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Annual Report 2010 - Scana Industrier ASA

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25The product area <strong>Scana</strong> Propulsion is representedthrough offices, strategic partners and agentsthroughout Norway, Poland, Iceland, the Netherlands,Turkey, Singapore, India, China, Korea, the USA,Brazil and Chile. By structuring our organisation inthis manner, <strong>Scana</strong> Propulsion can nurture closerrelationships with customers regarding both sales andservice preparedness for the marine fleet.<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong> <strong>Scana</strong> <strong>Industrier</strong> <strong>ASA</strong><strong>Scana</strong> Marine Service is a special profit centre in thegroup and performs service and after market activitiesto the product area. <strong>Scana</strong> Marine Service has servicepersonnel at every sales office, in addition to serviceagreements with independent companies in selectedmarkets.The companies constituting <strong>Scana</strong> Propulsion havegained a good international reputation and export 80 %of their products, in total.Markets and customers<strong>Scana</strong> Propulsion’s core segment is offshore, merchantvessels, speedboats, passenger ships and fishery.Geographically, the main activity is located in Asia, withChina as the largest building market, involving Europeanshipyards and design firms. In Brazil, there is a bustlingactivity in the offshore and merchant segment as aresult of Petrobras’ extensive development programme.This is an important market for <strong>Scana</strong> Propulsion.<strong>Scana</strong> Propulsion’s hallmark is technologically advancedsolutions and a strong market position for ships fordemanding operations, like anchor handling vessels andother special vessels.<strong>Scana</strong> Propulsion is marketed as a complete equipmentpackage in the global ship equipment market, but theproducts are also independent units. Gears from <strong>Scana</strong>Volda are an example of a strong brand in the market,and similarly, control systems from <strong>Scana</strong> Mar-El andthrusters from <strong>Scana</strong> Zamech.In collaboration with Caterpillar, <strong>Scana</strong> offers completepropulsion packages for ships, consisting of engine,gears, propellers, axles, tunnel thrusters and propulsioncontrol. A close collaboration with ship designers andleading electronic suppliers has created a strong focuson developing products that are a part of eco-friendlyhybrid and diesel-electric propulsion systems.Among our partners, there is a great interest indevelop ing propulsion solutions in collaboration with<strong>Scana</strong>. A continued commitment to complete packageswithin hybrid and diesel-electric solutions is expectedto yield in creased results. <strong>Scana</strong> Propulsion’s productline is “drawn in” with several design firms, and they aremarke ting these products in different ship design fortheir clients.<strong>Scana</strong> Marine Service has a strong commitment toselling service to the global market. This commitmenthas yielded positive results. Synergies between thepropulsion companies and a continued internationalcommitment are expected to increase turnover andprofit for the service organisation. Sales and marketingof service is aimed mainly at <strong>Scana</strong>’s own products, inthe form of start-up, maintenance, replacements andshipwrecking, plus other special services and inspection.<strong>2010</strong> was a challenging year, with a low order intake and,globally, a high number of planned builds cancellations.<strong>Scana</strong> Propulsion is not untouched by this situation. Butbecause of a large share of contracts with the offshorefleet, the largest cancellation wave among bulk andcargo vessels has been avoided. In <strong>2010</strong>, the companysigned important strategic orders within the <strong>Scana</strong>commitment areas offshore and special vessels with,among others, Brazil, China, Singapore and Norway.As a consequence of the general market developmentin the recent years, <strong>Scana</strong> Propulsion is expecting aprudent turnover growth for 2011. Our commitment withinservice counteracts a lower activity within new sales.Solstad Offshores Normand Pioneer har en motorkapasitet på 27 900 hk og er utrustet med en 140 tonns kran. Dette gjør skipet særlig egnet tilkonstruksjonsarbeid på havbunnen. <strong>Scana</strong> Volda AS har levert gir til Normand Pioneer og en rekke andre fartøy hos Solstad Offshore AS.

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