Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
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Habituation vs. Novelty– There is a constant tension between <strong>the</strong> comfort ofhabitual purchases and <strong>the</strong> search for novelty– Market<strong>in</strong>g expenditures flow to this tension:• re<strong>in</strong>force positive satisfaction for exist<strong>in</strong>g products• present new choices <strong>in</strong> product categories– Marketers battle over which brands/items will enterour “evoked set” dur<strong>in</strong>g <strong>the</strong> shopp<strong>in</strong>g task