Sustainable Brownfield Regeneration: CABERNET Network Report

4.3 Once the stakeholder (using the model) has selected a set of key drivers, the footballis then ‘kicked’. The conceptual model, the ‘football’, is then activated and ‘spins’. Thedrivers selected by a stakeholder are represented on the panels of the football. Whenthe football is ‘kicked’ the most significant ‘drivers’ determine where the football fallsand which drivers are more clearly exposed on the visual representation. Figure 4.9shows the panels of the football and the prioritisation of the drivers.The MostSignificant Driver DragsThe Football Down5CommunityNeeds2FinancialViability7Spatial PlanningProcess4ProffesionalSkills1CulturalHeritage6TechnicalKnowledge3Risk &LiabilitiesCABERNETwww.cabernet.org.ukCABERNET’s “Football”Conceptual Model.BackFIGURE 4.9: The Football Model interactive screen showing the stakeholder selectionlistThe CABERNET Football model was devised to highlight how different stakeholderperspectives can influence and affect the regeneration process. When variousgroups of stakeholders list their drivers, it is informative to review the divergenceand convergence of their views and how they ‘kick’ the football. With this interactivemodel, the individual stakeholder lists can be cross-compared to determine the mostsignificant regeneration drivers (again in terms of divergence and convergence) for aparticular group or even across several stakeholder groups. The model reminds ‘users’of not only the role of drivers and conflicting forces in the regeneration process, butalso draws attention to the significance and impact of different stakeholder views andinterests.46