Annual Report 2010 - Scana Industrier ASA

16Annual Report 2010 Scana Industrier ASAManaging director: Håkan SchillScana Steel BooforgeScana Steel Booforge is a world leader in the production of large arms for forklift trucks – armsthat can lift in excess of 10 tonnes. With Scana’s expertise in free form forging, the company canmanufacture large forks and other forged products according to any specification with stringentdemands for strength. Since 2009, Booforge also manufactures masts and lifting carriages, andthus complete lifting systems in the heavy segment.Markets and customersThe company is mainly aimed at forklift truck andmachine manufacturers, as well as other steelworks.In addition the company has customers within oil andgas and the food industry. The customers are primarilylocated in the Nordic region and in other parts ofEurope. Scana Steel Booforge exports approximately 15% of its production. The company’s largest customersinclude Cargotec, Konecranes, Svetruck, Sandvik, AlfaLaval, Moorlink og Scana Steel Björneborg.The market for Scana Steel Booforge’s core products –forks, free form forging and heat treatment – has beenimproved in 2010. The order intake has increased by 30% for these products. The demand for racks and liftingcarriages was temporarily weakened as a resultof aggressive pricing from Eastern Europe.ProductsScana Steel Booforge’s main products are:• Forged arms for forklift trucks• Lifting equipment for forklift trucks• Heat treatment of larger goods• Free form forged componentsIn 2010 Scana Steel Booforge also has invested inmarketing, resulting in, among other things, a newwebsite: www.booforge.com. The strengthening ofScana Steel Booforge as a brand in the forklift truckindustry has increased demand and global sales. Tofurther expand our global activities, new sales channelsand dealer networks are being established.A special research and development function wasestablished in 2010, where Booforge can perform as amore active partner in customer collaboration in a valuechain perspective, and develop supplemental products.With a stronger market focus, our own technological development and increased efficiency in the production, ScanaSteel Booforge AB emerges well prepared for the future.