Profiting from a Demographic Shift in the 21st Century

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First-order effectsAging population implies higherdisposable incomes
Second-order order effects– Affluence tends to break traditional sociodemographicconsumption patterns– The products that are brought out forethnic markets are adopted by broaderconsumer markets– Combination of time constraints andaffluence leads to “eatertainment”
Page 1 and 2: Profiting from aDemographic Shift i
Page 4: Population age dynamics -Canada% po
Page 7 and 8: Ethnic Diversity -US% increase in p
Page 9 and 10: Dual Income Families - US% Dual-inc
Page 11 and 12: Small households - US% of single ho
Page 13 and 14: First-order effects• Dual incomes
Page 15: First-order effectsGrowth in ethnic
Page 19 and 20: After all these years• “Dis-moi
Page 21 and 22: Lifestyle - behavior% who dine with
Page 23 and 24: Lifestyle - behavior% who use micro
Page 25 and 26: Some emerging lifestyle issues•
Page 27 and 28: Habituation vs. Novelty- Habituatio
Page 29 and 30: Habituation vs. Novelty- There is a
Page 31 and 32: How do we “make a market”?• U
Page 33 and 34: Characteristics of Consumption Good
Page 35: ‣Signposts:Navigating• Consumer

Profiting from a Demographic Shift in the 21st Century

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