Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
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Navigat<strong>in</strong>g– Consumers navigate <strong>from</strong> memory, even if<strong>the</strong>ir mental map of consumption possibilitiesdoesn’t match up with “reality” -- habituation– To f<strong>in</strong>d novelty <strong>in</strong> <strong>the</strong> landscape ofconsumption possibilities, <strong>the</strong>y need signposts‣Who makes <strong>the</strong> signposts?