Untitled - witz cultural

208HYPERTEXT 3.0 solely on the link. To an important extent, the text that surrounds the linkmatters, too, because the quality of writing and images within an individuallexia relate to one key hypertextual quality-itsability to make the readersimultaneously satisfied enough with the contents of a particular lexia towant to follow a link from that lexia to another. The problem that any writerfaces-whether the writer of hyperfiction or of stories intended for printcanbe defined simply as how to keep the reader reading. Making readerswant to continue reading seems much easier in print text for a variety of reasons:knowing the genre signals, readers know what to expec| looking attheir place in a physical text, they know how much more they have to read;without choices demanded by linking, readers have essentially one choicetocontinue reading or to put down the story novel, or poem.Particularly in these early days of the history of these new technologiesand associated media, readers have a more difficult time deciding whether tokeep reading. The text they read must persuade them to go on by the essential,traditional, conventional means-that is, by intriguing, tantalizing, satisfying,and above all entertaining them. In a hypertext lexia the reader mustencounter tert that is simultaneously, perhaps paradoxically, both satisfyingand just unsatisfying enough: in other words, the current lexia readers encounterhas to have enough interest, like any text, to convince them to keepreading, and yet at the same time it must also leave enough questions unansweredthat the reader feels driven to follow links in order to continue reading.In the terms of Roland Barthes, the lexia must include sufficient plotenigmas or hermeneutic codes to drive the reader forward. This demandexplains why the opening lexia of Michael foyce's classic afi.emoon, perhapsthe first and still one of the most interesting hyperfictions, takes the form ofsuch ornate metaphorical prose. Here, for example, is the second paragraphin aftemoonis opening lexia ("begin"):octopi and palms of ice-rivers and continents beset by fear, and we walk out to thecar, the snow moaning beneath our boots and the oaks explodinga series alongthefenceline on the horizon, the shrapnel settling like relics, the echoing thundering offfar ice. This was the essence ofwood, these fragments say. And this darkness is air. Byfive the sun sets and the afternoon melt freezes again across the blacktop into crystalThe rich, sensual metaphoric style of this lexia promises readers a lush readingexperience and therefore makes them want to keep reading, but this sectionis also self-contained enough to cohere as a separate lexia. As anyonewho has read afiemoor,r knows, not all its lexias have this richness-some