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Making people successful in a changing world - Annual Report 2012

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The Global Opportunity:the global labour marketThere are few, if any, other <strong>in</strong>dustries <strong>in</strong> the<strong>world</strong> which offer comparable strategicgrowth potential to that which Adecco leads:The global <strong>world</strong> of work!Every day, billions of <strong>people</strong> ‘work’.Literally, billions of <strong>people</strong> ‘produce’.Literally, billions of <strong>people</strong> are ‘employed’.And, today, more and more <strong>people</strong> want towork on their own terms and on a ‘flexible’basis.Already the global Human ResourcesSolutions <strong>in</strong>dustry encompass<strong>in</strong>gassessment, search and placement –<strong>in</strong>clud<strong>in</strong>g temporary staff<strong>in</strong>g – generates <strong>in</strong>excess of an estimated $400 billion revenuesper annum. Yet such revenues are soonlikely to be dwarfed.There are several key dynamics observabletoday <strong>in</strong>dicat<strong>in</strong>g that the ‘<strong>world</strong> of work’ isfundamentally and irreversibly chang<strong>in</strong>g:Lifestyle trends. Corporate harmonisation.Deregulation.At Adecco, we see the effects of suchdynamics lead<strong>in</strong>g to a fundamental‘Redef<strong>in</strong>ition of Work’.As the global market-leader, one of Adecco’skey goals is to play a major role <strong>in</strong>accelerat<strong>in</strong>g that redef<strong>in</strong>ition, positivelyand constructively, and help<strong>in</strong>g to reshapethe global labour market productively forboth <strong>people</strong> and companies.Lifestyle trendsOur mission at Adecco centres on deliver<strong>in</strong>gproductivity improvements to our Clientsby partner<strong>in</strong>g with <strong>in</strong>dividual TemporaryAssociates to help them be truly <strong>successful</strong><strong>in</strong> today’s chang<strong>in</strong>g <strong>world</strong> of work.But today, more than <strong>in</strong> any other era ofhuman evolution, millions of talented<strong>people</strong>, young and old, are themselves‘Redef<strong>in</strong><strong>in</strong>g Work’ <strong>in</strong> very personal wayson a daily basis.For <strong>in</strong>creas<strong>in</strong>g numbers of skilled <strong>people</strong>,‘<strong>in</strong>dustrial-age’ models of the relationshipbetween employer and employee are nowoutdated, outmoded and simply ‘out ofstep’ with their own work, career andlifestyle aspirations.People are becom<strong>in</strong>g true ‘entrepreneurs’<strong>in</strong> terms of their work<strong>in</strong>g practices andlifestyle preferences.Across the globe, millions of <strong>people</strong> wantflexible work. Thousands of corporationswant flexible human resources. The result?A growth opportunity worth billions.8

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