.4% 

50 up to 59 years 23.9% 

60 to less then 65 years 6.1% 

65 years and older 5.4% 

Home entertainment advisors/experts 72.9% 

Company owner/self-employed/freelance 8.6% 

Senior executive/civil servant 18.6% 

Other executive/civil servant 37.8% 

Specialist 14.2% 

Not (no longer) working 11.3% 

I am the sole reader of Video-HomeVision 49.7% 

1-2 others also read my copy 45.4% 


5 or more others also read my copy 0.9% 

Time spent using an issue of Video-HomeVision 

3 hours and more 28.5% 

2-3 hours 31.3% 

1-2 hours 28.1% 

30-60 minutes 10.8% 

Less than 30 minutes 1.3% 

Subscribers 31.0% 

Loyal buyers (9-12 issues per year) 25.1% 

Regular readers (about every 4th-9th issue per year) 23.3% 

Occasional readers (1-3 issues per year) 15.2% 

First-time buyers 5.5% 

Source: Video-HomeVision reader survey 2009; Pre-filter: universe (1,892 cases = 100%) 

➜ 

index

Editorial concept 

The basic medium for entertainment at home 

Video-HomeVision – the basis medium for entertainment at home 

• Video-HomeVision is the test & technology magazine covering all aspects of the 

fascinating world of home entertainment 

• Video-HomeVision advises interested newcomers in an esily understandable style 

on the selection of suitable equipment for the world of home entertainment 

• Avid amateur users and professionals with technical know-how can find the 

necessary information on innovations in the merging markets of image, sound and 

computer technology 

• The flat screen TV in the living room is becoming a multimedia control desk. 

It is becoming part of the home network, be it with or without home server, 

with or without Internet connection 

• High-definition television (HDTV) is rapidly gaining in importance. Video-Home- 

Vision tests not only the appropriate flat-screen TVs for this format, but also the 

key components: HDTV receivers, Blu-ray players and complete systems, the HD 

channels on offer, Blu-ray films and video-on-demand services 

• The focus in our tests on loudspeakers and compact systems is put on getting the 

right sound to go with the perfect picture – be it stereo, 5.1 or 7.1 surround sound 

• The magazine offers tests, reports, interviews, workshops and background reports 

for each application and each need 

• The hardware tests are supplemented with numerous reviews of new DVDs, 

Blu-rays and movies for quality-conscious technology fans and film buffs 

• Video-HomeVision offers a host of information for beginners who want top-notch 

image quality as well as for demanding readers who are looking to install a highend 

home cinema with projector and high-quality multi-channel sound system 

• Not least due to its content being focussed on high-quality products and its 

targeted distribution, Video-HomeVision is a must-read for every committed home 

entertainment expert in the specialist retail trade 

Reader structure 

The typical Video-HomeVision reader … 

…is the “best of“ of these magazines which were previously separate. 

…is interested in technical matters. 

…is quality conscious. 

…is generally male and over 30 years of age. 

…has an above-average household income. 

… is keenly interested in the possibilities offered by the new digital world of TV, 

HiFi, video. 

…is innovator and trendsetter. 

…as an “early adopter” is highly enthusiastic about technology. 

…has clearly defined plans to buy. 

… as an opinion former is delighted to pass on knowledge and enthusiasm to friends, 

acquaintances and colleagues and therefore is an important multiplier. 

…has considerable financial play. 

…is keenly interested in music and films. 

… represents an impressive investment source for new technologies – particularly 

when it is a question of purchasing new devices and technical components.

Video-HomeVision ad rates and formats 2010 

Price list No. 34 dated 01.01.2010 


1/1 page 

Type area W 185 × H 250 mm 

Trim size* W 210 × H 280 mm 

2/1 page spread bleed 



3/4 page horizontal 



3/4 page vertical 









Editorial section 

b/w 4-c 

€ 7,125 € 9,500 

€ 14,250 € 19,000 

€ 5,593 € 7,457 

€ 4,863 € 6,485 

U2 € 10,925 

U3 € 10,450 

U4 € 11,875


*on the trim size please add 4 mm bleed 













1/4 page 









€ 3,869 € 5,159 

€ 2,643 € 3,524 

€ 2,069 € 2,758 

Cross gutter ads: Two separate pages must be supplied for ads to be printed across gutter. Do not forget trapping. 

Bleed advertisements: Graphic and text elements must be positioned at least 1.5 cm from the outer edge for bleed advertisements. 

All prices are quoted without VAT; bleed and spread bleed printing are not charged for. Please contact us for other formats. 

You will find further information on Video-HomeVision and Video-HomeVision media data in pdf format at www.wekanet.de/media 

Discount scale 

from 3 adverts 5% 



from 12 adverts 20%

Deadlines 


Edition Initial sale date Ad deadline Copy/artwork 

delivery deadline 

Events 

02/10 08.01.2010 09.12.2009 14.12.2009 07.01. - 10.01.2010 Consumer Electronics Show Las Vegas 

03/10 05.02.2010 13.01.2010 18.01.2010 

04/10 05.03.2010 10.02.2010 15.02.2010 02.03. - 06.03.2010 CeBIT Hanover 

05/10 09.04.2010 15.03.2010 18.03.2010 24.03. - 27.03.2010 Musikmesse Frankfurt/Main 

06/10 07.05.2010 14.04.2010 19.04.2010 06.05. - 09.05.2010 HIGH END Munich 



09/10 06.08.2010 14.07.2010 19.07.2010 18.08. - 22.08.2010 gamescom Cologne 

10/10 03.09.2010 11.08.2010 16.08.2010 03.09. - 08.09.2010 IFA Berlin 




We will be happy to keep you updated on the main topics in our monthly editorial preview. 

Please contact Ms Andrea Rieger • phone: +49 (0)8104-66 84 58 • arieger@wekanet.de

stereoplay – the technical dimension of HiFi 

MediaFacts 



Ad rate 1/1 page 4-c € 8,950 








dimension! 


Our readers are multipliers who listen and are listened to 

Men 96.3% 

Women 3.7% 


25 up to 29 years 5.4% 

30 up to 39 years 17.5% 

40 up to 49 years 36.8% 

50 up to 59 years 28.3% 


65 yeards and older 2.3% 

Education: Specialist degree, higher education, university 45.4% 

Final school exam, “Abitur“ 20.4% 

Further education without “Abitur“ 22.3% 

Self-employed business owner/company manager/director 7.0% 

Freelance 5.6% 

Senior/(highly) qualified executive/civil servant 33.2% 



I am the sole reader of stereoplay 53.2% 









Source: stereoplay reader survey 2009; Pre-filter: universe (582 cases = 100%) 

➜ 

index


The technical dimension of HiFi 

The new stereoplay – the technical dimension of HiFi 

• stereoplay is the HiFi magazine for everyone who wants to know precisely how 

HiFi works 

• The stereoplay of tomorrow is a test-oriented HiFi magazine. Through extremely 

close links with the TESTfactory, new analyses are being developed that make it 

easier for the consumer AND the industry to gain greater transparency 

• As well as tests on every aspect, stereoplay offers MORE: 

More background, more advice, more magazine, more to read and more fun 

• stereoplay is becoming an obligatory read in the HiFi and High-End trade, with the 

credo: He who wants to be in the know, has to read stereoplay 

• stereoplay moves the highly technical issue of “installing“ even more clearly into 

the mainstream 

• stereoplay features interviews with VIPs who really have something to say: radio 

station directors, senior environment ministry executives, etc. 

• The new stereoplay thus elevates itself above the status of a “pure“ test magazine 

• The new stereoplay will increasingly: 

- Highlight concrete technical features and articles 

- Develop technical workshops and tips 

- Feature interviews with developers and retailers 

In short: Through its appreciably strengthened technical dimension stereoplay is 

meeting manufacturers on their own level and providing readers with fascinating 

detailed knowledge. 

stereoplay – regular features 

• New: The magazine part as the opening shot 

• Advice and Support: A bit more of everything 

• stereoplaymusic: CD tips from jazz to pop. 

With classical music, vinyl and a host of background info 

• Tests and Technology: The core element of stereoplay. 

The latest equipment and newest products put to the test 

• Market: A mirror of what’s on offer and a treasure trove of information of all kinds 

• “Best buy“ lists: New – now even clearer and always at the back of every issue 

We offer a number of interesting options for working with us – over and above 

editorial reporting. We can produce company profiles for you, development reports, 

themed booklets and much, much more. 


The typical stereoplay reader … 

… wants to know things in detail. And people who want to know things in detail, 

know that better equipment is the enemy of good equipment. 

… shares his knowledge with others and acts as an opinion former and disseminator 

within his social environment – a dream target group, therefore, that you should 

utilise. 

… is in the prime of life, ambitious, interested, informed and well off. 

… is a keen user of all products / technologies related to audio and video. 

… is very enthusiastic about technology and technical equipment. 

… has pronounced purchase intentions in relation to innovations, is “early adopter“. 

… is very conscious of quality and looks for good value for money. 

… has correspondingly high-quality equipment and is prepared to invest in even 

better appliances and new technologies. 

stereoplay – the media brand 

• stereoplay stands for fascination in HiFi and surround sound, plus enjoyment 

of technology 

• Reflects the market, shapes opinions and provides market overviews 

• Is an irreplaceable practical manual 

• stereoplay differentiates itself through product tests of the highest level run by the 

only ISO certified test laboratory operated by any publisher in Germany 

• Provides in-depth, user-related purchasing advice 

• Presents product innovations and provides “Best buy“ lists 

• Is an essential partner for the trade, industry and readers 

stereoplay vs. AUDIO – the differentiation 

Depth and analysis come ahead of superficial topicality. The new stereoplay looks 

into things even more closely, explaining what works and how and telling readers 

what really matters. AUDIO brings a touch of lifestyle into the HiFi world, in which 

design is becoming ever more important, and writes in a somewhat less demanding 

style. stereoplay and AUDIO provide lots of concrete examples and readers’ views – 

giving both magazines a down-to-earth feel and a noticeable affinity with the market. 

stereoplay also features, in particular, technical statements and background stories 

from the industry and developers. 

The best thing to do is to book both – that way you can’t be wrong!

stereoplay ad rates and formats 2010 



1/1 page 



















b/w 4-c 

€ 6,713 € 8,950 

€ 13,426 € 17,900 

€ 5,247 € 6,995 

€ 4,745 € 6,327 

U2 € 10,293 

U3 € 9,845 

U4 € 11,188















1/4 page 









€ 3,665 € 4,887 

€ 2,585 € 3,446 

€2,083 € 2,778 




You will find further information on stereoplay and steroplay media data in pdf format at www.wekanet.de/media 





from 12 adverts 20%

AUDIO – HiFi • Surround • High-End • Music 

MediaFacts 



Ad rate 1/1 page 4-c € 8,950 








dimension! 


This interested readership will lend an ear 

Men 93.2% 

Women 6.8% 


25 up to 29 years 6.2% 

30 up to 39 years 22.4% 

40 up to 49 years 39.9% 

50 up to 59 years 21.7% 



Education: Specialist degree, higher education, university 42.5% 

Final school exam, “Abitur“ 19.8% 

Further education without “Abitur“ 27.3% 

Self-employed business owner/company manager/director 5.7% 

Freelance 4.7% 

Senior/(highly) qualified executive/civil servant 31.7% 



I am the sole reader of AUDIO 49.7% 









Source: AUDIO reader survey 2009; Pre-filter: universe (934 cases = 100%) 

➜ 

index


The magazine for HiFi, Surround, High-End, Music 

The new AUDIO – HiFi • Surround • High-End • Music 

• AUDIO is an essential source of advice before, during and after purchase 

• Is an acknowledged early indicator of trends and opinions within the industry 

• Opens up new target groups for all relevant product areas – from beginners to 

the High-End segment 

• Covers traditional HiFi and computer-aided networking, plus analogue High-End 

equipment and surround sound systems bristling with features 

• Bridges worlds of experience, conveying dimensions of lifestyle and design 

• Tests products using an ultra-modern, ISO-certified analysis lab, the TESTfactory, 

and over 30 years of experience 

• Imparts far-reaching expertise and compelling fascination 

• Provides authoritative, exclusive advice in the music field, critically presenting 

every relevant audio medium each month 

• Comprehensively portrays all relevant product groups and provides readers with 

an overview, transparency and a means of orientation 

• Is both serious and entertaining, offering information and reading pleasure in 

equal measure 

In short: AUDIO addresses a readership with a keen interest in this area, happy to 

invest in new equipment. It is thus an obligatory read for every committed audio 

and home entertainment expert. 

AUDIO – regular features 

• New: The big magazine section at the front – news, trends and tips, plus reports 

and interviews from the audio scene, practical checks, charts and commentaries 

• Auditorium: Special tests with in-depth analyses, plus stories on major trends 

• HiFi Stereo: Tests and tips on all aspects of traditional stereo 

• HiFi Smart: Network equipment, mobile HiFi and clever all-rounders – 

all the latest trendy products 

• HiFi Surround: Power sound over more than 2 channels – great audio for a great picture 

• AUDIOphile: HiFi and surround equipment of the highest quality 

• HiFi Advice: Practical solutions to audio problems of all kinds 

• Music: Pop, oldies, jazz and classical in every format 

• Reader Service: a comprehensive market section, acting as a key mirror of what’s 

on offer 

• The AUDIO “Best buy“ list – an essential reference work 


The typical AUDIO reader … 

… is well or very well clued up on home entertainment equipment. 

… is a strong-minded innovator, trendsetter and early adopter, who devotes himself 

to his hobby with above-average commitment and financial investment. 

… acts as a communicative opinion former and disseminator. 

… is a professionally interested individual from the industry, retail or advertising. 

… is a committed and interested user of all products and technologies related to all 

aspects of HiFi and surround sound. 

…is very enthusiastic about technology and technical equipment. 

… has pronounced purchase intentions in relation to innovations: “early adopter“. 

… is in the prime of life, ambitious, interested, informed and well off. 

AUDIO – the media brand 

• The brand stands primarily for topicality, test expertise and advice 

• Plus pure fascination! From traditional technologies via in-trend products all the 

way to High-End equipment 

• AUDIO reflects the market, shapes opinions and is an irreplaceable practical 

manual all in one 

• Presents the most relevant product innovations, provides market overviews and 

publishes authoritative “Best buy“ lists every month 

We provide the industry with interesting possibilities under the AUDIO brand to 

work with us in ways that go beyond editorial reporting, such as through company 

profiles, audio reports, themed booklets and much more besides. 

AUDIO vs. stereoplay – the differentiation 

AUDIO tells readers which way trends are going and what is currently “in“, and 

brings a touch of lifestyle into the HiFi world, in which design is becoming ever more 

important. Then there’s in-depth background tests and expert advice before, during 

and after purchase. AUDIO will in future be explaining even more and writing in a 

somewhat less demanding style in order to broaden its reader base. 

AUDIO’s sister title, stereoplay, goes more deeply into technical details and will 

continue to develop this angle. That alters the perspective and creates new nuances 

in the reporting. 

The best thing to do is to book both – that way you can’t be wrong!

AUDIO ad rates and formats 2010 



1/1 page 



















b/w 4-c 

€ 6,713 € 8,950 

€ 13,426 € 17,900 

€ 5,247 € 6,995 

€ 4,745 € 6,327 

U2 € 10,293 

U3 € 9,845 

U4 € 11,188















1/4 page 









€ 3,665 € 4,887 

€ 2,585 € 3,446 

€ 2,083 € 2,778 




You will find further information on AUDIO and AUDIO media data in pdf format at www.wekanet.de/media 





from 12 adverts 20%

Deadlines 



Events 

02/10 15.01.2010 11.12.2009 16.12.2009 07.01. - 10.01.2010 Consumer Electronics Show Las Vegas 

03/10 12.02.2010 15.01.2010 20.01.2010 02.03. - 06.03.2010 CeBIT Hanover 

04/10 12.03.2010 12.02.2010 17.02.2010 24.03. - 27.03.2010 Musikmesse Frankfurt/Main 

05/10 16.04.2010 17.03.2010 22.03.2010 06.05. - 09.05.2010 HIGH END Munich 




09/10 13.08.2010 16.07.2010 21.07.2010 18.08. - 22.08.2010 gamescom Cologne 







AV combi – the whole world of entertainment at home 

MediaFacts 

Combine highly successful magazines for blanket coverageof the German AV 

consumer market: 


Combination ad rates 1/1 page 4-c 

10% 5% combi discount 

AUDIO ● ● ● 

stereoplay ● ● ● 

Video-HomeVision ● ● ● 

€ 24,660 € 17,005 € 17,528 € 17,528 

Publisher’s statement IVW II/2009 AUDIO stereoplay Video-HomeVision 

• Print run 62,133 52,533 85,725 copies 

• Copies sold 32,472 28,354 51,767 copies 

• Copies distributed 32,898 28,808 52,354 copies 

• Subscriptions 11,927 8,797 15,695 copies 


There is a great deal of potential in these readers: 

Men 94.3% 

Women 5.7% 


30 up to 39 years 20.8% 

40 up to 49 years 37.1% 

50 up to 59 years 24.4% 



Company owner/self-employed/freelance 10.1% 

Senior executive/civil servant 26.1% 



I am the sole reader of each issue 50.6% 

1-2 others also read my copy of each issue 45.1% 

3-4 others also read my copy of each issue 3.4% 

5 or more others also read my copy of each issue 0.9% 






Source: 2009 reader surveys for AUDIO, stereoplay and Video-HomeVision 

(readership structure weighted based on issues published); IVW II/2009 

➜ 

index

autohifi – the purchasing and practical guide for mobile media 

MediaFacts 

Published 6 × per year 

Regular price € 5 

Ad rate 1/1 page 4-c € 6,950 






You will find the online offer of WEKA MEDIA PUBLISHING GmbH at www.magnus. 

deWelcome to the future – experience technology and entertainment in a radically 

new dimension! 


Young, active hedonist with strong consumer tastes and wattage 

Sole Decision-makers: HiFi equipment 19.41 million 

Areas with high willingness to spend: In-car 14.78 million 

Love-to-have in-car equipment: Powerful in-car HiFi system 13.69 million 

Existing in-car equipment: Powerful in-car HiFi system 9.50 million 

Particularly interested in HiFi equipment 7.53 million 

Advisors/experts for HiFi equipment 4.44 million 

Expert Decision-makers: HiFi equipment 2.68 million 

Source: AWA 2009; Base: universe = 64.85 million 

➜ 

index


autohifi – the purchasing and practical guide for mobile media 

• Transmits enjoyment of a good sound in your car and the whole fascination of 

mobile media 

• Tests mobile HiFi, navigation and multimedia equipment in objective comparative 

tests down to the last detail 

• Presents current equipment in trend reports and market overviews 

• All devices tested are placed in a ranking which makes autohifi the most 

comprehensive purchasing guide 

• Explains technical know-how in easily understandable terms and gives hands-on 

instructions for the optimum installation of mobile media components in cars – for 

every need 

• In addition autohifi presents special cars of professionals and readers 

• autohifi is required reading for everyone who is facing a purchasing decision. 

autohifi is an essential source of information for dealers and manufacturers/sales 

organisations 

autohifi – the columns 

• Current news 

• Hifi 

• Multimedia 

• Navigation 

• Infotainment 

• Works systems 

• Installation 

• Absolute sound 

• Ranking 

• Market 

The purchasing and practical guide for mobile media 


The typical autohifi reader … 

…is generally young and male. 

… is an enthusiastic car audio fan and interested in mobile media, invests aboveaverage 

sums in car equipment and the majority install the new equipment 

themselves. 

…is an enthusiastic opinion leader, multiplier and early adopter. 

TESTfactory – confirmed quality 

With the new seal “autohifi – TESTFACTORY CERTIFIED” both autohifi, the magazine 

for good sound in your car, and TESTfactory, the ISO certified test laboratory, are 

making their decisive contribution to ensure the quality of car HiFi components. 

Only devices with technical parameters, such as frequency response or signal-tonoise 

ratio, and user friendliness (quality of operating instructions and finish) that 

fulfil or exceed criteria elaborated by autohifi and TESTfactory, are awarded the 

test seal. This means that end users without a technical degree can recognise highquality 

devices at a glance.

autohifi ad rates and formats 2010 



1/1 page 



















b/w 4-c 

€ 5,213 € 6,950 

€ 10,426 € 13,900 

€ 4,038 € 5,384 

€ 3,600 € 4,800 

U2 € 7,993 

U3 € 7,645 

U4 € 8,688















1/4 page 









€ 2,725 € 3,634 

€ 1,827 € 2,436 

€ 1,382 € 1,842 




You will find further information on autohifi and autohifi media data in pdf format at www.wekanet.de/media 





from 12 adverts 20%

Deadlines 





Events 

03/10 07.04.2010 08.03.2010 11.03.2010 08.04. - 11.04.2010 CAR+SOUND Sinsheim 







+ = 10% combi discount 

Looking for something? You won’t get lost with the new naviconnect – whether on the road, on foot or cross-country 


Navigation systems have changed our mobility and travel behaviour dramatically in 

the past years. Previously preparations for a journey took a long time but today you 

can simply jump into your car and let your navigation system guide you to almost 

anywhere in the world. Thanks to the great progess made in computer technology 

navigation systems have entered the mass market and are available for everyone. 

Obviously it is not difficult to persuade buyers of the benefits of the system – the 

navigation market is one of the fastest growing markets of all. And the revolution 

continues. More and more mobile phones have an integrated GPS receiver which 

means that navigation applications outside cars are on the verge of a breakthrough 

to the mass market. And there are many applications in outdoors, sports and trekking 

which will run on mobile phones in the future. 

naviconnect is the only magazine in the German market which integrates all subsections 

and niches of the navigation world – and thanks to the many years experience 

with its forerunner autoconnect it enjoys an very good reputation in the automobile 

industry. This is why readers will also find tests and reports on infotainment and 

communications systems ex works in naviconnect. 

15 years of market presence and the experience gathered with the forerunner 

autoconnect have bestowed an excellent reputation on the magazine within the automobile 

industry. So readers will continue to find tests and reports on infotainment 

and communications systems ex works in naviconnect. 

naviconnect is published 4 × per year with a print run of 70,000 copies. 

naviconnect – the magazine to keep you on the right track! 

The ultimate guide for navigation, infotainment, HiFi and mobiles in your car 

Target group 

naviconnect readers are unusually mobile, enjoy technology and like to try out new 

things. They have come to appreciate navigation in the car and now want to enjoy 

this convenience outside their vehicles and on holiday. 

As innovators, trendsetters and early adopters they are extremely enthusiastic about 

technology and have clearly defined plans to buy. 

As opinion makers they pass on their knowledge and enthusiasm to friends, 

acquaintances and colleagues and therefore are important multipliers. 

naviconnect also helps specialised shops to keep abreast of this fast moving sector 

and to separate the wheat from the chaff in the flood of innovations. naviconnect 

explains new technologies clearly and gives an insight into the future of navigation.

Main themes Ad rates 

Mobile navigation – from cars to accessories 

From a fixed luxury installation to an economical portable navigation system – 

connectivity in the car is supplemented with multimedia components from car radios 

to hands-free phone kits. 

Navigation applications for leisure & sport 

Portable nav devices as bicycle computers, running trainers or competent city 

guides make mobile life easier. 

Mobile phones as navigators 

There are many applications especially for the outdoors, sports and trekking 

segments which will run on mobile phones with integrated GPS in the future. 

Our editors also pick up fascinating, informative and entertaining stories on the 

subject of navigation in the leisure sector. 

Deadlines 


delivery deadline Events 



1/1 page 

W 185 × H 250 mm 

b/w, 2-c, 3-c, 4-c 

€ 5,500 

1/2 page 

W 185 × H 122 mm 

b/w, 2-c, 3-c, 4-c 

€ 2,990 

All prices are quoted without VAT. 



The ultimate guide for navigation, infotainment, HiFi and mobiles in your car 



Technical data 

Delivery dates for 

CD/DVD, contact cards, 

special inserts 

Delivery address 

Printing process, 

processing 

Paper 

Trimmed format 

Copy/artwork anddigital 

data transmission 

Your contact partner 

for copy/artwork and digital 

data transmission 

Special editions 

2 working days after closing date for copy/artwork 

Printed materials need to be delivered heading in the same direction. 

on request 

4-c Web offset printing on the Euroscale, adhesive binding (stereoplay), saddle stitch (Video-HomeVision , AUDIO, autohifi) 

Please request our reproduction and proof instructions. We assume no liability for colour tolerances inherent in the printing process. 

57 g LWC glossy (Video-HomeVision, stereoplay, AUDIO and autohifi) 

(= magazine format) 210 mm wide × 280 mm high 

Minimum trim: 4 mm on all open sides 

Please send us your digital data on data carrier, via e-mail or FTP. Please request the exact specifications and further details from your contact 

person. File names must be assigned as shown in the example below: Advertising customer_magazine_edition (example: Bose_VHV_01_10) 

WEKA MEDIA PUBLISHING GmbH 

Ms Petra Otte 

Gruber Strasse 46a 

D-85586 Poing 

phone: +49 (0)8121/95-14 79 

fax: +49 (0)8121/95-16 90 

potte@wekanet.de 

Whether editorial promotion sections, prize awards for winners of tests, practical reports or product of the year: use our special edition service and utilise our editorial reporting 

to generate even greater benefit for your company. We will design your special print edition (115g/qm wood-free white, glossy, illustration print) with your company logo and on 

request with additional information from your company. 

Ms Andrea Rieger will be happy to give you all relevant information on rates, formats, circulation, individual designs • phone: +49 (0)8104-66 84 58 • arieger@wekanet.de 

➜ 

index

Special insertions – loose inserts, fixed inserts, supplements, cover fold-outs 

Inserts 

not discountable 

min. 

W 105 × H 148 mm 

max. 

W 190 × H 270 mm 

Sample in triplicate to the publishers 

€ 105 ‰ up to 25 g (plus postage or shipping). 

€ 8.50 for each additional 5 g begun. Partial inserts € 125.00 ‰. 

Inserts must be suitable for machine processing. Partial orders according to Nielsen 

areas, subscriber circulation, domestic or foreign distribution are possible. 

Minimum order for partial print runs/insert splitting: 20,000 copies. 

Positioning: undefined 

Supplement 


min. 

2 pages € 70 ‰ 

W 105 × H 148 mm 4 pages € 90 ‰ 

max. brochure format up to 8 pages € 120 ‰ 

W 210 × H 280 mm up to 12 pages € 140 ‰ 

up to 16 pages € 150 ‰ 

Larger volumes on request 


Bleed pages must have a trim of 4 mm. 

Supplements must be folded and delivered with trim. 

Supplements may not be stapled at the side and must be suitable for machine 

processing. Partial orders according to Nielsen areas, subscriber circulation, 

domestic or foreign distribution are possible. 

Minimum order for partial print runs/supplement splitting: 20,000 copies. 

Fixed insert 


min. 

W 60 × H 75 mm 

max. 

W 185 × H 270 mm 


Postcards or reply cards € 40 ‰ (plus postage or shipping). 

Only with 1/1 page. Folded products must be closed towards the gutter and be 

suitable for machine processing. 

Gluing tolerance: ±5 mm. Partial orders according to Nielsen areas, subscriber 

circulation, domestic or foreign distribution are possible. 

Minimum order for partial print runs/fixed insert splitting: 20,000 copies. 

Fold-out cover 


min. 

W 110 × H 280 mm 

max. brochure format 

W 210 × H 280 mm 

paper weight = cover weight 


Rates on request 

CD/DVD, contact card, gate folder, altar fold, poster … 

Rates and positioning on request. Other special advertising types, e.g. Leporello, 

pop-up supplements, half print area cover fold-outs, banderoles, rolling gates and 

gate folds will be given preferential treatment. 

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Attracting attention is guaranteed – with special 

advertising methods … 

Sandwich ad 

XL ad 

Island ad 

Type area 

W 396 mm 

Bleed 

W 420 mm 

Height on request 

Type area 

W 396 mm 

Bleed 

W 420 mm 

Height on request 

Please contact us 

for other formats 

…and Maxihelp/Minihelp 

Format 

Maxihelp: W 200 × H 270 mm 

Format 

Minihelp: W 148 × H 210 mm 

Stylistically independent, exclusively sponsored booklets by one manufacturer on a 

special topic – from as little as € 20,000.00 

➜ 

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Customised publishing & media services – the perfect combination of editorial expertise and creativity 

Set your sights on creativity, professional expertise, comprehensiveness and flexibility for all your marketing needs. 

We can offer you a rich portfolio of special advertising methods and individually designed projects in addition to our classic advertising services. 

Independent of whether you need product promotions, image brochures, customer magazines or information for you specialised target group. 

Your advantage 

Professional expertise, creativity and individuality – concentrated media competence for resounding marketing success 

• We design projects individually according to your needs and implement the concept holistically – in design, image and text – through 

to production and delivery. You decide the look & feel – we give you the right design, from CI compliant projects to the editorial or 

advertisement look, we give you the right design. Copywriters and editors put the right contents in the right tone. 

• Take advantage of our concentrated expertise: specialised editors, copywriters and designers working for you. 

But you will have only one contact person who looks after everything and is always there for you. 

Your one-stop shop 

• Design to match your ideas 

• Complete editorial contacts agreed with you 

• Design to suit your standards 

• Paper, other material, format and print according to your instructions 

• Inserts or supplements in magazines 

• Delivery and distribution 

Multi-facetted 

No matter which special advertising method you want to use – 

we make it happen. From posters to magazines to direct mailing 

campaigns – ask us for a tailor-made offer! 

Our portfolio 

• Image brochures 

• Trade and customer magazines as an excellent channel tool 

• Supplements, loose and fixed inserts 

• Promotions and advertorials 

• Advertisements 

• Direct mailing campaigns 

• Online concepts 

• Cross media strategies 

• Posters 

• Product sheets 

• Catalogues 

• Sales cooperation 

• Product placement 

• Event specials 

• and much more … 

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Customer magazines 

An unbeatable channel 

tool to address your 

customers in a premium 

and radically new manner. 

Sales cooperation 

With your own special 

production you can 

offer your target group 

a bonus of information 

and benefits – sold at 

newagents! 

Product brochures 

Whether product data 

sheets, brochures or 

catalogues – we create 

all marketing and sales 

documentation to the 

highest standards for text, 

image and print. 

Posters 

Whether for distribution, 

special activities or 

advertising space – 

posters are the most 

eye-catching way of 

attracting attention. 

Editorial supplements 

and booklets 

Convince your customers with 

information and utility value. 

Editorial brochures edited by 

specialised authors persuade 

your customers in a very 

special way. 

New sales methods 

for your software 

We can take your 

software to a new PoS – to 

newsagents and catalogues 

of large direct marketing 

companies. 

Direct mailings 

Whether a one-off 

campaign or regular 

distribution: we design, 

create and handle direct 

mailings professionally 

and individually for you. 


Ms Anja Deininger 

Head of Editorial & Creation, Corporate Publishing & Media Services 

phone: +49 (0)8121/95-11 23 

adeininger@wekanet.de

The technology network for lovers of technology and lifestyle 

– Technology. Trends. Entertainment. 

magnus.de unites the four major topics photography, home entertainment, computers 

and mobile communications. magnus.de is an independent internet portal for the 

magazines PC Magazin, PCgo, Internet Magazin, Video-HomeVision and special 

interest magazines such as fotolife, linuxlife, mobilelife or Royal Flush. Furthermore, 

magnus.de is a large marketing network for the media brands connect, COLORFOTO, 

AUDIO, autohifi and stereoplay. Technology and lifestyle-oriented users meet here to 

search daily for product and company news, in-depth and independent test reports, 

the best entertainment and practical tips from all aspects of digital life. 

Over 388,000 Unique User (AGOF internet facts 2009-II, Basis: Unique User per month) 

utilise the concentrated knowledge provided by our independent editors at magnus. 

de. The daily and monthly newsletters (daily magnus.de newsletter, download, surf 

tip, home entertainment, Windows, Office, SAT+CABLE) guarantee over 2 million 

gross contacts* per month. Use this open and active customer circle with a high 

percentage of opinion makers for a targeted effect in the environment of current 

news and editorial expertise. 

We will be happy to assist you with any questions on incorporation of your online 

campaign, joint cooperation or exclusive integration of your offers: 

Ms Andrea Rieger 

phone: +49 (0)8104-66 84 58 

arieger@wekanet.de 

You can find information, formats and rates at www.magnus.de/media/onlinewerbung 

Delivery address for online advertising material: werbemittel@magnus.de 

*Newsletter subscriptions, accumulated range per month, status September 2009 

Online IVW 09/2009 

www.magnus.de 

PIs 6.476.514 

Visits 2.020.866 

Online offering in the magnus.de portal 

PC Magazin – practical 

experience, technology and tests 

– hard edged IT know-how 

PCgo – the user magazine for 

practical and solution-oriented 

PC applications 

Internet Magazin – concentrated 

expertise for web professionals 

Video-HomeVision – tests, 

know-how and purchasing 

recommendations for visual 

entertainment, surround sound & 

multimedia networking 

Royal Flush – the German poker 

magazine with trends, strategies, 

championships and lifestyle 

Online offering in the magnus.de network 

connect – Europe’s biggest 

magazine for telecommunications 

Co l o rFo t o – the most stringent 

product tests and comprehensive 

instructions for practical 

photography 

AUDIO – the test magazine for 

HiFi, high-end and music 

autohifi – tests, installation 

advice and specialised knowhow 

for car audio sound & 

navigation 

stereoplay – the leading 

magazine for the technical 

HiFi dimension 

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AV-MARKEN – the most successful and comprehensive brand image study for the home entertainment industry 

The sector of home entertainment is becoming increasingly important and comprehensive. An individual study, supported by the original logos 

of the individual brands, also of smaller, specialised brands, reflects the importance of offerors for readers’ own plans to buy and the habits of 

technical enthusiasts of TV, audio and video. This creates the necessary transparency in the market. 

In the fourth number WEKA MEDIA PUBLISHING GmbH will present a comprehensive investigation with AV-MARKEN 2010 which provides precisely 

the necessary requirements for information in the home entertainment segment. 

With over 4,000 persons participating each year, the investigation provides a comprehensive and well-founded overview of market data, user data and brand recognition. 

By using a grading filter “strongly” or “very strongly interested in the subject of home entertainment” the core markets can be defined reliably. 

Super market transparency 

• unsupported and supported questionnaire of well-known brands in the product segment 

• development of brand and advertising recognition of all brands under investigation 

• differentiation of brand recognition according to “know brand (very) well” or “only know brand by name” 

• brand images based on cases “know brand (very) well” 

• evaluation of your service offering 

• utilisation of your products 

• brand loyalty 

• purchasing criteria and requirements profile 

• buying behaviour and investment readiness 

• preferred sources for buying first-choice products 

• socio-demographic characteristics of participants 

The exclusive evaluations and individual competitor analyses are free 

to customers of WEKA MEDIA PUBLISHING GmbH! Use this exclusive 

marketing tool to recognise changes in the market and trends at an early 

stage and be able to address and react to the needs of participants who 

have qualified as experts in the market 

➜ 

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Marketing service/market research service www.wekanet.de/media 

The counter service offered by WEKA MEDIA PUBLISHING GmbH helps you to analyse market potential and optimise your media planning based on the three most important 

market/media studies for the IT, telecommunications, photo and entertainment electronics sectors: AWA, ACTA and LAC. In addition, each year WEKA MEDIA 

PUBLISHING GmbH invests in numerous studies commissioned by WEKA itself, such as our large brand and advert recognition studies IT-MARKEN and AV-MARKEN. 

Representative copy tests are conducted exclusively for advertising customers. Individual, benefit-oriented services for our advertising customers make this offer complete! 

Market research 

The annual study “Allensbach Media Analysis” provides data on 

consumer habits and media utilisation in 19 thematic and product 

areas and describes target groups and media utilisation. The basic 

population comprises people in Germany aged 14 years and above 

in private households: 64.85 million. 

The Allensbach computer and technology analysis gives a 

comprehensive overview of the current situation regarding computer 

ownership and equipment, quantitative and qualitative internet use, 

e-commerce, equipment of households with communications 

technology and entertainment electronics and current purchasing 

plans in these areas. The basic population comprises people in 

Germany between 14 and 69 in private households: 54.58 million. 

The Reader Analysis Computer Press (LAC) investigates media 

utilisation of IT magazines and ownership and purchase planning 

of private and professional IT decision-makers for a total of 246 

products and services in 23 categories for IT hardware and software, 

telecommunications and segments of the entertainment industry. 

The basic population comprises people in Germany from 14 years 

old who have a landline and use a PC at home at least once a week: 

40.9 million. 

Test laboratory 

Absolute objectivity, 100% precise measurements and critical evaluations 

form the basis for our test reports. Use your winner logo for 

advertising, e.g. in special editions. 

Copy test 

You can test your ads at regular intervals in the 

magazines PC Magazin, PCgo, Business&IT, 

AUDIO and Video-HomeVision. Readers and 

subscribers will evaluate your image motifs, 

ad messages or the support for the products 

advertised. These copy tests are tested by a 

representative circle and are conducted by the 

well-known IFAK-Institut according to the ZAW 

method. 

Events 

Device of the year, golden ear, highlights: 

the largest and most expert 

reader circles in entertainment 

electronics! Each year over 40,000 

readers of the leading entertainment 

electronics magazines AUDIO, stereoplay 

and Video-HomeVision select the best devices from the sound and image segment. 

The decision of this jury is important because readers of the three magazines 

include manufacturers, many dealers, readers of many years and critical multipliers 

– devices awarded first place here are really are. 

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TESTfactory Stuttgart 

The TESTfactory is internationally regarded as a 

accredited top institution for comparative evaluation 

of appliances and components from the fields of entertainment 

electronics, in-car hi-fi, telecommunications, 

photography, lenses and information technology. 

Test procedures based on the latest scientific findings 

and statutory requirements, modern lab equipment and 

constant training of the lab engineers ensure accurate, 

reproducible results that are recognised industry wide. 

The TESTfactory is thus one of the leading test laboratories 

for comparative product tests in Europe. 

The TESTfactory’s high standard of competence and 

facilities has been confirmed by accreditation to DIN EN 

45001 and DIN EN ISO 9001 in 1998. 

It is thus the only test lab operated by a magazine 

publisher anywhere in the world that satisfies these high 

quality demands. Since 2009, the TESTfactory has been 

certified and accredited to the new ISO 9001:2008 and 

DIN EN ISO/IEC 17025:2005 standards. 

Test lab Poing 

Unrivalled Test Expertise – three test labs under one roof ➜ 

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The test laboratory in Poing is one of the top test 

institutions for IT and home entertainment products in 

Germany and also enjoys an excellent reputation internationally. 

In order to achieve the high quality demanded 

by editorial teams and clients, specialist reporters work 

hand in hand with the lab team, using ultra-modern 

equipment. Only in this way can the editorial teams 

ensure due consideration is given to the soft facts. The 

necessary hard facts are provided by a unique array 

of test apparatus and standardised test procedures in 

a precisely defined test environment. This guarantees 

relevant, reproducible and meaningful test results, 

enabling an objective assessment. All test procedures 

are designed to be relevant to real-world use and drawn 

up in collaboration with very highly renowned development 

and quality assurance laboratories. The lab has 

been providing advice and assistance for many years 

both to businesses and state administrative offices, be it 

in relation to system development or quality assurance 

of externally commissioned production jobs or bought-in 

components. 

Image Engineering Dietmar Wüller 

Image Engineering is a world-renowned independent 

institute for image quality testing. For over ten years – 

coinciding with the appearance of the first consumer 

digital cameras – Image Engineering has been measuring 

the image quality of digital image recording devices 

based on internationally recognised standards. As the 

standards continue to be developed, Image Engineering 

is chairing the German industry ‘DIN’ standards group 

for digital photography and collaborating with multiple 

international groups on industry norms. Through the use 

and enhancement of the existing norms, analysis techniques 

are always up to date and/or set forward-looking 

standards. Image Engineering continues to produce 

hardware and software for image quality analysis and 

markets this around the globe. The methods used by 

Image Engineering are employed, for instance, in the 

fields of photography, surveillance, automotive design, 

machine vision and mobile telephony. 

Image Engineering Dietmar Wüller analyses the following 

products for WEKA MEDIA PUBLISHING: compact 

digital cameras, digital SLR cameras and lenses.

The labs’ test repertoire 

Entertainment electronics 

• Audio & video products • HiFi components • Portable audio and video devices 

• Accessories, e.g. standard and rechargeable batteries, remote controls and cable 

In-car HiFi 

• In-car receivers and power amps • Loudspeakers and sub-woofers • Navigation 

devices • Hands-free kits and other accessories 

Telecommunications 

• Telephones – fixed line and cordless (ISDN/DECT) • Mobile devices for D-Netz 

(GSM 900), E-Netz (GSM 1800), PCS (GSM 1900) and UMTS • Bluetooth and 

WLAN components 

Digital photography 

• Digital SLRs • Compact cameras • Lenses • Photo printers • Accessories, e.g. 

memory cards, cases and rucksacks 

Computer equipment 

• PCs and notebooks • Mains adapters, housing and UPSs • Graphics cards, 

audio and video editing cards • Memory, hard drives and optical drives 

• Printers, multi-function devices and scanners • And lots more! 

“Tested“ seal – confirmed quality 

An editorial team’s test verdict is highly cherished, as consumers base their purchase decisions 

on it. As a manufacturer, however, you cannot influence which product a publication tests. 

The TESTfactory has therefore developed a range of quality seals in collaboration with the 

editorial teams, for which manufacturers can order tests as and when required. A product’s 

quality is thus confirmed by an independent lab, the TESTfactory, and the editorial team. 

If a product fulfils the test criteria defined by our expert team, it is awarded a certificate – 

a seal of quality, which can be used in marketing communications and advertisements. 

Examples of the new “Tested“ seals include the TESTfactory/connect-DECT “tested“ seal 

and TESTfactory/autohifi “Quality product“ logo. 

Unrivalled Test Expertise – three test labs under one roof 

Our services 

• Top quality product comparison 

tests 

• Testing of electrical safety and 

suitability for use 

• Performance and operationaltests 

• Support in the development and 

production of end-user devices 

• Testing and production of operating 

instructions in accordance 

with DIN EN 62079 

• Development of analysis 

procedures 

• Production of expert reports and 

specification documents 

• Issue of quality logos in conjunction 

with the editorial teams 


Franz Dörner 

Head of Testing & Technology 

phone: +49 (0)8121/95-11 27 

fdoerner@wekanet.de

Publisher 

address WEKA MEDIA PUBLISHING GmbH • Gruber Str. 46a • D-85586 Poing • phone: +49 (0)8121/95-0 • fax: +49 (0)8121/95-11 99 

managing directors Mr Alan Markovic • Mr Wolfgang Materna • Mr Werner Mützel • Mr Stephan Quinkertz 

bank data HypoVereinsbank, München • SWIFT: HYVEDEMMXXX • IBAN: DE 81 7002 0270 0035 7049 65 

terms of payment Payments are due 14 days after billing date without deduction. 2% discount for payments within 8 days of billing date. 

VAT No.: DE814112256 • Tax ID: 102/181/58515 

International representatives 

International Advertising Manager 

Ms Andrea Rieger 

phone: +49 (0)8104-66 84 58 

fax: +49 (0)8104-66 84 59 

arieger@wekanet.de 

UK/Ireland/France 

Huson International Media 

Mr Paul O’Malley 

Cambridge House 

Gogmore Lane 

Chertsey 

GB – Surrey, KT16 9AP 

phone: 0044-1932-564999 

fax: 0044-1932-564998 

paul.omalley@husonmedia.com 

You will find media service information at www.wekanet.de/media 

USA/Canada – West Coast 

Huson International Media (Corporate Office) 

Ms April Ramirez 

Pruneyard Towers 

1999 South Bascom Avenue 

Suite #450 

USA – Campbell, CA 95008 

phone: 001-408-8796666 

fax: 001-408-8796669 

april.ramirez@husonmedia.com 

USA/Canada – East Coast 

Huson International Media 

Mr David Steifman 

The Empire State Building 

350 5th Avenue 

Suite #4610 

USA – New York, NY 10118 

phone: 001-212-2683344 

fax: 001-212-2683355 

david.steifman@husonmedia.com 

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Taiwan 

Transaction Media Limited 

Mr Jay Yiu 

11th Floor, No. 1, Sec. 2, 

Dunhua S. Rd. 

Taipei 106, 

Taiwan, ROC 

phone: 00886-2-27087754 

fax: 00886-2-27089914 

jay@transactionmedia.com 

Korea 

Young Media Inc. 

Mr Young J. Baek 

407 Jinyang Sangga 

120-3 Chungmuro 4 ga, 

Chung-ku 

Seoul, Korea 100-863 

phone: 0082-2-2273-4818 

fax: 0082-2-2273-4866 

ymedia@ymedia.co.kr

General Business Terms for Advertisements and Advertising Updated: June 2008 

1. Opening clause: scope of these terms 

a) Scope of application 

For all business relationships between WEKA MEDIA PUBLISHING GmbH (ourselves) 

and the Advertisers (you), only the following general business terms are valid excluding 

general business terms of the advertisers which might vary. When the contract is first 

signed, it is agreed that these terms also are valid for all following business agreements 

– even those that are concluded verbally, in particular over the telephone. 

b) Terminology 

Advertisements refer to releases by an advertiser or other advertisers in the magazines 

of a publisher, in the supplements in the magazines published by the publishing company, 

the switch to online-advertising on the publisher’s websites including advertising 

banners, pop-ups, special interest and keyword placements. 

An advertising order is a contract for the publication of one or more advertisements. 

An conclusion is a contract for the publication of a number of advertisements including 

the discount offered to advertisers according to the price list, whereby each publication 

complies with the processing request of the client. 

2. Conclusion of contract: method of agreement 

The advertising order becomes valid with our acceptance of your offer. The acceptance 

will be sent in written form (letter, fax, email) or through the set-up of the advertisement. 

Rates shall apply according to the lists published in the media data, including discount 

scales, as agreed. 

A collective discount for corporate group businesses is guaranteed by us when written 

proof of corporate status is provided. The guarantee of corporate discounts always 

requires our express written consent. The corporate discount ends retroactively from the 

termination of membership in the corporate group; we must be informed immediately of 

this. Companies belonging to corporate groups who are eligible for such a discount are 

companies between which capital participation is at least 50%. 

Agreed or conceded reductions for the set-up of multiple advertising mediums, or at 

the conclusion of basic agreements, only apply when the amount and time frame are 

complied with. In the case of non-compliance, we have the right to recalculate the 

reduction proportionally to the difference between the guaranteed and the actual 

decrease of the corresponding discount. 

In the case of changes, new price lists in the case of price decreases will apply immediately, 

even for continuing contracts; in the case of price increases, the new prices will 

be applied one month after notification, as agreed. Insofar as the remuneration for online 

advertising is calculated on a CPM (cost per thousand page impressions) basis, we 

will inform you upon request about the number of ad impressions, ad clicks, as well as 

about the ad click rate (relationship of ad clicks to ad impressions) of the web pages on 

which your online advertisement is placed, or insofar as the remuneration is calculated 

on a pay-per-click basis, about the number of actual clicks. 

We reserve the right to refuse advertisements – also individual processing requests – if 

• they contravene any laws or official regulations or 

• their content has been objected to by the German advertising council in a complaint 

process or 

• the publication is unsuitable for the publisher because of the content, the design, 

origin or technical form. 

Supplement orders are only binding after the provision of a sample of the supplement 

when it is endorsed by ourselves. We refuse supplement orders particularly when 

• the supplement gives the reader the impression that it is a part of the magazine, either 

through its format or through its presentation 

• the supplement contains external advertisements. 

Advertisements which contain advertising for a third party (group advertising) require 

our previous written acceptance in each individual case. We have the right, in this 

case, to apply an additional group charge. 

We will inform you immediately of any rejection of an advertisement or any other 

advertising medium. 

3. Advertising agents/agencies 

Offers from advertising agencies only lead to a contract between the client and ourselves 

when the client is named and the right for the advertising agencies or agent to 

deliver the offer is provided in written form. 

The advertising agent and the advertising agencies are obliged to adhere to our price 

list in their offers, contracts and settlements with the advertiser. 

The commission fee owed to the advertising agent or agency cannot be wholly or 

partially transferred to the client. 

4. Third party rights 

You guarantee that you have all of the required rights to the advertisement and that you 

transfer to us the required rights for the reproduction and publication for the set-up of 

the advertisement. 

You alone are responsible for the content and the legal legitimacy of the text and image 

documents which have been made available for the advertisement, as well as for the 

delivered advertising medium. This also applies to the required agreements with GEMA 

and other copyright organisations or copyright holders in the case of audio or video 

linked advertising. 

If, however, we are made liable by a third party for the infringement of rights in regard to 

your advertisement, you will indemnify us of any liability and will assume the necessary 

legal expenses. 

5. Service provision 

a) Our obligations: 

Our services are subject to timely fulfilment and performance of your obligations and 

your cooperation. 

The usual quality – according to measures indicated in the media data – of the advertisement 

is agreed upon within the framework of the examples of possibilities you will 

supply. 

There is no claim to the acceptance of advertisements for certain magazine numbers, 

certain editions, in certain places in the magazines, or for the special placement of 

online advertising. We reserve the right to choose the set-up of an advertisement or the 

placement of an online advertisement in a specific space, unless otherwise expressly 

agreed. 

An advertisement or online advertising which is not recognisable as an advertisement 

due to its editorial production can be made known by us using the word “advertisement” 

and/or can be placed separately from the editorial content in order to distinguish 

the advertisement. 

We only deliver samples if expressly asked. In this case, we only acknowledge corrections 

when we are informed of them by the print copy deadline or within the parameters 

of a specifically agreed upon deadline. 

Data carriers that have been given to us will only be sent back if expressly requested. 

In the case of keyed advertising, we use great care in storage and timely circulation. If 

forwarding has been agreed upon, registered mail and express mail on keyed advertising 

will only be passed on through the normal postal route. If collection has been 

agreed upon, we will keep the arrivals for four weeks. Mail that is not collected in this 

time will be destroyed. 

b) Your obligations: 

In forwarding multiple data that belongs together, it is your responsibility to ensure that 

this data is sent or saved within a common folder. In the case of noticeably unsuitable 

or damaged print copies or documents, you will be responsible for providing a replacement. 

In the case of digitally forwarded data, you must ensure that the forwarded data 

is free from computer viruses. Otherwise we will immediately delete this data and it will 

not be processed further. 

In the case of digitally forwarded lithographs for colour advertisements, you must 

provide us with a colour proof delivered on paper. Otherwise we will not be responsible 

for any potential deviations in colour. 

Online advertising is valid as accepted within three working days after set-up. 

6. Service disruptions 

If individual or multiple processing requests of a contract conclusion are not fulfilled 

due to circumstances outside our responsibility, irrespectively of any further statutory 

obligations, you shall accept responsibility for the deficiency and shall compensate for 

the difference between the guaranteed and the actual results. 

If flaws on the lithographs or advertising materials are not immediately recognisable, 

but only become clear in the printing process or through the set-up, you are not entitled 

to any claims in the case of a faulty print or flawed set-up. 

If a print of an advertisement or the set-up of the online advertisement is wholly or partially 

unreadable, incorrect, or incomplete, you will initially have the right to the set-up 

of a flawless substitute advertisement; this will be supplied according to the scale of the 

compromised advertisment’s purpose. If we should miss a deadline in doing this or if the 

substitute advertisement is again flawed, you shall have the right to withhold payment. 

Besides the infringement of our main service obligations, we are only liable in cases 

of intent or negligence. In cases of infringement of our main service obligations, our liability 

for negligence extends to typically predictable damages: in the case of delay, 5% 

of the order value. We will not assume liability for service disruptions through external 

forces (industrial action, operational disruptions, etc.). 

All claims against us from infringements of contract duties lapse within one year of the 

legal statute of limitations, insofar as they are not based on an act which is not allowed 

or on intent. 

7. Termination: ending 

In the case of advertising orders for online-advertising, the following applies: 

2 weeks before set-up: you may cancel your order for free. 

Less than two weeks before set-up: if a cancellation is still technically possible, 30% of 

the net order value will be charged. 

In the event of a cancellation after the set-up: 50% of the net order value of the remaining 

time will be charged in addition to the price of the set-up online-advertising time. 

8. Cession/settlement 

The cession of the claims from the advertising order or contract conclusion requires our 

previous written consent. 

The settlement can only be justified by valid or recognised counterclaims. A right 

to retain can only go into effect if the counter-claim is based on the same contract 

procedure. 

9. Place of jurisdiction/applicable law: resolution of disputes 

It is not our intention to enter into disputes with you and we assume that this is reciprocal. 

However, if a dispute cannot be avoided, the place of jurisdiction, insofar as you 

are not a consumer, is Munich. The applicable law is that of the Federal Republic of 

Germany together with the UN Consumer Rights (CISG). 

➜ 

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Your one-stop shop for competence & service – the four pillars of the publisher’s portfolio 

Information technology Entertainment electronics Telecommunications/mobile Digital photography 

Hard edged IT 

know-how 

Combine publications – 

save 20%! 

We make technology 

simple 

Know-how for 

web professionals 

Facts for 

Decision-makers 

The technical 

dimension 

of HiFi 

The magazine for HiFi, 

Surround, High-End, 

Music 

The basic medium for 

entertainment at home 

6 x per year – 

the purchasing and 

practical guide for 

mobile media 

Europe’s largest 

magazine for 

telecommunications 


the ultimate guide 

for navigation, 

infotainment, HiFi and 

mobiles in your car 

WEKA MEDIA PUBLISHING GmbH – the technical publishers 

Get to know our comprehensive offer and utilise our well-established publications with wide coverage and benefit from combining publications! 

The professional’s 

magazine for digital 

photography 


the great Co l o rFo t o 

purchasing guide and 

the great Co l o rFo t o 

travel guide 

In our programme you will also find Technology. Trends. Entertainment. 

The German 

Poker magazine 

The great technology network for everyone 

interested in technical equipment 

and lifestyle 

➜ 

index

ratecards 2010 - WEKA Mediengruppe München

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