Profiting from a Demographic Shift in the 21st Century

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Small households - Canada% of s<strong>in</strong>gle households40.0% 0%30.4% 33.6%36.1%36.4%30.0%20.0%10.0%0.0%1971 1981 1991 1996
Small households - US% of s<strong>in</strong>gle households40%30%24%30%33%20%10%0%1978 1998 2008
Page 1 and 2: Profiting from aDemographic Shift i
Page 4: Population age dynamics -Canada% po
Page 7 and 8: Ethnic Diversity -US% increase in p
Page 9: Dual Income Families - US% Dual-inc
Page 13 and 14: First-order effects• Dual incomes
Page 15 and 16: First-order effectsGrowth in ethnic
Page 17 and 18: Second-order order effects- Affluen
Page 19 and 20: After all these years• “Dis-moi
Page 21 and 22: Lifestyle - behavior% who dine with
Page 23 and 24: Lifestyle - behavior% who use micro
Page 25 and 26: Some emerging lifestyle issues•
Page 27 and 28: Habituation vs. Novelty- Habituatio
Page 29 and 30: Habituation vs. Novelty- There is a
Page 31 and 32: How do we “make a market”?• U
Page 33 and 34: Characteristics of Consumption Good
Page 35: ‣Signposts:Navigating• Consumer

Profiting from a Demographic Shift in the 21st Century

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