events4th In<strong>format</strong>ion Security ExpoTokyo, 16-18 May 2007<strong>ST</strong> <strong>Electronics</strong> (Info-Security) [<strong>ST</strong>EE-InfoSec] recently participated in Japan’slargest in<strong>format</strong>ion security show - 4thIn<strong>format</strong>ion Security Expo (I<strong>ST</strong>) from 16 to18 May 2007 at Tokyo Big Sight. This exhibitionprovided <strong>ST</strong>EE-InfoSec new businessopportunities as it had been active in theJapan market for the last two years.<strong>ST</strong>EE-InfoSec showcased DigiSAFE’s brandof data-at-rest security products. <strong>The</strong>introduction of its hardware-based diskencryption devices in Japan had createdmuch interest with the increasing importanceof having stored data encryptedto prevent it from falling into the wrong hands through loss or theft ofportable computing devices such as laptops.EMC 2007Beijing, 5-7 June 2007<strong>ST</strong> <strong>Electronics</strong> (Info-CommSystems) [<strong>ST</strong>EE-InfoComm]showcased various EMC(Electromagnetic Compatibility)products and solutions at the12th International Exhibition onElectromagnetic Compatibilityin Beijing from 5 to 7 June2007. EMC 2007 is the largestEMC exhibition in China. ThisDigital watermarking solution also showed its popularity for considerationin implementing contents security. We had received many enquirieson utilising this technology in the authenticity of digital images.IX 2007 ConferenceSingapore, 20-21 June 2007Mr Seah Moon Ming, President of<strong>ST</strong> <strong>Electronics</strong>, was certainly animatedwhen he shared with the conferenceattendees <strong>ST</strong> <strong>Electronics</strong>’ journey into thebusiness of Digital Media and Animation.Mr Seah was invited by the SingaporeInfoComm Technology Federation tospeak at the IX 2007 Conference DigitalMedia Track from 20 to 21 June. <strong>The</strong>conference was keen to know how an IT player and systems integratordeveloped a new business focus in Digital Media and Animation.In his presentation, Mr Seah highlighted <strong>ST</strong> <strong>Electronics</strong>’ strength inexploiting “dual-use” electronics technologies and ICT and how it hassuccessfully developed solutions that can be applied to both defence andcommercial applications, with more than half of its business today in thecommercial sector.Mr Seah spoke about the path that <strong>ST</strong> <strong>Electronics</strong> took from developingsimulation technology into digital animation. He pointed out that simulationsolutions and graphics employed 3D Computer Graphics, ArtificialIntelligence (or AI) and Real-Time Processing and that the key areas inthe Digital Media domain are also built upon these same underlyingcompetencies. He also shared with the audience the challenges that thedigital media and animation industry face.exhibition is organised by ChinaElectrotechnical Society (CES) tostrengthen international businesscooperation and technicalexchanges and to address thegrowing demand for EMCsolutions in various fields such aspower, electronics, automobile,military, IT and other industries.Together with SIEPEL, <strong>ST</strong>EE-InfoComm capitalised on thegrowing awareness of EMC andsurging demands in China toshowcase solutions and productsfor shielded rooms, reverberationchambers, anechoic chambers,radio frequency absorbers andother accessories suitable forvarious industry applications.<strong>The</strong> exhibition attracted majorlocal and international customersas well as exhibitors from variouscountries such as Germany, Japan,Taiwan, Canada, Switzerland,USA, and Korea.For more in<strong>format</strong>ion, pleasecontact <strong>ST</strong> <strong>Electronics</strong> (Info-CommSystems) at (65) 6567 6769 or email:info_infocomm@stee.stengg.com26 electronics review
eventsSpreading the Community SpiritAs a responsible corporate citizen,<strong>ST</strong> <strong>Electronics</strong> (Info-CommSystems) [<strong>ST</strong>EE-InfoComm]constantly plays an active role inencouraging community spiritamong our staff. In line with thisobjective, <strong>ST</strong>EE-InfoComm hasrecently adopted a newcharity organisation,Melrose Home. MelroseHome, operated by theChildren’s Aid Society,provides care for childrenwhose parents or familymembers are unable to doso. Some of these childrenhave parents who are inprison or in halfway housesrecovering from drugaddiction.On 18 May 2007, a Charity GolfChallenge was organised asthe first kick-off event to raisefunds for the home. Customersare invited for this event heldat the Marina Bay Golf Course.Customers and staff thoroughlyenjoyed themselves for a goodcause. Embracing the spirit ofthe moment, many made generousdonations to the charity. <strong>The</strong>highlight of the evening sawMr Lau Thiam Beng, Presidentof <strong>ST</strong>EE-InfoComm presentingthe donations to Mr Henry Yeo,Executive Committee Memberof Melrose Home ManagementBoard.<strong>The</strong> charitable spirit continuedon 1 June 2007, when <strong>ST</strong>EE-InfoComm’s Social WelfareCommittee organised a staff visitto Melrose Home. Staff had theopportunity to interact with thehome’s children gaining valuableinsights to the children’sexperiences.First Hand Updates for Analysts and Fund ManagersIn its continuing effort to keep theinvestment community updatedand informed on the technologiesand capabilities of <strong>ST</strong> <strong>Electronics</strong>,the company hosted an Analystsand Fund Managers Visit on6 July 2007.Mr Seah Moon Ming, Presidentof <strong>ST</strong> <strong>Electronics</strong>, was on hand topersonally explain the company’sactivities, business strategies anddirections and to answer questionsposed by the visitors.<strong>The</strong> visitors were taken on a tourof the company’s facilities as<strong>ST</strong> <strong>Electronics</strong> laid out the redcarpet and demonstrated itscapabilities in Intelligent RailTransportation, i-Transport,<strong>ST</strong> <strong>Electronics</strong> demonstrated its capabilities including rail, satcom, simulation and digital animation solutionsIntelligent Building Management,Satellite Communication andwireless communication, resourcemanagement and e-learning solutionsand digital animation capabilities.<strong>The</strong>y also saw firsthand,the benefits of training simulationthrough <strong>ST</strong> <strong>Electronics</strong>’ IntegratedMission Rehearsal System andthe Air Traffic Control TrainingSimulator.A quick check with the visitorsrevealed that they found thevisit beneficial in helping themunderstand <strong>ST</strong> <strong>Electronics</strong>, itscapabilities and it business andfuture growth strategies.volume 20 no. 2 27