A basic manual of standards - My Laureate - Laureate Education

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T H E L O G O T Y P ETwo logotypes are utilized: Laureate International Universities and LaureateEducation, Inc. (U.S. only) – each presented in this specific typeface, relativesize, case, and orientation. They are contemporary, unusual, and strong.They work in a wide variety of media. The word Laureate dominates insize, density, and positioning, strongly influencing the reader to refer tous as “Laureate,” rather than the acronym “LIU,” or inconsistently, as“Laureate International,” or even “Laureate Universities.” Laureate isthe word that carries the most emotional meaning (excellence) and deliversthe greatest differentiation.The use of Laureate Education, Inc., in the United StatesThe legal name of the company is “Laureate Education, Inc.” Inthe U.S., “Laureate International Universities” is also usedto describe our network and network-related products andservices. However, the company (which we differentiatefrom “the network”) is always referred to by its legal nameof Laureate Education, Inc.All U.S.-based employees not affiliated with a specificuniversity are identified as working for Laureate Education,Inc. On a case-by-case or function-by-function basis,certain U.S.-based employees with responsibilities relatingprimarily to the network or network products and serviceshave a business card with the LIU logo along with thecompany name, “Laureate Education, Inc.,” in type beneaththeir job title.The typographic family on which the logotype is based is Whitney, Light, and Bold.Whitney LightAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0123456789 !@#$%^&*()-_=+[]{}?/;:’”Whitney BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0123456789 !@#$%^&*()-_=+[]{}?/;:’”© 2010 | Laureate Education, Inc. Elements of Our Identity | 16
P O S I T I O N I N G A N D C O N F I G U R AT I O NRegardless of the space available, our graphic signature can be presented in one oftwo configurations: horizontal or vertical.Always keep space to adjacent artwork, text, or surface edge of at least 1 x from anypoint on the graphic signature.The graphic signature should never be presented any smaller than .25” (6.35mm)from the baseline to the cap height of the logotype..25” (6.35mm) .25” (6.35mm)© 2010 | Laureate Education, Inc. Elements of Our Identity | 17
Page 2 and 3: TA B L E O F C O N T E N T SPart 1
Page 7 and 8: W H AT W E S TA N D F O RLaureate i
Page 9 and 10: O U R E V O LV I N G A U D I E N C
Page 12 and 13: A C O M PA N Y D E D I C AT E D TO
Page 14: Part 3 E L E M E N TSO F O U RI D E
Page 21 and 22: C O L O R P A L E T T EConsistently
Page 24: I M P O R TA N T L E G A L R E Q U

A basic manual of standards - My Laureate - Laureate Education

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