Making people successful in a changing world - Annual Report 2012

And to ensure that all Adecco and specialtybranches participate in the system, specialtransfer pricing arrangements are in placeas an incentive for Colleagues.After just one year, thanks to the powerof the people, bricks and clicks model,Adecco.it has overtaken all Italian Internetrecruiting competitors (including pureon-line players such as Monster, JobPilot,StepStone and Jobline) in all on-lineactivities. It has more than 200,000 individualvisitors per month, 5 million page views permonth, 650,000 CVs and 4,000 Job Offersavailable on-line. And all this was achievedwith no advertising, just the leveraging ofthe Adecco brand awareness and through‘word of mouth’.Not only is Adecco.it Italy’s leading on-linerecruitment site, it is also helping addressthe North-South divide in a country thathas 3% unemployment in the North and20% in the South. With Adecco.it peoplefrom the South are helped to find atemporary job in the North, and 96% ofthem receive a permanent job offer within6 months. Adecco has further helpedfacilitate this through its ‘Adecco House’initiative. The aim is to find, rent andfurnish apartments to be used by temporaryworkers who have transferred from theSouth of Italy. In the last two years, Adeccohas opened over 300 houses in the North,helping Associates settle down in theworkforce of Client companies.Fully integrated branchand back office systemIn a system that is unique in the staffingindustry and puts Adecco North Americaahead of our competition, our 1,700 NorthAmerican branches are on-line to areal-time client/server system that accessesa centralised nationwide database. Thissaves Adecco and its Clients time andmoney, eliminating paperwork andensuring accurate, easily accessible data.Providing unparalleled customer serviceadministration, comprehensive skillevaluations, skill enhancement and custommatching of Associates to assignments,Adecco’s system facilitates order tracking,time capture and payroll, validates billingand provides a wide array of Client usagereports, with a multitude of sorting optionsbased on Client specifications. It alsoprovides consolidated invoicing for largecustomers while allowing for complicatedcontract compliance for multiple entitiesand locations. The result is that Clients canstrategically manage their staffing contractsnationwide.For Associates, the system ensures thattheir data are centrally recorded and, asAssociates acquire experience, Colleaguescan reference previous assignments tofurther match skill sets with jobs.Associates can also move easily to anotherbranch and be assured of the integrity oftheir data.To expand its seamless network, Adecco isimplementing a variety of web-enabledsystem options that integrate Client ITsystems with Adecco’s. They provide asecure, collaborative platform from whichClients, Associates and Adecco can accessall workflow information. The uniquefeature of Adecco’s e-commerce systemsis their seamless integration with all otherAdecco front and back office systems,eliminating duplicate entry and ensuringaccuracy and timeliness in e-commercetransactions.Lee Hecht HarrisonIn June 2001, Lee Hecht Harrison launchedthe first career transition service for thosewho prefer to job-search from home.The LHH@HOME software creates a fullyinteractive research, training andnetworking community, allowing Candidatesto interact with LHH staff as well as otherCandidates. It also gives access tocompany-wide resources, conferencesand bulletin boards.Adecco Spain uses SMSAdecco Spain uses SMS (Short MessagingService) technology to instantly informCandidates across the country about itslatest job offers and training opportunities.Together with an SMS provider it developedspecial tools to send SMS messages toeither a single person or a group sorted byfields such as location, personality,education and experience. Currently, wellover 100,000 messages are sent each month,and Adecco Spain is looking to market thisexciting technology into other countries.Making the most of the futureThe case studies described above arepowerful examples of Adecco’s integratedpeople, bricks and clicks strategy. They showhow the Internet enables greater efficienciesand convenience, and how the people andfacilities behind the web-enabled systemsprovide face-to-face added value services.As Adecco continues to embrace newtechnology, it continues to build an evervaluable resource of expertise. A resourcethat will ultimately create a commondatabase structure in all regions, enablingAdecco people to share informationseamlessly, at every level, across bordersand across specialities, and eventuallyallowing Clients and Candidates to accessand use this information throughwhichever kind of Internet or wirelessdevice they find most convenient. And,as a truly global and transparent company,Adecco seems destined to continueredefining the staffing industry.25