Download Full Ebook PDF - KellyOCG

Trust and dialogue matter /19Members of Gen Y are far less likely to believe what you say unless they can verify itindependently via other sources. Trying to hide, ignore or gloss over negative mediacoverage or customer feedback about your organization’s activities or products is asure-fire recipe for disengagement and distrust. Gone are the days when the CEOcould put out an internal statement (written by the PR department) about an issue inthe media and expect the workforce to accept it. Organizations now need to engage ingenuine dialogue.Members of Gen Y make it their business to seek out people they trust and relateto—they don’t always assume this will be their direct manager. They take personalresponsibility for finding information and people through their networks—and this cansometimes be misconstrued as undermining authority, or an inability to work withinassumed processes. But often, that’s not it at all.They seek information differentlyTwo employees of different generations simply use different skills to achieve thesame ends. For example, if you ask an older person to find out how to do something,they will head straight to Google and start trawling the search results—and we allknow that this can take seconds or hours. A Gen Y or Gen Z on the other hand might