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awardsiDirect Clinches Yet Another Frost & Sullivan AwardiDirect Inc. has been conferredthe 2007 North American Frost& Sullivan Award for MarketPenetration Leadership in theMiddle Eastern and African(MEA) VSAT markets.Ms Irene Guiamatsia, Frost &Sullivan’s Research Analyst said,“It has been iDirect’s carrier class5iF HUB system, which can scaleto simultaneously support upto five satellites within a singlechassis, that has enabled theEnterprise market to take offacross the MEA Region to theposition where iDirect is now firstin hub sales with a 40 percentshare of the MEA market.” Asone of the pioneer technologyproviders to the two-way, broadbandIP-over-Satellite markets,iDirect has successfully becomethe leading provider of IP-basedsatellite networks in the MEAregion.drive its growth in emerging markets as well as in new applications indeveloped markets.Each year Frost & Sullivan presents this Award to a company that hasdemonstrated excellence in capturing market share within its industry.The recipient has demonstrated strategic excellence in product innovation,marketing, and sales strategies, which has resulted in the largestgain in market share over the past two to three years.Key to the City - Yichun, ChinaDuring a visit to Singapore on 18 May2007, Mayor Gong Jian Hua of Yichun,China, conferred on Mr Seah MoonMing, President of ST Electronics,the city’s ‘Golden Key’ and thetitle of Honorary Citizen ofYichun.The ‘Golden Key’ is presented asa sign of Yichun’s welcome to aforeigner offering him its specialhospitality and friendship.Mayor Gong Jian Hua presenting Yichun City’sGolden Key to Mr SeahST Electronics has developed anon-going association with the Cityof Yichun, the Mayor, its Government and leaders. Its SoftwareServices arm had set up an operation in Yuan Zhou IndustrialPark. This is the company’s second software development centrein China after Shenzhen. Both centres offer software developmentservices for clients in China, Hong Kong and for the ST Electronicsgroup.Having witnessed the vibrancy and fast-paced developmentachieved by Mayor Gong and his team, ST Electronics is honouredto have played a part in contributing to the hum of businessactivity in Yichun.Understanding the importance oflower costs of ownership in theMEA region has been a key componentof the success of iDirect inthis market. iDirect’s history ofproduct innovation and marketsensibility is likely to continue toIn accepting the award of Honorary Citizen, Mr Seah said, “We aredelighted to participate in the economic development of Yichun inits growth as a modern and progressive city. Through the continuedcollaboration between ST Electronics and the Government ofYichun in the YES Industrial Park, in particular ICT and electronicsinfrastructure projects, we will create a win-win situation for all.”volume 20 no. 2 21