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Engaging a multi-gen workforce /22So how can organizations support the integration ofall four generations in the workplace?1. Reinforce your corporate brand/reputationProtect your brand in the marketplace, including how potential candidates see you.Strong Gen Y candidates are seeking companies with a positive image, andthat means:• being transparent and open to customer feedback;• acting and embracing the customer view; and• allowing staff a deep connection with the strategy, and letting them make changehappen for themselves.2. Improve feedback mechanismsThink about different, ongoing forms of performance feedback. Gen Y favorsimmediate and ongoing input in a smaller/shorter and more casual format so theyknow how they’re progressing day-to-day and minute-to-minute, not year-to-year.Performance management is an ongoing process, not an event.