A basic manual of standards - My Laureate - Laureate Education

O U R E V O LV I N G A U D I E N C E S A N D S TA K E H O L D E R S . . . C O N T I N U E DSensitive to a global audienceAs an international leader in higher education, welive and work in the view of literally millions of peoplearound the globe. We must behave and communicatekeeping some important realities in mind:• Our view must be global and multicultural.• We must respect every audience.• Everything we write or say may become public.• Our words are likely to be translated intomultiple languages.• Some audience segments are accustomed tospecialized jargon and level of understanding.We must take care to use the right voice andlanguage for each audience.There is a core universe of audiences we alwaysmust keep in mind. Here is a brief list of stakeholderswith whom we communicate most often.Our co-workers…including employees of our manybusiness units as well as faculty and staff within ouruniversities around the world. This also includes candidatesfor future employment as well as ourco-worker “alumni.”Our customers…located around the world andconnected to us online and on campus. When wecount our alumni, their number leaps into the millions.Our communities…the families of our employeesand customers; the higher education community;and especially the communities to whom our localuniversities represent social, economic, cultural,healthcare, and intellectual assets.Our regulators and accreditation boards…in everyjurisdiction where we operate, and across manyprofessions, are countless official and quasi-officialentities with a direct influence over our success.Our partners…including joint venture partners,universities we don’t own yet with whom wecollaborate, vendors, and countless others.Our investors…outsiders who provide invaluablecapital in return for a financial interest in ourcompany and its performance, including thosewho may join this group in the future.© 2010 | Laureate Education, Inc. Welcome | 10