September 2010 General Manager – Black Belt ... - GoodLife Fitness

September 2010General Manager – Black Belt Program Summary – Learning OverviewThis document provides managers with an overview for each Black Belt Program as a quick reference when completingdevelopment plans with associates.Membership Consultant - p 2Customer Service Representative – p 5Assistant General Manager – p 10General Manager – p 11Personal Trainer – p 18Home Office – p 25

September 2010Membership Consultant Black Belt Program1 st Degree Black Belt – Membership ConsultantSales and Service PerformanceWhat Sales Means to Me – write your essayAttend Membership Consultant Base CampMember RetentionFishy Fun! – Apply the FISH PhilosophyAssociate EngagementYour TRUE Colours – What colour are you – take the quiz and learn about yourselfAssociate Hockey Card – Complete your hockey card for the databaseCulture and CORE ValuesCORE Values Defined – Choose 2 of the GoodLife CORE Values and define what they mean to you2 nd Degree - Membership ConsultantSales and Service PerformanceOutstanding Sales Experience – Journal 5 outstanding sales experiences and what made them that way.Member RetentionBusiness Ethics – Read the Book Business Ethics Activity Book: 50 Exercises for promoting Integrity at Work. Use yourGM’s spot audit to reflect upon, journal and learn from.Associate EngagementWork/Life Balance – Read the 2 articles: Tips for a Better Work/Life Balance; Putting the Pieces Together, and developyour own work/life balance plan. Present to your General Manager.Culture and CORE ValuesEthical Dilemmas – Work with another MC and each journal 10 workplace dilemmas. Analyze your 20 workplacedilemmas and report to your General Manager.

September 20103 rd Degree – Membership ConsultantSales and Service PerformancePriority Setting: Watch the movie Saving Private Ryan. Complete the tables, questions, and reflection worksheets anddiscuss with your General Manager.Member RetentionInterpersonal Savvy: Read the 4 articles (online links provided). Create 6 of your own ideas to implement using yourGeneral Manager as a sounding wall to your ideas.Associate EngagementPeer Relations: Complete the personality questionnaire (link provided), reflect on your personality type and what thatmeans, and discuss with your General Manager the ideas you have.Culture and CORE ValuesCORE Values: Choose 2 more CORE Values as in Black Belt 1 st degree and complete the worksheet activities.Watch the movie Apollo 13 and discuss opening with your MC sales team the values that drive a successful team.4 th Degree – Membership ConsultantSales and Service PerformanceProcess Mapping: Read the book: The Basics of Process Mapping by Robert Damelio. Coordinate a peer triangle, processmap 3 roles for GoodLife, present to your General Manager, and provide a written report.Member RetentionCustomer Focus: Read the book: Stop Telling Start Selling – how to use customer focused dialogue to close sales. Createand deliver your presentation at a mid-month summit meeting.Associate EngagementRole Reversal: learn about the General manager role in any way you choose. Report on your observations and completethe worksheets provided. With your peer triangle (from the Sales and Service performance section) each chooses a rolewithin GoodLife you know nothing about and repeat the exercise. Present to each other on the role you investigated.Culture and CORE ValuesCORE Values: Choose 2 CORE values to reflect and write about.Newspaper Article: Write a newspaper article about 1 of the CORE values you chose.

September 20105 th Degree – Membership ConsultantSales and Service PerformanceDirecting Others: Watch 1 or more episodes/shows of The Apprentice. Complete your project plan for your sales projectand presentation.Member RetentionQuestion Based Selling: Listen to the same titled audio CD and partner with another MC (in your club or region) tovideotape your conversations. Submit your video.Associate EngagementMotivating Others: Read Chapter 6 from the book Skills for New Managers. Write a personal essay and complete the selfassessment worksheets.Culture and CORE ValuesCORE Values: Choose 2 more CORE values for reflection and create your poster. Keep a log to track how these valueshave helped you in life situations.

September 2010Customer Service Representative Black Belt Program – Overview1 s t D e g r e e B l a c k B e l t - C S RS a l e s P e r f o r m a n c eComplete Base Camp Preparation section of the New Associate TrainingWorkbook (NATW)Review the Associate Handbook/Yellow BinderAttend Base Camp – as required for the CSR roleComplete the Follow Up Success section of the NATWM e m b e r R e t e n t i o nWatch the FISH video – shown at Base CampChoose 1 of the 4 key lessons from the FISH video to test in your dailymember conversationsKeep a log of your observations and lessons learnedWrite the letter that you would most like to receive from a member based onyour practice of the FISH principleA s s o c i a t e E n g a g e m e n tComplete your DISC profile – part of your ‘blue’ personnel fileBased on the DISC results, write 3 work situations where your DISC profilestrengths are at playDescribe at least 1 scenario at work or type of associate that you arechallenged in establishing a great relationship with based on your DISCprofile. Describe what you would need to do differently in this situation orwith this personC u l t u r e a n d C O R E V a l u e sRead Happiness is a Choice by Barry Kaufman – complete the book report thatis part of the Follow Up Success section of the NATW.Reflection on the GoodLife CORE Values and game plan for SuccessAchieve your monthly revenue/salesgoalsWrite a report about your Base Campexperience and submit to Training andDevelopment DepartmentSubmit your log of what you learnedSubmit your magic momentReport your DISC profileSubmit answers to the 2 scenarios – 3success stories and 1 challenge storyComplete the book report forHappiness is a Choice in the NATW aspart of the Follow Up Success section.Complete the reflection questionsabout the GoodLife CORE Values

September 20102 n d D e g r e e B l a c k B e l t - C S RS a l e s P e r f o r m a n c eLearning Journal QuestionsDocument 5 outstanding sales experiences and whatmade them outstanding examples of your uniqueability to sell.M e m b e r R e t e n t i o nRead the Book: Ziggerman’s Guide to GivingGreat Service by Ari WeinzweigComplete the question and answer activities togain insight into your service abilitiesA s s o c i a t e E n g a g e m e n tRead the Article : 5 Tips for Better Work LifeBalance (find this on Share Point, ask yourSupervisor to print off article)Read the Article: PUTTING THE PIECES TOGETHER(find this on Share Point, ask your Supervisor toprint off article)When you have read the two articles develop yourown Work/Life Balance Plan. Make sure itincludes a Personal Fitness Commitment!C u l t u r e a n d C O R E V a l u e sChoose another Customer Service Representativeto work with, and do this as a joint project. It isalways helpful to compare ideas and build on eachothers experiences and perceptions.In your LEARNING JOURNALS, each of youdescribes 10 WORKPLACE ETHICAL DILEMMAS.These should be described in about 50 wordsTogether, analyze each of these 20 dilemmas, inabout 250 words each.100% of Monthly revenue goalsSubmit 5 outstanding sales experiences and what made themoutstanding examples of your unique ability to sell.Supervisor will complete a “spot audit” with a randomselection of new members to confirm the quality of theservice relationship and experience created membersinterested in Tanning and Tanning products.Submit the results (and your thoughts) of these GreatService Guidelines exercises in your LEARNING JOURNAL,Report to your Supervisor on the implementation of your“work/life” balance plan in terms of how you’re renewingenergy on the job and off the job. Make sure you includeyour personal commitment to fitness.Record your answers in your learning journalAsk your Supervisor for her/his responses to your analysis.Ask your Supervisor what she/he thinks is best about youranalysis, and the analysis might be expanded. Revise yournotes in your LEARNING JOURNAL to reflect these ideas.

September 20103 r d D e g r e e B l a c k B e l t - C S RS a l e s P e r f o r m a n c eRead the book Selling 101 by Zig Ziglar Achieve your monthly sales/revenue goals – 100%Host a tanning seminar or Pro Shop ExtravaganzaM e m b e r R e t e n t i o nRead the reference article Planning an EventA s s o c i a t e E n g a g e m e n tRead the book summary for The Power of FullEngagementRead the reference chart of the Company StructuralOrganizationRead the article for Career Goal SettingC u l t u r e a n d C O R E V a l u e sRead the article for CORE ValuesRefer to the definitions for Encompass and EmbodyOrganize and host a member appreciation event of yourchoiceCreate a picture board of your event’s successComplete the career goal setting steps chartCommunicate your career goals in a meeting with yourSupervisorComplete the game plan for future career goals with yourSupervisorComplete the CORE Values exerciseWrite your CORE Values articleCreate your CORE Values poster board

September 20104 t h D e g r e e B l a c k B e l t - C S RS a l e s P e r f o r m a n c eRead the article: Essential Presentation SkillsCSR ManualM e m b e r R e t e n t i o nRead the BOOK summary for: First Impressions: What You Don’t Know ofWhat Others…by Ann Demarais and Valerie WhiteA s s o c i a t e E n g a g e m e n tRead the article: Lean MindsetC u l t u r e a n d C O R E V a l u e sBook: FISH!Member Care Manager and/or Assistant General Manager – referenceresourceAchieve monthly revenue/sales goals100%Give a presentationSupervisor feedback on presentation skillsGoal achievement on goal setting - doneprior to presentationFirst Impressions worksheet activitiesPresentation at Mid-Month SummitMember Survey feedbackIdentify time wastersComplete the waste reduction templateMeasure improvements in efficiency anddiscuss with SupervisorSubmission of idea to Division ManagerComplete the FISH Idea creativethinking worksheetCreate your FISH Fun posterCreate your FISH Badges

September 20105 t h D e g r e e B l a c k B e l t - C S RS a l e s P e r f o r m a n c eManagement Trainee sales meeting OR Personal Trainer monthlymeetingNew Associate Training WorkbookManagement Trainee Base Camp day 2 & 3ORPersonal Trainer Base Camp day 1 & 2Hit Monthly CSR revenue/sales goalsAttend the Management Trainee salesmeeting OR the Personal Trainer monthlymeeting ON YOUR OWN TIMEAttend Day 2 of Management Trainee orPersonal Trainer Base CampM e m b e r R e t e n t i o nBOOK: Perfect Phrases for Dealing with Difficult People: Hundredsof Ready-to-Use Phrases for Handling Conflict, Confrontations andChallenging Personalities by Susan BenjaminA s s o c i a t e E n g a g e m e n tSupervisorArticle Career Path PlanningC u l t u r e a n d C O R E V a l u e sFitness ManagerMember Services DepartmentFIT FIX and Personal Training Steps to Getting the GoodLife workbookRead the bookComplete the Situation scenario responsesCreate a test group for role play andcomplete reportParticipant completion of feedback formsComplete the Career Path planningtemplateReview and discuss future goals withSupervisorComplete the Fitness Challenge reportGive a 5 minute presentation at the next MidMonth Summit

September 2010Assistant General Manager Black Belt Program OverviewREMEMBER: the 1 st Degree AGM Black Belt is also the AGM New Associate Training Workbook2 nd Degree Black Belt – Assistant General ManagerSales & Service Performance• New Associate On-Boarding• Read and write your report on Discover Your Sales StrengthsMember Engagement• GoodLife’s Service Vision – complete the worksheets after intense reflection and team work• Customer Mania – discover what you can take from this Ken Blanchard book to take your customer service tothe next levelAssociate Engagement• Complete the Work Smarter Challenge• Read the Power of Full Engagement Book or Book Summary and complete the assignment activities• Let’s go FISHing! – Revisit the Fish Monglers of Seattle’s Pike Place Fish Market and create some fun fishy ideasto implement for 30 days.Culture and CORE Values• Attend Super Success with David Patchell-Evans• Choose 2 CORE Values as a focus and complete the learning activity3 rd Degree Black Belt – Assistant General ManagerSales & Service Performance• CSR 3 –Point Plan: Complete the 3 point plan• Motivating the Team: Present your 3-point plan to your team in styleMember Engagement• Member Retention Project: Design and develop your own Member Retention plan and implement for 60 days.Associate Engagement• CARING 101: Find your quiet place for reflection and complete the worksheets provided• Team Cohesion: Inukshuk. Build your team inukshuk with your TEAM• Read Hire with your Head and complete the activitiesCulture and CORE Values• Choose 2 CORE Values as a focus and complete the learning activityUpon completion of the 3 rd Degree AGM Black Belt, the AGM begins to complete the General Manager Black Beltprogram.

September 2010General Manager Black Belt Program1 st Degree GM Black Belt OverviewSales PerformanceMaster the GoodLife Sales system in all areas(Membership, Personal Training, Tanning, Pro shop, etc)Read the 1 Minute ManagerCreate a Rewarding Sales experience journal and posterMember RetentionLearn the General Manager approach to memberretention (GM Manual)Master the World Class Meet and GreetLog 30 Past member calls to discover why they left andwhat you can now doAssociate EngagementStudy the GoodLife recruitment processPartner with an exceptional Recruiter or DivisionManager in the hiring processRead summary article for Hire With Your Head: UsingPower Hiring to Build Great TeamsCulture and CORE ValuesChoose 2 CORE Values as a focusLearn about the General Manager’s role to live thecompany values that inspires othersLearn about Occupational Health and Safety obligationsand regulations of managersAttend 1 day Super Success seminarWatch a movie and identify leadership qualities thatyou aspire to.Exceed club BAM goalsBase Camp certification of completionLead an inspiring sales meetingTop 10 List on the rewards of selling and postercreationLead a walk around with a new associate anddemonstrate your World Class meet and greet withup to 25 membersPrepare a summary report of what you learned frompast customers; how many decided to return; outlinethe initiative you took to improve the club based onthe feedbackComplete a Service vision for your clubIdentify key elements in the recruitment processComplete 3 hires and Role play job offersReport on the ideas you’ve adopted from Hire withYour Head book.Describe 5 ways you’ve integrated the 2 values intoyour management week.Identify significant behaviours/actions that contributeto making the values live.Complete required Health and Safety certifications(level 1 and 2), WHMIS training.Complete the leadership Hero worksheet. Create astatement that describes what kind of manager youwant to be.

September 20102 nd Degree GM Black Belt OverviewSales PerformanceFinancial Management 101Work Smarter ChallengeDiscover Your Sales StrengthsMember RetentionGoodLife Service VisionMember Experience: Read book summary forCustomer ManiaFeedback: Read the book A Complaint is a GiftAssociate EngagementRead: The Power of Full EngagementLet’s Go FISHING!New Associate Performance Plans: Review Centerfor Talent Retention MaterialsCulture and CORE ValuesGoodLife CORE Values: Explore 2 of the CORE ValuesComplete the Quiz at the end of the Learning ModuleOrganize a work smarter challenge with your associatesComplete your Sales Strengths Action plan and reviewwith your Division ManagerComplete your Service Vision worksheet and implementgoalsComplete Member Experience worksheet and evaluateoutcomesConduct informal feedback sessions with MembersComplete the action and vision worksheetsDesign and implement 5 FRESH FISH experiences in yourclubComplete the Center for Talent Retention New AssociatePerformance PlanComplete the CORE Values worksheets and implementinto your daily management week3 rd Degree GM Black Belt OverviewSales Performance60 day coaching Membership ConsultantsEstablish coaching networkEstablish SMART goalsMember RetentionRead Fast FeedbackTune into Associate feedback frequencyReview Center for Talent RetentionmaterialsRole play feedback with Division ManagerAssociate EngagementGoodLife Hockey cards activityGet to know meWhat’s in a name?Team “personal picture”Great Start “integration list”Culture and CORE ValuesBuild an Inukshuk with your teamCore Values worksheet activityImprovement in Membership Consultant sales performanceSuccessful continuation of network beyond 30 daysMeet or exceed BAM goals setImprovement in ability to give feedback that is understood andutilizedCohesive working teamIncreased retention and engagement level of associatesIdentification of team strengthsLive the CORE Values

September 20104 th Degree GM Black Belt - OverviewSales PerformanceMake it Happen Before LunchCrucial Conversations – developing your skillsand align with GoodLife CORE ValuesMember RetentionFRESH Eyes activitiesTour a club other than your ownAdopt a member headsetExamine the club for new ideas for your ownclubAssociate EngagementReward and Recognition – Read the bookManaging with CarrotsSolution Focused Coaching: Review fromGeneral Manager Boot Camp (or attendance toseminar in Boot Camp)Culture and CORE ValuesStory TellingFitness ChallengeLiving the GoodLife CORE ValuesRead the bookCreate job aids to coach associatesDevelop/advance your communication skills to have the rightkind of conversation at the right time while staying ‘true’ toGoodLife CORE ValuesComplete the FRESH Eyes review and action planComplete the Reward and Recognition activities and engagein a coaching discussion with your Division ManagerCreate and/or send Reward and Recognition cardsAttendance to Solutions Focused Coaching conference callwith the Black Belt SpecialistWrite your GoodLife story and tell your story at your nextGeneral Manager meetingDesign and complete a 30 day fitness challenge for you andyour associatesExplore in depth the final GoodLife CORE value (as in BlackBelt 1 st and 2 nd degrees)5 th Degree GM Black Belt - OverviewSales PerformanceRedux: Discover your Sales Strengths – discover the salesstrengths of 2 of your Membership ConsultantsTribal Knowledge – capture the tribal knowledge of yourassociatesMember RetentionDevelop the emotional competence of Associates5 minute exceptional Member Experience challengeDesign and implement a WOW! Member “engagement”projectAssociate EngagementChoose 2 Membership Consultants and coach them throughthe Power of Full Engagement processCulture and CORE ValuesReview Lean Thinking information providedReview Teachable Point of viewDevelop a lesson plan for the trainingImplement the trainingDesign and implement tribal knowledge gameplanCapture key “success” wisdomEmotional competence game planParticipation of all associates in the challenge –making the difference!Successful implementation of the WOW! projectPower of Full Engagement plans fullyimplemented for the 2 chosen associatesAdopt a lean mindset and identify non valueadded ‘objects’Develop Teachable Point of View

September 20106 th Degree GM Black Belt - OverviewSales PerformanceRead of listen to Knock Your Socks off Selling by Jeffery Gitomerand Ron ZemkeWatch the Power point presentation for Selling 101: WhatEvery Successful Sales Professional Needs to Know (adaptedfrom Zig Ziglar book)Member RetentionRead of listen to Raving Fans: A Revolutionary Approach toCustomer Service by Ken Blanchard and Sheldon BowlesAssociate EngagementRead the article provided for Associate retentionGather past statistics on associate retention (from CARE orPayroll department)Culture and CORE ValuesService Section of the General Manager manualYour Regional Trainer (contact directly or through Training andDevelopment Department)Read or listen to Living the GoodLife by David Patchell-Evans(again!)FISH Video (available through your Regional Trainer)Visual Office – Lean and Mean ThinkingComplete the great ideas summary andimplementation plan for Knock Your Socks offSellingWrite your Personal Management philosophyHost a member appreciation event to whichyour Division Manager attendsPersonally meet and greet 25 members anduse your member log for a minimum of 3monthsComplete the retention planning spreadsheetCreate your poster for Talent retentionCreate your CORE Values task forceReport on success of implementation plan andoutcomes at General Manager meetingCreate your visual office through lean andmean thinking – reduce wasters

September 20107 th Degree GM Black Belt - OverviewSales PerformanceCorporate PresentationCorporate Development Binder (white): Available through CorporateDevelopmentMember RetentionWatch Video: Dead Poets SocietyVisit the Website: www.datacenter.org/research/creatingsurveys/intro.htmAssociate EngagementReference book: The Carrot Principle by Adrian GostickReference article: Top 10 Ways to Show Appreciation by Susan Heathfield(available on Public folders in the same posting as this black belt level)Culture and CORE ValuesReference Books: When Fish Fly by John Yokoyama; Joy at Work by DennisW. Bakke; 301 Ways to Have Fun at Work by David HemsathFISH Video (borrow from Regional Trainer, Training and Development Deptor DM.)Reference Book: Radical Careering by Sally HogsheadArticle: Succession Planning by Richard Fenton (copy provided on PublicFolders in same posting as this black belt level)Meet with you Key AccountRepresentative (KAR) to learnhow give successful corporatepresentations.Prepare and give a corporatepresentation to a business in yourisochrome.Complete an evaluation of themovieCreate your own member surveyVideo Tape your memorablemember experiences to presentat a GM meeting.Journal 25 moments you catchyour associates doing somethingrightCreate your Recognition andReward Bulletin boardSet a TEAM fun planning meetingComplete the 4 Step planningworksheetVideo tape moments and reviewwith DMChoose 4 associates to completethe Career Path “tickets”Complete the succession planningworksheet and review with DM

September 20108 th Degree GM Black Belt - OverviewSales PerformanceSales Project Plan: surpassing last years results (comparison to thesame months last year when your run your sales plan for this beltlevel)Member RetentionCommunity Initiatives: sponsoring or co-sponsoring communityeventsAssociate EngagementBook reporting for “Build a House of Diversity: A Fable About aGiraffe and Elephant offers New Strategies for Today’s Workplace”Culture and CORE ValuesGoodLife Kids Foundation EventReport on information from “Blink”Create a sales plan for the MC, CSR, andPT departmentsMarket your plan to your team and DMCompare your results to last yearsnumbers for the same monthsSponsor or co-sponsor 3 communityevents through direct club involvementGoal setting for each event and follow upplanning for successReport on learning from “Build a Houseof Diversity”Diversity BINGORaise money for GLKF – use a contact atGLKF to evaluate your successDecision Making – “Red Tag” Bin (leanand mean thinking)Overview of LearningThe General Manager Black Belt 9 th Degree is about Creating a Black Belt Level for the Membership Consultant,Customer Service or Personal Trainer position – your choice!When you have completed this 9 th Degree GM Black Belt level, you will have:☺ Created a black belt level that follows the outline presented in the General Manager Black Belt programfor the MC, CSR, or PT position.☺ Mentored and coached a MC, CSR or PT (depending on the position you create for) through a Black Beltlevel.☺ Prepared for the 10 th Degree black belt level project.

September 2010Overview of LearningThe 10th Degree Black Belt is about utilizing all of the learning you have experienced and the knowledge you havegained in the General Manager Black Belt program.Upon completion of the 10 th Degree GM Black Belt, you will:1. Have created a product and/or developed an idea that will launch GoodLife to become the Top FitnessClub in the world.2. Listed ways in which GoodLife can potentially save itself hundreds of thousands of dollars (reduced it’s“wasters”) following the Lean and Mean Thinking.You’ve made it to this stage of the General Manager Black Belt Program – the 10 th Degree. You’re “dojo”, the placewithin which you have performed your learning, is filled with accomplishment: medals of greater skill and lessons ofhard fought “wars”.This is the final leap of learning, the last hurrah, the big kahuna, the mountains summit…and you can do it!The following diagram outlines the GoodLife “triathlon” that you have focused all of your learning on in the past 9Black Belt levels.Sales PerformanceCulture andCORE ValuesMember RetentionAssociate EngagementThe purpose of the 10 th Degree Black Belt level is to capture all of the learning that has occurred from levels 1 through 9and construct a powerful and professional presentation for David Patchell-Evans and Jane Riddell that expresses yourdrive to accomplish 2 things:1. Taking GoodLife Fitness to #1 in the world.2. Reducing “wasters” that will save the company hundreds of thousands of dollars.

September 2010Personal Trainer Black Belt Program – OverviewRequirements to achieve Personal Trainer Level 2Estimated Time Frame To Complete Level Requirements: 3 MonthsLevel Objective: Build Client Base, Understanding Primal Movements, Introduction To Periodization AndAssessmentsKPI Requirements: 2.0 Efficiency, Booking Potential 24 Hours/WeekLevel Requirements: GLPTI Course Completion Can Fit Pro PTS Exam Pass Base Camp Completion And Successful Testing CPR Certification achievedReading Requirements (the order in which you read them is not important):Articles:Professionalism:Find, Gain and Keep Clients (Eirinn Thompson)Keys to Professionalism (Eirinn Thompson)Business Development:A,B,C Players (Jen Wilson)Five Teaching Anchors (John Izzo)3ps (Periodization, Prescription, Program Design:Why We Prescribe For One Year (Julie Thom)The Art Of Spotting (Rob Orr)Straight Leg Deadlift (Adam Floyd)Romanian Vs. Stiff Leg Deadlift (Stephen Bird)Fear The Squat No More (Paul Chek)Functional Movement Screen (Gray Cook)Chop And Lift (Gray Cook)Aerobic Vs. Anaerobic TrainingTen Simple Things To Remember For Optimal Nutrition (Amanda Carlson)Books (required reading): Athletic Body In Balance (Gray Cook)Exam Protocol:*Before any exam can be written or completed, proof of the Level Requirements must be shown to thePersonal Training Regional, who must sign off and place in associate’s personnel file.1. Required reading exam: This is a multiple choice exam proctored by your PersonalTraining Regional Manager available to write on a monthly basis. The exam schedule in your region willbe communicated by your Personal Training Regional.2. Consultation quiz: You will be presented a pre-filled out consultation form that ismissing some key information. You will need to fill in the blacks. This exam will be available after themonthly Sales Launch in your region unless otherwise indicated.3. Assessment practical exam (2 of 5 assessments found in the book ‘Athletic Body inBalance’ evaluated by Personal Training Regional: Be prepared to conduct any of the five followingassessments and give feedback:1. Deep Squat

September 20102. Hurdle Step3. In line Lunge4. Active Straight Leg Raise5. Seated RotationPotential Increase in Earnings: up to $15,000 per year for 32 hours serviced per week = $45,000+ annualRequirements to achieve Level 3Estimated Time Frame To Complete Level Requirements: 6-9 MonthsLevel Objective: Grow Client Base, Retain Clients, Improved Efficiency, Knowledge ProgressionKPI Requirements: 2.3 Efficiency, 24 Premium Service Hours/WeekLevel Requirements: 5 Certification Points, University Transcripts Equivalencies Applicable. Attend any Can Fit Pro Conference (or show registration for upcoming conference) Successful Performance Evaluation Submit One Success Story Challenge (Personal Training Regional to approve)Reading Requirements:Articles:Professionalism:Understanding Movement Coaching Part 1&2 (Dave Kirschner)Program Design For Marketing Business Part 1-3Business Development:Client Behavior Change (Leigh Brandon)5 Ways To Retain Clients (John Izzo)10 Secrets To Keeping Clients (Neil Habgood)3Ps (Periodization, Prescription, Program Design:Upper Cross Syndrome (Lenny Parracino)Self Myofascial Release (Alan Russell)Warm Up (Richard Scrivener)Fat Burning Zone (Joe Warpeha)Muscle Fibers (Jason Karp),Interval Training (Michael Boyle)A New View Of Energy Balance (John Berardi)

September 2010Books:How To Eat, Move And Be Healthy (Paul Chek)Stop Telling, Start Selling (Linda Richardson)Serious Strength Training (BOMPA)Exam Protocol:*Before any exam can be written or completed, proof of the Level Requirements must be shown to thePersonal Training Regional, who must sign off and place in associate’s personnel file.1.Required Reading exam: This is a multiple choice exam proctored by your PersonalTraining Regional Manager available to write on a monthly basis. The exam schedule in your region willbe communicated by your Personal Training Regional.2. The Perfect Consultation: Based on a given case study-fill out Left and Right sidecompletely. The exam schedule in your region will be communicated by your Personal Training Regional.Be sure to secure your exam time with your Personal Training Regional at least two weeks in advance.3. Video test: Spot the errors in execution on a pre-filmed videoPotential Increase in Earnings: $15,000 per year, earning potential (32 hours/week): $60,000+Requirements to achieve Level 4Estimated Time Frame To Complete Level Requirements: 9 Months-1 YearLevel Objective: Retain Clients, Avoid Stagnation With Clients, Ongoing Education Development WithSpecific Focus, Develop Leadership AbilitiesKPI Requirements: 2.3 Efficiency, 120 Service Hours Per Month (3 Months)Level Requirements: 8 Certification Points Success Story Portfolio With At Least 5 Testimonials (Personal Training Regional to approve atexam day)Reading Requirements:Articles:Professionalism:Do You Think It’s Possible (Robert Cappuccio)Discover Your Self-Limiting Belief Systems

September 2010Business Development:How To Recession Proof Your BusinessWhat’s Your Motivational Style?Create A Path To Extraordinary Achievement 1&2 (Robert Cappuccio)Tools For Life (Chip Richards)3ps (Periodization, Prescription, Program Design:The Functional Continuum (Rob Orr)Strength And Endurance Training: The General Prep Phase (Carem Bott)Food Comparison (Paul Taylor)German Volume Training (Poliquin)Nutrition Periodization (Bob Seehor)Energy And Health (Steve Jack),Kyphosis (Chuck Wolf)Corrective Exercises (Justin Price)Books:Crucial ConversationsStretch To Win (Frederick)The Paleo Diet (Loren Cordain) *(Please note that the information contained in this book is not meantfor client prescription purposes, nor should it be considered an absolute. There is valuable informationcontained within and is meant to open your eyes to possibilities and to think outside the ‘Canada foodguide’ box a little!)Now Discover Your Strengths (Marcus Buckingham & Donald Clifton)Exam Protocol:*Before any exam can be written or completed, proof of the Level Requirements must be shown to thePersonal Training Regional, who must sign off and place in associate’s personnel file.1. Required reading exam: This is a multiple choice exam proctored by your PersonalTraining Regional Manager available to write on a monthly basis. The exam schedule in your region willbe communicated by your Personal Training Regional.2. Perfect consult provided: build one year program design from given consultation. Theexam schedule in your region will be communicated by your Personal Training Regional.Be sure to secure your exam time with your Personal Training Regional at least two weeks in advance.3. Execute one of the randomly chosen workouts from the above exam -PersonalTraining Regional to evaluatePotential Increase in Earnings: $15,000 per year. Annual potential: $75,000+

September 2010Requirements to achieve Level 5Estimated Time Frame to Complete Level Requirements: 1 YearLevel Objective: Avoid Stagnation With Clients, Mentoring, Leadership, Specific KnowledgeKPI Requirements: 2.3-2.5 Efficiency, 120+ Service HoursLevel Requirements: 8 Certification Points Contribute one article to PT Blackbelt on chosen topic Present article topic at regional meeting Teach a new Personal Trainer the four phases of Periodization (4-5 hours): Fitness Manager tosign offReading Requirements:Articles:Professionalism:Warrior Leadership (Troy Fontana)The Neuroscience Of Success (Ruban Gonzalez)The Thought Diet (Neil Hansen)Business Development:The 5 Most Dangerous Words In The Profession (Steven Pisk),Beyond Insatiable (Robert Cappuccio)3ps (Periodization, Prescription, Program Design:Undulating Periodization Part 1&2 (Allen Hedrick)Tempo Training Revisited (Poliquin)The Heart Forgiveness Process (Neil Habgood)Covering Nutritional Bases (John Berardi)Functional Anatomy And Muscle Action Of The Foot (Chuck Wolf)Adrenal Glands (Heath Williams)Books:Motivational Interviewing (Miller/Rollnick)Orthopedic Physical Assessment (Magee)Influencer (Patterson)Why Zebras Don’t Get Ulcers (Sapolsky)Exam Protocol: Book report on required readings + Interview with Personal Training Divisional Manageror DirectorPotential Increase in Earnings: $15,000 per year. Annual potential: $88,000+

September 2010Requirements To Achieve Level 6Estimated Time Frame To Complete Level Requirements: 1 Year+Level Objective: Advanced Development, Specialty focusKPI Requirements: 2.3-2.5 Efficiency, 120+ Service HoursLevel Requirements: 8 Certification PointsReading Requirements:Crucial Confrontations (Kerry Patterson)3 books- self chosen on desired Specialty focusExam Protocol: Report investigating a specific specialty topic + Interview with Personal TrainingDivisional Manager or DirectorPotential Increase In Earnings: $15,000 Per Year. Annual Potential: $100,000+

Home Office Black Belt ProgramSeptember 20101 st Degree – Home OfficeLearning Assignment 1Attend Home Office Base Camp (or any other Base Camp Day 1)• Whether you are a NEW or EXISTING Home Office associate there is a BASE CAMP designed for you.• Register through your supervisor/Training and Development Department for Base Camp and attend this learningadventure.Learning Assignment 2Read the book GOOD TO GREAT by Jim Collins• Answer the book report questionsLearning Assignment 3WORLD CLASS Meet and Greet• Learn to master the Meet and Greet as created and perfected under David Patchell-Evans’ leadership.Learning Assignment 4The SERVICE VISION• Complete the Service Vision ‘tickets’ and report at your next Department Meeting or meeting with yourSupervisor.Learning Assignment 5The GoodLife CORE Values• Focus and reflect on 2 of GoodLife’s CORE Values• Complete the worksheets providedLearning Assignment 6Health and Safety• Read and complete the Home Office Health and Safety Training manual• Achieve 80% on the Test your Knowledge quizLearning Assignment 7Super Success• Attend this 1 day seminar with David Patchell-Evans

September 20102 nd Degree –Home OfficeLearning Assignment 1GoodLife CORE Values• Explore 2 GoodLife CORE Values• Complete the worksheets providedLearning Assignment 2Work Smarter Challenge• Take the Work Smarter Challenge• Complete the worksheets providedLearning Assignment 3Customer Mania!• Read the book Customer Mania! By Ken Blanchard• Complete the book reportLearning Assignment 4Let’s go FISHING!• Create your own FRESH FISH ideasLearning Assignment 5Associate Engagement• Complete an up to date GoodLife Hockey card; Most Critical Summary Sheet; and, Goal Setting action plan• Meet with your supervisor for coffee/juice/lunch• Complete the activity worksheets

September 20103 rd Degree – Home OfficeLearning Assignment 1Fast Feedback• Read the book Fast Feedback and complete the book report• Complete the worksheet – one for you and one for your supervisor• Discuss and discover your Unique FrequencyLearning Assignment 2Build an Inukshuk• Take a walk in the woods and build your Inukshuk• Present to your team/department at a team meetingLearning Assignment 3GoodLife CORE Values• Choose 2 CORE Values and define by completing the worksheetsLearning Assignment 4Make it Happen• Read the book by R. Schifmann or Book Summary provided• Complete the book report and create your own Book markersLearning Assignment 5FRESH Eyes• Tour a GoodLife club – your home club (closest to your home, not workplace).• Complete the worksheets provided• Offer feedback to the General Manager and implement ideas in your own workplace/departmentLearning Assignment 6Story Telling• Read, re-read or re-visit Living the GoodLife by David Patchell-Evans.• Write your own GoodLife story• Present your story to your team• Optional: Submit your story to GoodTimes eNewsletterLearning Assignment 7Fitness Challenge• Design and implement your own 30 day fitness challenge• Complete the worksheets provided

September 20104 th Degree – Home OfficeLearning Assignment 1Tribal Knowledge• Capture the Key unwritten information• Share your 5 Wisdoms with your SupervisorLearning Assignment 2Emotional Competence• Read: Emotional Value – Creating Strong Bonds with Your Customers by Janelle Barlow and Dianna Maul• Develop your Game Plan for your own Emotional Competence improvement• Run 2 ice breaker games with your departmentLearning Assignment 3Member Retention Challenge• Brainstorm 15-20 acts of random exceptional courtesy• Review with supervisor and rehearse the GoodLife meet and greet and scripts• Perform your 5 random acts of Exceptional Courtesy in a club• Give your live report to your departmentLearning Assignment 4Getting Things Done• Read the book: Getting Things Done by David Allen• Take notes from the book• Take the 30 day Challenge• Complete the ‘report’ out and discuss with your supervisorLearning Assignment 5WOW! Project• Partner with someone you don’t know in another department• Experience the Group EXercise programs together

5 th Degree- Home OfficeLearning Assignment 1Recognition and Appreciation• Observe the individuals within Home Office for 1 month – keep a journal• Create your own recognition bulletin boardLearning Assignment 2Career Path and Goal Setting• Complete the worksheets for your 1,3,5 and 10 year plan• Discuss with your supervisor• Complete the follow up game plan for future learningLearning Assignment 3Perfect Phrases• Read the book Perfect Phrases by Susan F Benjamin and complete the book reportLearning Assignment 4Select a Workshop/Course/Seminar• Choose and attend a workshop/course/seminar that you are JAZZED about• Complete the reportLearning Assignment 5Putting it all Together• Devise and develop your BIG Kahuna idea• Brainstorm and write your proposed idea• Present to your supervisor and determine your next course of action• Track your implementation successSeptember 2010