Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
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Some emerg<strong>in</strong>g lifestyle issues• “Echo Boomers” are a strange, volatileage cohort• BIG <strong>in</strong>to self-<strong>in</strong>dulgence• Most likely to shop <strong>in</strong> Supercenters• Low <strong>in</strong>comes with high consumptionaspirations• Novelty-seekers• Ethnicity doesn’t drive purchases