The Global Opportunity:the global labour marketThere are few, if any, other <strong>in</strong>dustries <strong>in</strong> the<strong>world</strong> which offer comparable strategicgrowth potential to that which Adecco leads:The global <strong>world</strong> of work!Every day, billions of <strong>people</strong> ‘work’.Literally, billions of <strong>people</strong> ‘produce’.Literally, billions of <strong>people</strong> are ‘employed’.And, today, more and more <strong>people</strong> want towork on their own terms and on a ‘flexible’basis.Already the global Human ResourcesSolutions <strong>in</strong>dustry encompass<strong>in</strong>gassessment, search and placement –<strong>in</strong>clud<strong>in</strong>g temporary staff<strong>in</strong>g – generates <strong>in</strong>excess of an estimated $400 billion revenuesper annum. Yet such revenues are soonlikely to be dwarfed.There are several key dynamics observabletoday <strong>in</strong>dicat<strong>in</strong>g that the ‘<strong>world</strong> of work’ isfundamentally and irreversibly chang<strong>in</strong>g:Lifestyle trends. Corporate harmonisation.Deregulation.At Adecco, we see the effects of suchdynamics lead<strong>in</strong>g to a fundamental‘Redef<strong>in</strong>ition of Work’.As the global market-leader, one of Adecco’skey goals is to play a major role <strong>in</strong>accelerat<strong>in</strong>g that redef<strong>in</strong>ition, positivelyand constructively, and help<strong>in</strong>g to reshapethe global labour market productively forboth <strong>people</strong> and companies.Lifestyle trendsOur mission at Adecco centres on deliver<strong>in</strong>gproductivity improvements to our Clientsby partner<strong>in</strong>g with <strong>in</strong>dividual TemporaryAssociates to help them be truly <strong>successful</strong><strong>in</strong> today’s chang<strong>in</strong>g <strong>world</strong> of work.But today, more than <strong>in</strong> any other era ofhuman evolution, millions of talented<strong>people</strong>, young and old, are themselves‘Redef<strong>in</strong><strong>in</strong>g Work’ <strong>in</strong> very personal wayson a daily basis.For <strong>in</strong>creas<strong>in</strong>g numbers of skilled <strong>people</strong>,‘<strong>in</strong>dustrial-age’ models of the relationshipbetween employer and employee are nowoutdated, outmoded and simply ‘out ofstep’ with their own work, career andlifestyle aspirations.People are becom<strong>in</strong>g true ‘entrepreneurs’<strong>in</strong> terms of their work<strong>in</strong>g practices andlifestyle preferences.Across the globe, millions of <strong>people</strong> wantflexible work. Thousands of corporationswant flexible human resources. The result?A growth opportunity worth billions.8
For all those <strong>people</strong> seek<strong>in</strong>g to f<strong>in</strong>d thework / life balance right for them Adecco’srole is to help them each fulfil their<strong>in</strong>dividual potential <strong>in</strong> ways most consistentwith their own goals.Corporate harmonisationDaily, more and more major <strong>in</strong>ternationaland ‘global’ companies are embrac<strong>in</strong>g the‘just <strong>in</strong> skills, just <strong>in</strong> time’ Human ResourcesSolutions model to enhance productivityand ga<strong>in</strong> competitive advantage.By <strong>in</strong>tegrat<strong>in</strong>g real ‘flexibility’ <strong>in</strong>to theirworkforce and human resources strategiesthey are look<strong>in</strong>g to respond, moreproductively and more cost-effectively, tothe chang<strong>in</strong>g dynamics of their own<strong>in</strong>dustries at local, regional and global levels.Client Companies are look<strong>in</strong>g to harmoniseproven ‘best demonstrated practices’ <strong>in</strong> theHuman Resources Solutions arena, acrossgeographies and across job functions,wherever they operate.Operat<strong>in</strong>g <strong>in</strong> some 58 countries <strong>world</strong>wide,Adecco is ideally positioned to deliver to itsClients a standard of ‘service excellence’comb<strong>in</strong><strong>in</strong>g Global quality standardsapplied at the Local market level, whereverneeded. This makes the Adecco Group theideal source for a broad range of HumanResources services for today’s lead<strong>in</strong>ghuman resources management professionals.DeregulationAs the trend amongst both Client Companiesand <strong>in</strong>dividuals to embrace the benefits of‘workforce flexibility’ accelerates,Governments too must become more<strong>in</strong>volved <strong>in</strong> the task of ‘Redef<strong>in</strong><strong>in</strong>g Work’.Old regulations, relics of an <strong>in</strong>dustrial era,<strong>in</strong>consistent with the realities of today’sglobal market place, serve neither the<strong>in</strong>terests of the State, of the <strong>in</strong>dividual,of companies or unions nor, <strong>in</strong>deed, ofsociety at large.Workforce Regulations should be designedto empower <strong>people</strong>, not to restrict andfrustrate their legitimate work-relatedaspirations. Neither should they provideartificial protection for obsolete work<strong>in</strong>gpractices.Thus, Adecco is actively engaged <strong>in</strong>discussions with governments, legislatorsand unions to provoke and to supportregulatory change designed to allow allparties to benefit from the easier adoptionof ‘flexible workforce practices’.This has already led, <strong>in</strong> Germany, to theimplementation of a pilot programme tohelp reduce youth unemployment and toprovide a skills-tra<strong>in</strong><strong>in</strong>g and developmentprogramme for those who would otherwise,through no fault of their own, be a netliability rather than a net asset to thenational economy.At the other end of the demographic scalewe are explor<strong>in</strong>g with governments howbetter to accommodate and to satisfy theaspirations of older, highly experienced,members of the community who often wishto return to work but who are, currently,economically penalised for do<strong>in</strong>g so byoutdated labour, pension or tax regulations.An organizational strategy for growthAdecco is committed to deliver<strong>in</strong>g the mostcomprehensive, relevant, range of HumanResources Solutions for both Clients andtemporary Associates alike, wherever weoperate <strong>in</strong> the <strong>world</strong>.There was a time <strong>in</strong> the not too distant pastwhen the idea of ‘flexible’ or ‘temporary’work<strong>in</strong>g equated to the idea of replac<strong>in</strong>g‘absentee’ workers.Today, that idea couldn’t be further fromreality.Of course ‘absentee workers’ still needreplac<strong>in</strong>g. But, today’s human resourcesmanagement professionals demand a muchwider range of ‘flexible workforce’ solutionsacross every functional area and every cornerof their organizations.Accord<strong>in</strong>gly, we have ref<strong>in</strong>ed ourorganizational structure and rationalisedour Brand portfolio to ensure we canfully satisfy the demands of today’s andtomorrow’s market place. Provid<strong>in</strong>g thebroad range of Human Resources Solutionswhich Clients now demand.We will now be strongly represented <strong>in</strong> eachof the most important sectors of the totalmarket place:Ma<strong>in</strong>stream Staff<strong>in</strong>g; Managed Services;Professional Staff<strong>in</strong>g; Career Services,e-Recruit<strong>in</strong>g and other Human Resourcesservices.As we look confidently to the future, aswe embrace our own responsibilities <strong>in</strong>help<strong>in</strong>g ‘Redef<strong>in</strong>e Work’, let us close bythank<strong>in</strong>g all of our Clients, temporaryAssociates, Shareholders and all of theColleagues <strong>in</strong> Adecco, for their cont<strong>in</strong>uedloyalty and support.Klaus J. JacobsChairmanPhilippe Foriel-DestezetVice ChairmanChairmen’s Statement9