Annual report 2008 - Comrod

challenges will encourage innovation and setthe scene for constant improvement. Formingworking teams and management groups wewill use people who complement each other,in order to ensure balance and differentpoint of views to consider every aspect ofthe total picture. When forming groups,care is taken to establish natural, internalcontrol mechanisms, and to discourage anypredominantly passive attitudes.Diversity creates increased understanding,new ideas for solutions, innovationand constant improvement. ComrodCommunication seeks to cultivate diversity.It is important to have a good mix in termsof gender, ethnic origin, cultural backgroundand educational background. Energy and riskpropensity, which are seen as key elementsin the organizations’ culture, enable thecompany to occupy a position at the forefrontof development in its existing business areas,and to develop new business areas.The Comrod Group makes every effortto recruit key individuals and managersinternally in the first instance. Goodinternal training and regular addition of newchallenges and new positions along theinternal career route will be instrumental inproducing management candidates. ComrodCommunication holds annual managementmeetings, at which motivation and leadershipare as high on the agenda as strategy,business development and sales.EqualityThe goal of diversity in the organization alsocenters on equality. As an industrial groupwith a clear weighting towards traditionallymale-dominated occupations, ComrodCommunication faces a challenge in thisarea. Accordingly, the company has made ita priority to seek highly-qualified women asnew appointees, and preference is given towomen when all other conditions are equal.The principle of equal pay for equal work isan absolute requirement when establishingsalary levels. The Group is also committedto increasing the percentage of femalerepresentation in the management group.At the end of the year, there was one womanin the Group’s senior management group. Thegroup also has women in the managementgroups of two of the four business areas. TheBoard of Comrod Communication ASA has50% female representation.“To be ambitious andbelieve in our ownstrenght” is a corevalue at ComrodCommunication.Comrod Communication Group Annual report 2008 7