Drivers <strong>in</strong> AdeccoIn a highly decentralised, entrepreneurialorganization, Adecco's 30,000 Colleaguesoperat<strong>in</strong>g at all levels can and do make apositive difference both to the company’sperformance and to their local communities.The very best are nom<strong>in</strong>ated by theirColleagues and are recognised annually <strong>in</strong>the Chairmen’s AwardAdecco Chairmen’s Award nom<strong>in</strong>ees, pastand future, exhibit an extraord<strong>in</strong>ary balancebetween work and community life, andevery day make a noteworthy and <strong>in</strong>spir<strong>in</strong>gcontribution to improv<strong>in</strong>g both.Chairmen’s Award CriteriaOutstand<strong>in</strong>g Performance Consistentlyproduces excellent bus<strong>in</strong>ess results – br<strong>in</strong>gs<strong>in</strong>novation, creativity and new ideas todevelop<strong>in</strong>g and grow<strong>in</strong>g Adecco’s bus<strong>in</strong>ess.Commitment to Adecco ValuesConsistently exhibits the follow<strong>in</strong>g Adeccovalues at work: customer focus, <strong>in</strong>novationand creativity, empowerment andentrepreneurial behaviour, opencommunication and <strong>in</strong>tegrity.Community Involvement Donatespersonal time to a charity or programmethat supports <strong>in</strong> some way youth, seniors,m<strong>in</strong>orities, the underprivileged, disabled,unemployed or other groups <strong>in</strong> need.Judy Cl<strong>in</strong>eSenior VP, GeneralManager of Lee HechtHarrison <strong>in</strong> Nashville, USAGloria Cecilia JimenezSouthwest RegionalManager of AdeccoColombiaS<strong>in</strong>ce Gloria first became branch manager<strong>in</strong> Cali, the number of Associates <strong>in</strong>creasedfrom below 100 to over 2,200 across anetwork of seven branches. She is a memberof the army and is also the treasurer of theHuman Resources Association <strong>in</strong> Columbia.Adolfo Quiles, Adecco Columbia CountryManager said:“Gloria has led a number of outstand<strong>in</strong>g <strong>in</strong>itiatives <strong>in</strong>clud<strong>in</strong>g:open<strong>in</strong>g <strong>in</strong>novative operations <strong>in</strong> the dock of Buenaventurawhere we have almost 400 <strong>people</strong> and develop<strong>in</strong>g anAdecco Tra<strong>in</strong><strong>in</strong>g Programme for Associates. Operat<strong>in</strong>g <strong>in</strong> anever-chang<strong>in</strong>g economic and political environment, Gloria has areal belief <strong>in</strong> the value of a flexible workforce – this transmitsto Clients, Associates and Colleagues alike and the results <strong>in</strong>terms of bus<strong>in</strong>ess development are there for all to see. She is aprofessional dedicated to action.”Muriel Bus<strong>in</strong>Branch Manager,Adecco FranceMuriel jo<strong>in</strong>ed the company <strong>in</strong> 1979.She manages four branches <strong>in</strong> theNorth-east of France, and was <strong>in</strong>strumental<strong>in</strong> sett<strong>in</strong>g up a specialized branch for theautomobile <strong>in</strong>dustry. She is a member ofthe French Employers Association (MEDEF)and part of the Chamber of Commerce ofValanciennes and has been an activemember of the Adecco Work Council forover five years.Marie LamAdecco Country Manager,MalaysiaMarie jo<strong>in</strong>ed Adecco as OperationsManager <strong>in</strong> Malaysia <strong>in</strong> 1997. In Malaysia,there are now five offices. Turnover andprofit have <strong>in</strong>creased year-on-year, throughbuild<strong>in</strong>g long-last<strong>in</strong>g relationships withmajor global and national companies.Marie also f<strong>in</strong>ds the time to contributepersonally to the local community – amongother activities she regularly teaches Englishand Mathematics to underprivilegedchildren on a local rubber estate.Ray Roe, Adecco Asia Pacific Zone Manager,said:“Marie epitomizes the best of Adecco – a totally dedicated andselfless professional. Marie always gives 100 per cent of herself<strong>in</strong> everyth<strong>in</strong>g she does. While build<strong>in</strong>g a <strong>successful</strong> bus<strong>in</strong>ess shemanages to contribute generously to the community.”While space limitations do not allow us totell all their stories, other Chairmen’s Awardw<strong>in</strong>ners of equal merit <strong>in</strong> 2001 were:Michael Gould, Senior AccountRepresentative, AOC,Walnut Creek, California, USAJean LeMore, Regional VicePresident, Adecco,Irv<strong>in</strong>g, Texas, USAJudy has been with Lee Hecht Harrisons<strong>in</strong>ce 1995 and has been <strong>in</strong>strumental<strong>in</strong> build<strong>in</strong>g the Nashville office of seven<strong>people</strong> that serves over 100 customers. Theoffice recently received the highest scoresfor customer satisfaction of any LHH office<strong>world</strong>wide. The Nashville unit is certifiedto deliver Lee Hecht Harrison careermanagement programmes and the officehas worked with eight of the ten largestemployers <strong>in</strong> the vic<strong>in</strong>ity. Judy is heavily<strong>in</strong>volved <strong>in</strong> the local bus<strong>in</strong>ess communityand has served as Board Chair for both theAmerican Red Cross and the WorkforceInvestment Board – responsible for the<strong>in</strong>troduction of the ‘Middle TennesseeOne Stop Career Centre’.President of Lee Hecht Harrison,Steve Harrison, said:“LHH is right on the pulse of change <strong>in</strong> the Nashville bus<strong>in</strong>essarena - thanks to the drive and energy of Judy and her team.”As well as be<strong>in</strong>g a Town Councillor between1995 and 2001, she is a Member of theLions Club and is actively <strong>in</strong>volved <strong>in</strong> arange of charitable <strong>in</strong>itiatives.Adecco France Country Manager,Philippe Marcel, said:“Muriel is truly passionate about the company. Her attitudeis always positive and constructive, and she has made a hugecontribution to the development of Adecco <strong>in</strong> her Region.”Brigitte Desriac, BranchManager, Adecco,D<strong>in</strong>an, FranceKim Clary, Senior TestConsultant, Ajilon,Dallas, Texas, USATherese Knoll, ProjectManager, Adcom,Frankfurt, GermanyThe global market leader – driv<strong>in</strong>gglobal market growth.30
Drivers <strong>in</strong>Emerg<strong>in</strong>g MarketsThe appetite for workforce flexibility andbroader human resources services isgrow<strong>in</strong>g <strong>in</strong> the develop<strong>in</strong>g as well asdeveloped markets. So too is the conceptof temporary work among an <strong>in</strong>creas<strong>in</strong>glyeducated, skilled and mobile workforce.Adecco is at the cutt<strong>in</strong>g edge of <strong>in</strong>dustrydevelopment <strong>in</strong> the emerg<strong>in</strong>g Far East,Asia Pacific and Lat<strong>in</strong> American markets,driv<strong>in</strong>g global growth through localentrepreneurial <strong>in</strong>itiative.Adecco ThailandDespite the overall economic downturnand the local legislation impos<strong>in</strong>g theregistration of a legal entity per branch,Adecco Thailand susta<strong>in</strong>ed growth <strong>in</strong> 2001.Two milestones were significant <strong>in</strong> thedevelopment of Adecco Thailand:In 1998, Adecco capitalized on thegovernment modification of the ‘LabourProtection Act’ that radically changed thedef<strong>in</strong>ition of ‘Employer’. Comb<strong>in</strong>ed withan aggressive sales activity, this boostedAdecco’s temporary Associates’ headcount.In 1999, Adecco Thailand answered aQantas Airl<strong>in</strong>es request to recruit andemploy outstand<strong>in</strong>g Thai customer serviceprofessionals to be part of Qantas’ firstoverseas-based long haul cab<strong>in</strong> crew team.Through dedication and hard work, AdeccoThailand started a long-term bus<strong>in</strong>essrelationship with Qantas and now employs250 Flight Attendants based <strong>in</strong> Bangkok.Build<strong>in</strong>g upon this experience, AdeccoThailand secured volume recruitmentprojects with CP-Orange (a telecomcompany) for over 800 call centre staff and,<strong>in</strong> the bank<strong>in</strong>g <strong>in</strong>dustry, with Citibank forover 100 Direct Sales and Telesales staff.Shayne Nealon, Qantas General ManagerCab<strong>in</strong> Crew Long Haul said:“Qantas has a high regard for the Bangkok base crew, the<strong>successful</strong> <strong>in</strong>tegration of the Bangkok base and the high levelof expertise provided by Adecco Bangkok.”Adecco Greater Ch<strong>in</strong>a –Flexible staff<strong>in</strong>gThe demand for flexible staff<strong>in</strong>g <strong>in</strong> GreaterCh<strong>in</strong>a has <strong>in</strong>creased dramatically <strong>in</strong> recentyears, with both mult<strong>in</strong>ational companiesand lead<strong>in</strong>g local corporations us<strong>in</strong>g theservice to help manage risk <strong>in</strong> anever-chang<strong>in</strong>g bus<strong>in</strong>ess climate. Reluctanceto implement flexible staff<strong>in</strong>g on the partof local organizations, once fuelled byconservative Human Resources policiesand unclear legal liabilities, is wan<strong>in</strong>g.Adecco Staff<strong>in</strong>g Director Greater Ch<strong>in</strong>a,C<strong>in</strong>dy Chen says:“The concept of <strong>in</strong>troduc<strong>in</strong>g flexible staff<strong>in</strong>g by dist<strong>in</strong>guish<strong>in</strong>gbetween core staff and non-core staff has helped us to landsubstantial outsourc<strong>in</strong>g contracts with companies likeCh<strong>in</strong>a Trust Bank.”Ch<strong>in</strong>a Trust Bank is Taiwan’s largest localcommercial bank. Adecco Greater Ch<strong>in</strong>apioneered the bank’s flexible staff<strong>in</strong>goutsourc<strong>in</strong>g plan <strong>in</strong> 1999. Adecco Staff<strong>in</strong>gnow provides over 550 employees <strong>in</strong>clud<strong>in</strong>gtemporary, payroll and contracted staff, <strong>in</strong>positions that <strong>in</strong>clude customer servicerepresentatives, collection agents,management assistants and adm<strong>in</strong>istrators.C<strong>in</strong>dy Chen adds:“With Ch<strong>in</strong>a Trust Bank sett<strong>in</strong>g an example <strong>in</strong> this chang<strong>in</strong>geconomy, flexible staff<strong>in</strong>g services show great potential fordevelopment <strong>in</strong> Greater Ch<strong>in</strong>a.”In addition to flexible temporary staff<strong>in</strong>gsolutions, Adecco Greater Ch<strong>in</strong>a alsoprovides Executive Search and Selectionrecruitment services through specialtybranches <strong>in</strong> the cities of Beij<strong>in</strong>g, Shanghai,Guangzhou, Hong Kong, Taipei, Hs<strong>in</strong>chu,Taichung and Kaohsiung. As the threemarkets of Taiwan, Hong Kong and Ch<strong>in</strong>abecome more unified and liberalized, themovement of mid-level professionals andsenior executives has risen dramatically,<strong>in</strong>creas<strong>in</strong>g the demand for cross-borderplacements. Currently, there are nearly300,000 professionals from Taiwan whowork <strong>in</strong> the greater Shanghai area.Lat<strong>in</strong> AmericaAdecco is the No. 1 <strong>in</strong> Lat<strong>in</strong> America withover 55,000 temporary Associates every day<strong>in</strong> 2001. This year, Adecco added 20 morebranches to make a network of 230 <strong>in</strong> total<strong>in</strong> the region across 15 countriescompris<strong>in</strong>g Argent<strong>in</strong>a, Brazil, Costa Rica,Guatemala, Uruguay, Chile, Bolivia, Ecuador,Peru, Venezuela, Colombia, Panama,Dom<strong>in</strong>ican Republic, Mexico, Puerto Rico.The labour market <strong>in</strong> the region has adiverse legal environment. In Colombia,for example, comprehensive temporarywork legislation is <strong>in</strong> place, creat<strong>in</strong>g astable market for Clients and Associates.Here, temporary staff<strong>in</strong>g has thrived and4.6% of the Columbian work<strong>in</strong>g populationis engaged <strong>in</strong> temporary work. However,Chile, Mexico and Bolivia have no temporarywork legislation yet.Ask Me is the on-l<strong>in</strong>e Adecco Candidatedatabase that all the branches <strong>in</strong> eachLat<strong>in</strong> American country share. Launchedat the end of 2000, branches use Ask Me toshare <strong>in</strong>formation about Candidates, andadvertis<strong>in</strong>g costs have been significantlyreduced.In 2001, Adecco Club was launched, giv<strong>in</strong>gClients an on-l<strong>in</strong>e human resourcesmanagement and consult<strong>in</strong>g program.When Clients buy Adecco services on-l<strong>in</strong>e,they w<strong>in</strong> po<strong>in</strong>ts (miles) that <strong>in</strong> the futurethey can change for additional Adeccoservices.Adecco Bolivia and EntelAdecco Bolivia opened its doors <strong>in</strong>October 2000. Entel, the lead<strong>in</strong>gtelecommunications company <strong>in</strong> Boliviais a key Client. Adecco manages its payrollfor 1,000 employees us<strong>in</strong>g POTRO software.Accord<strong>in</strong>g to Entel Human ResourcesDirector, Giac<strong>in</strong>to Maddalena:“Adecco’s solution has delivered greater efficiency <strong>in</strong> the payrollmanagement - with fewer problems and happier employees,enabl<strong>in</strong>g us to focus our <strong>in</strong>ternal effort on activities where wecan really add value and build our bus<strong>in</strong>ess further.”Adecco also supplies permanent placement,temporary work and performance evaluationservices to Entel.Adecco Argent<strong>in</strong>a andTelefónica de Argent<strong>in</strong>aAdecco Argent<strong>in</strong>a has worked withTelefónica – one of the stars <strong>in</strong> the nationaleconomy – s<strong>in</strong>ce 1999. After thetelecommunications deregulation law waspassed, Telefónica could offer their servicesover all 24 states <strong>in</strong> Argent<strong>in</strong>a and needed apartner with parallel national reach.Adecco created a special division‘Commercial Target’ to recruit and reta<strong>in</strong>Key Account Executives and alsoTelemarket<strong>in</strong>g personnel for Telefónica’scall centres. Adecco also providesAssessment Centre, permanent placementand temporary work services to Telefónica.31