Profiting from a Demographic Shift in the 21st Century

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Lifestyle - behavior% who buy a ready-to-eat meal 2 or more nights perweek“loners” married married not marriedw/o kids w/ kids w/ kids39% 27% 33% 42%Source: Peter Hart for Grocery Mfrs Assn, 1998
Lifestyle - behavior% who use microwave almost all <strong>the</strong> time/veryoften“loners” married married not marriedw/o kids w/ kids w/ kids43% 36% 33% 29%
Page 1 and 2: Profiting from aDemographic Shift i
Page 4: Population age dynamics -Canada% po
Page 7 and 8: Ethnic Diversity -US% increase in p
Page 9 and 10: Dual Income Families - US% Dual-inc
Page 11 and 12: Small households - US% of single ho
Page 13 and 14: First-order effects• Dual incomes
Page 15 and 16: First-order effectsGrowth in ethnic
Page 17 and 18: Second-order order effects- Affluen
Page 19 and 20: After all these years• “Dis-moi
Page 21: Lifestyle - behavior% who dine with
Page 25 and 26: Some emerging lifestyle issues•
Page 27 and 28: Habituation vs. Novelty- Habituatio
Page 29 and 30: Habituation vs. Novelty- There is a
Page 31 and 32: How do we “make a market”?• U
Page 33 and 34: Characteristics of Consumption Good
Page 35: ‣Signposts:Navigating• Consumer

Profiting from a Demographic Shift in the 21st Century

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