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Savills plc 2012 Annual Report - (PDF) - Investor relations

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5. Segment analysisOperating segments reflect internal management reporting to the Group’s chief operating decision maker, defined as the GroupExecutive Board (GEB). The operating segments are determined based on differences in the nature of their services. Geographicallocation also strongly affects the Group and both are therefore disclosed. The reportable operating segments derive their revenueprimarily from property related services. Refer to the Group overview on page 2 and the Segmental reviews on pages 17 to 22 for furtherinformation on revenue sources.Operations are based in four main geographical areas. The UK is the home of the parent Company with segment operations throughoutthe region. Asia Pacific segment operations are based in Hong Kong, Macau, China, Korea, Japan, Taiwan, Thailand, Singapore,Vietnam and Australia. Continental Europe segment operations are based in Germany, France, Spain, Netherlands, Belgium, Sweden,Italy, Ireland and Poland. America segment operations are based in New York. The sales location of the client is not materially differentfrom the location where fees are received and where the segment assets are located.Our business Our governance Our resultsWithin the UK, commercial and residential activities are managed separately. Other geographical areas, although largely commercialbased, also provide residential services, in particular Hong Kong, China, Vietnam, Singapore, Australia and Thailand.The GEB assesses the performance of operating segments based on a measure of underlying profit before tax which adjusts reportedpre-tax profit by profit on disposals, share-based payment adjustment, restructuring costs, amortisation and impairment of goodwilland intangible assets (excluding software) and impairment of available-for-sale investments, joint ventures or associated undertakings.Segmental assets and liabilities are not measured or reported to the GEB, but non-current assets are disclosed geographically onpage 78.The segment information provided to the GEB for revenue and profits for the year ended 31 December <strong>2012</strong> is as follows:<strong>2012</strong>TransactionAdvisory£mConsultancy£mProperty andFacilitiesManagement£mInvestmentManagement£mRevenueUnited Kingdom – commercial 60.4 104.2 65.2 23.5 0.1 253.4– residential 97.0 28.1 20.6 – – 145.7Total United Kingdom 157.4 132.3 85.8 23.5 0.1 399.1Continental Europe 29.6 12.3 28.3 – – 70.2Asia Pacific – commercial 98.4 27.6 186.5 – – 312.5– residential 18.5 – – – – 18.5Total Asia Pacific 116.9 27.6 186.5 – – 331.0America 6.1 – – – – 6.1Total revenue 310.0 172.2 300.6 23.5 0.1 806.4Underlying profit/(loss) before taxUnited Kingdom – commercial 7.0 8.7 5.8 3.6 (8.6) 16.5– residential 14.7 3.7 2.4 – – 20.8Total United Kingdom 21.7 12.4 8.2 3.6 (8.6) 37.3Continental Europe (6.0) (0.5) (0.5) – – (7.0)Asia Pacific – commercial 14.6 2.9 10.5 – – 28.0– residential 4.6 – – – – 4.6Total Asia Pacific 19.2 2.9 10.5 – – 32.6America (2.1) – – – – (2.1)Underlying profit/(loss) before tax* 32.8 14.8 18.2 3.6 (8.6) 60.8Other£mTotal£m<strong>Savills</strong> <strong>plc</strong> <strong>Report</strong> and Accounts <strong>2012</strong> 77

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