A basic manual of standards - My Laureate - Laureate Education
A basic manual of standards - My Laureate - Laureate Education
A basic manual of standards - My Laureate - Laureate Education
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TA B L E O F C O N T E N T SPart 1 - Welcome 3Shaping relationships 4<strong>Laureate</strong> International Universities 5Our brand is a relationship 6What we stand for 7Our DNA 8Our evolving audiences and stakeholders 9Our evolving audiences and stakeholders...continued 10Part 2 - Universities & business units 11A company dedicated to higher education 12<strong>Laureate</strong> <strong>Education</strong>, Inc. 13Part 3 - Elements <strong>of</strong> our identity 14Our graphic signature 15The logotype 16Positioning and configuration 17Corporate colors 18Graphic signature reproduction 19How not to use our graphic signature 20Color palette 21Typography 22Using our name in writing 23Important legal requirements 24© 2010 | <strong>Laureate</strong> <strong>Education</strong>, Inc. Table <strong>of</strong> Contents | 2
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