Student Handbook 2010-2011 - Holyoke Community College

Facebook pages and respond quickly in the event of a problem,such as the unavailability or departure of the staff memberwho has administrative control of the page.Account securityThe department’s authorized page administrator(s) mustmaintain the security of his or her Facebook password andis fully responsible for all use of and any actions that takeplace using his or her account, including those that resultfrom the negligent failure to protect his/her user ID againstunauthorized use. Any changes in the designated pageadministrator(s) must be promptly communicated to thee-communications manager. Departments may not registerfor more than one User account, or register for a Useraccount on behalf of another individual, group, or entity.GraphicsFacebook pages should feature the department or program'sofficial image or identifying mark if one exists. If one doesnot, contact the e-communications manager to discuss creationof an appropriate mark. Departments and programs alsoare encouraged to use photographs to display campus beauty.Photos suitable for web posting are available through thee-communications manager.Collecting user informationFacebook may not be used to collect personal informationof users. Facebook terms and conditions, as well as state andfederal law, impose significant requirements and restrictionson the collection of personal information of users. In thecase of minors, significant additional penalties can apply toviolations.Facebook page monitoringFacebook pages must be monitored and updated on an ongoingbasis by the departments or units that create them toenable rapid response to any problems that may arise andto ensure an engaging, interesting environment for visitors.Minimally, pages should be reviewed on a daily basis, andideally they should be checked morning and afternoon. Tobe effective, pages must be dynamic and updated more frequentlythan a website. A stale page can cause more damageto the image of an entity than having no page at all.Social media: personal/unofficial blogs & postsIf an HCC employee writes anything related to the businessof HCC on personal pages, posts, or comments, they mustclearly identify their official title and affiliation with thecollege. The manner of disclosure shall make it clear to theaverage reader that the employee is stating an official positionof the college.Employees will specifically clarify which posts/comments aretheir own opinions vs. official HCC statements.Writing that does not mention HCC-related topics does notneed to mention the employment relationship.If employees blog anonymously, they should not discuss mattersrelated to the business of HCC. If HCC-related topicsare mentioned, they should disclose their affiliation to thecollege.Tips for Successful Social Media InteractionsBe responsiveSocial media demands a degree of responsiveness that manyare unaccustomed to providing. While you aren’t required tobe available 24/7, you are expected to check in and respondas necessary on a daily basis, Monday-Friday.Be transparent relationship with HCC, and any other relevantaffiliations from the very first encounter. etc). onym.Be honest to respond to your own mistakes. If you make anerror, acknowledge and correct it quickly. In a blog,if you choose to modify an earlier post, make it clearthat you have done so. their relationship with you and/or HCC. write anything they do not believe.Respect others and/or intonation makes it difficult to interpretmeaning. If emotion is included in a post, clearlylabel it. Separate opinion from non-opinion andclearly label it. Always clarify.Respect the work of others supplied by others. supplied by others.Gender Identity/Expression Policy:Every student and employee of the college shall be responsibleindividually and collectively for promoting and maintaininga safe environment which is conducive to learningand which embraces the accords of civility and of humandignity. The college regards discrimination on the basis ofgender identity/expression to be inconsistent with the establishmentof an atmosphere that supports the full engagementof HCC students, faculty, and staff. Gender identity46