Drivers <strong>in</strong> FlexibleWorkforce SolutionsDeliver<strong>in</strong>g Global AdvantageCont<strong>in</strong>ual development of the range, reachand quality of Adecco’s services are thedrivers that have enabled Adecco to deliverglobal competitive advantage to moreClients, <strong>in</strong> more countries each year.In a year of great economic uncerta<strong>in</strong>ty,the competitive value of flexible workforcebecame further embedded <strong>in</strong> the humanresources strategies of the <strong>world</strong>’s lead<strong>in</strong>gcompanies – and the <strong>people</strong>, bricks andclicks of Adecco rose to the challenge.• Adecco grew its Global Client Database –its on-l<strong>in</strong>e tool for global Clientdevelopment <strong>world</strong>wide – by over 25%<strong>in</strong> 2001.• Adecco’s Global Account Managementstructure offers one po<strong>in</strong>t of entry to therange of Adecco Group Services – almosthalf of Adecco’s largest Clients used theservices of two or more Adecco Groupcompanies <strong>in</strong> 2001.Almost half of Adecco’s largest Clients use theservices of two or more Adecco Group companies.One of the 6,000The Wilshire Boulevard branch <strong>in</strong> Los Angeles, headed by Cheryl Bridges,opened a decade ago and now has more than 800 Associates registeredand operates with 140 Clients, <strong>in</strong>clud<strong>in</strong>g EMI Records, Capitol Records,Bank of America, Avon and Wells Fargo.26
Hewlett Packard <strong>in</strong> South Korea –Mobility Pool System, an<strong>in</strong>novative solutionThe strik<strong>in</strong>g turnaround of South Koreafrom one of the worst affected economiesdur<strong>in</strong>g the 1997-1998 Asian f<strong>in</strong>ancial crisiswas due primarily to restructur<strong>in</strong>g of boththe private and the public sectors. One ofthe challenges <strong>in</strong> the restructur<strong>in</strong>g was toenhance the efficiency <strong>in</strong> workforces bysecur<strong>in</strong>g labour flexibility, through realign<strong>in</strong>gemployees or outsourc<strong>in</strong>g <strong>people</strong> or tasks.Adecco’s services to Hewlett Packard Korea<strong>in</strong>clude temporary staff dispatch<strong>in</strong>gservices, market<strong>in</strong>g and sales personneland outsourc<strong>in</strong>g services for customermanagement – a range of servicespreviously provided by several other servicefirms. Adecco operates a ‘Mobility PoolSystem’ which delivers workforce flexibilityand reduces labour expenses.“I judge that we made an excellent decision <strong>in</strong> hav<strong>in</strong>g apartnership with Adecco Korea regard<strong>in</strong>g the externaltemporary workers and outsourc<strong>in</strong>g services.”Kwang-Dong Lim, Human ResourcesManager, Hewlett Packard Korea.Valeo – flexibility forbus<strong>in</strong>ess expansionAdecco is the preferred supplier for Valeo,the automotive component manufacturer,meet<strong>in</strong>g its temporary staff<strong>in</strong>g needs <strong>in</strong>12 countries across the <strong>world</strong>.In the Czech Republic, for example, Adeccoplays a key role <strong>in</strong> manag<strong>in</strong>g the recruitmentand supply of temporary workers onmanufactur<strong>in</strong>g and assembly work forValeo plants <strong>in</strong> Rakovnik and Zebrak.Adecco’s on-site presence helps it fit <strong>in</strong>toValeo’s workforce strategy by supply<strong>in</strong>gdifficult-to-f<strong>in</strong>d labour, just <strong>in</strong> time.Mr J. Doskočil, Valeo Human ResourcesManager <strong>in</strong> the Rakovník plant, said:“Co-operation between Valeo and Adecco began when ourcompany started to expand. We realized that we are unableto manage all of our recruitment on our own – therefore wefound a partner to whom we can outsource the recruitmentprocess. We are now capable of supply<strong>in</strong>g not only exist<strong>in</strong>gpartners, but also our new customers, which would not bepossible without new employees.”Adecco/Prudentialstrategic relationshipPrudential F<strong>in</strong>ancial Inc. entered <strong>in</strong>to astrategic relationship with Adecco as apreferred temporary staff<strong>in</strong>g provider <strong>in</strong>March 1996, with Adecco be<strong>in</strong>g awarded acontract as the primary supplier <strong>in</strong>Spr<strong>in</strong>g 2001. Adecco services Prudential’sstaff<strong>in</strong>g needs <strong>in</strong> the USA, with majorconcentrations of bus<strong>in</strong>ess <strong>in</strong> New YorkCity, New Jersey, Fort Wash<strong>in</strong>gton,Pennsylvania, and Jacksonville, Florida.Through a formalized requisition andapproval process, Adecco provideshundreds of Associates daily at Prudentialwork sites. The order<strong>in</strong>g and fulfilmentprocesses were further enhanced <strong>in</strong>October 2001, when Prudential and Adeccocomb<strong>in</strong>ed technologies and implementeda customized end-to-end e-commercesolution, <strong>in</strong> which transactions betweenAdecco and Prudential are performed overthe web. To Adecco’s knowledge, thissystem is unmatched by any other staff<strong>in</strong>gfirm and Client-company relationship.Accord<strong>in</strong>g to end-user surveys conductedby an <strong>in</strong>dependent consult<strong>in</strong>g group,Adecco exceeded Prudential’s CustomerSatisfaction expectations <strong>in</strong> 2001.Bell Canada – one-stop outsourcedsolutionFor Bell Canada, TAD Telecom Canada(or TAD) supplies technicians who both fittelephone and Internet services, <strong>in</strong>stallcable <strong>in</strong> build<strong>in</strong>gs and perform other relatedtasks to ensure one-stop outsourced servicedelivery.Bell Canada is Canada’s national leader forcommunications <strong>in</strong> the Internet <strong>world</strong>. Thecompany provides connectivity to residentialand bus<strong>in</strong>ess customers through wired andwireless voice and data communications,high speed and wireless Internet access,IP-broadband services, e-bus<strong>in</strong>ess solutions,local and long distance telephone anddirectory services.With an <strong>in</strong>creas<strong>in</strong>g requirement forsignificant flexibility <strong>in</strong> its field workforce,TAD’s bus<strong>in</strong>ess model has enabledBell Canada to meet its customers’expectations of high value and qualityservice.Adecco Sales Activity Systems –one step aheadAdecco was the first <strong>in</strong> the <strong>in</strong>dustry tolaunch a global Client database <strong>in</strong> 1997and, through steady development, it hascont<strong>in</strong>ued to be a source of competitiveadvantage, driv<strong>in</strong>g Client serviceenhancements and new sales opportunitiesfor Adecco. Georg Juelke, Global SalesInformation Manager, said:“On-l<strong>in</strong>e access to the database by our global account managersenables us to operate as a truly mult<strong>in</strong>ational company – withup-to-the-m<strong>in</strong>ute assessments for each Client of countries servedand services provided across the Adecco Group. In 2001, we<strong>in</strong>troduced a new Activity System through which our accountmanagers can have a live <strong>in</strong>sight <strong>in</strong>to Client relationships andhow they are develop<strong>in</strong>g right across the globe. It's just anotherstep that allows us to share best practices for our Clients faster,as well as build<strong>in</strong>g our own bus<strong>in</strong>ess.”27
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