Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
Profiting from a Demographic Shift in the 21st Century
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How do we “make a market”?• Use <strong>the</strong> metaphor of maps:• Consumers have an <strong>in</strong>complete mental map of <strong>the</strong>array of choices <strong>the</strong>y have to purchase food(products, sources)• Marketers have a fuzzy, <strong>in</strong>complete mental mapof consumer needs, wants, desires• Both parties are “navigat<strong>in</strong>g” g with imperfectmaps, try<strong>in</strong>g to meet at <strong>the</strong> cash register