ratecards 2010 - WEKA Mediengruppe München

AV combi – the whole world of entertainment at home
MediaFacts
Combine highly successful magazines for blanket coverageof the German AV
consumer market:
Published monthly
Combination ad rates 1/1 page 4-c
10% 5% combi discount
AUDIO ● ● ●
stereoplay ● ● ●
Video-HomeVision ● ● ●
€ 24,660 € 17,005 € 17,528 € 17,528
Publisher’s statement IVW II/2009 AUDIO stereoplay Video-HomeVision
• Print run 62,133 52,533 85,725 copies
• Copies sold 32,472 28,354 51,767 copies
• Copies distributed 32,898 28,808 52,354 copies
• Subscriptions 11,927 8,797 15,695 copies
Reader structure/top target groups
There is a great deal of potential in these readers:
Men 94.3%
Women 5.7%
Age: up to 29 years 8.5%
30 up to 39 years 20.8%
40 up to 49 years 37.1%
50 up to 59 years 24.4%
60 to less then 65 years 5.6%
65 years and older 3.5%
Company owner/self-employed/freelance 10.1%
Senior executive/civil servant 26.1%
Other executive/civil servant 32.7%
Specialist 12.2%
I am the sole reader of each issue 50.6%
1-2 others also read my copy of each issue 45.1%
3-4 others also read my copy of each issue 3.4%
5 or more others also read my copy of each issue 0.9%
Subscribers 37.1%
Loyal buyers (9-12 issues per year) 23.9%
Regular readers (about every 4th-9th issue per year) 20.9%
Occasional readers (1-3 issues per year) 14.1%
First-time buyers 3.9%
Source: 2009 reader surveys for AUDIO, stereoplay and Video-HomeVision
(readership structure weighted based on issues published); IVW II/2009
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