Personality types: Jung's model of typology - Inner City Books

60 Extraversion and the Four FunctionsA businessman who was a sensation type asked a friend, anintuitive artist, to design a logo for his new business. Thecompany was called Belltower Enterprises. The artist came upwith the following design:"What's that?" said the sensation type, genuinely puzzled.He saw only three ovals connected by dotted lines. "Don't yousee," explained the intuitive, "the dotted line shows how theclapper moves when the bell tolls. . . ."The difference between the two is equally striking whenthey enter an empty house. The sensation type sees the barewalls, the shabby window casements, the dirty floors. The intuitivesees rather what can be done with the space—the wallspainted in soft pastels, pictures in place, sanded and shinyfloors, clean windows and curtains, even where the furniturewill go.Sensation types see only what is in front of them. Intuitivessee the same scene transformed, as if in an inner vision, as ifthe house were already furnished and completely redecorated.None of this is available to the sensation function, which seesmerely what is there at that moment in time. Hence the sensationtype is well advised to bring along an intuitive whenshopping for a house. Naturally, the opposite is also true, forwhile the intuitive is spellbound by the possibilities, the sensationtype notices whether damp is seeping into the basement,the state of the plumbing, the number of electricalplugs, the distance to the nearest school, and so on.Extraverted intuition is constantly on the lookout for newopportunities, new fields to conquer. Existing situations are