Drivers <strong>in</strong> CareerDevelopmentIndividuals are tak<strong>in</strong>g charge of manag<strong>in</strong>gtheir work/life balance as never before –jobs for life and traditional one-companycareer paths are <strong>in</strong>creas<strong>in</strong>gly outmoded.Adecco’s role goes beyond offer<strong>in</strong>g aone-stop job service. Throughout the <strong>world</strong>,Adecco offers <strong>in</strong>novative, personalisedsupport programmes so that Associatesdevelop their skills and enhance theiremployability – enabl<strong>in</strong>g them to ‘takecharge’ of their career <strong>in</strong> times of change; <strong>in</strong>turn, this builds Adecco's reputation as asupplier of choice. Adecco also supports thedevelopment of diversity <strong>in</strong> the workplaceand assists ‘outsiders’ enter<strong>in</strong>g theworkforce through the Adecco Foundation.Adecco offers itsAssociates personalisedsupport and tra<strong>in</strong><strong>in</strong>gprogrammes. Develop<strong>in</strong>gskills <strong>in</strong>to careers.USARenaissance programme supportsmature workersIn 2001, Adecco North America rolled outthe Renaissance programme, focused on<strong>in</strong>form<strong>in</strong>g mature workers about theadvantages of flexible work as an alternativeto retirement. Vacation pay, prescriptioncoverage, medical benefits and tra<strong>in</strong><strong>in</strong>gbr<strong>in</strong>g to life the Renaissance promise that‘Work<strong>in</strong>g with Adecco has its benefits’. Asa result, a grow<strong>in</strong>g cont<strong>in</strong>gent of retireesreturn to the workforce on a part-time orflexible schedule to cont<strong>in</strong>ue their activelifestyle.Follow<strong>in</strong>g a <strong>successful</strong> career as Directorof F<strong>in</strong>ancial Aid for the Berklee College ofMusic <strong>in</strong> Boston and 30 years <strong>in</strong> theArmy Reserves, Joseph Ferrari knew that itwould be difficult to adjust to a sedentaryretirement. Ferrari’s work as an account<strong>in</strong>gclerk at a major defence and technologycompany, General Dynamics, earned himone of Adecco North America’s covetedawards as a 2001 Staff<strong>in</strong>g Employee of theYear. Ferrari said:“In more than one way, Adecco has given me an opportunity towrite another fulfill<strong>in</strong>g chapter <strong>in</strong> my life. I work part-time,which keeps me active <strong>in</strong> the bus<strong>in</strong>ess <strong>world</strong>, and the hours areflexible, so I can serve as the substitute organist at my church,play<strong>in</strong>g at occasional weekday services. For <strong>people</strong> who justaren’t ready to retire completely, or who can’t afford to, thetemporary lifestyle is a great solution.”Adecco tra<strong>in</strong><strong>in</strong>g centres for Associates arewell established <strong>in</strong> the USA and follow<strong>in</strong>gthe tragic events of 11 September, theywere rapidly established <strong>in</strong> Manhattan.This enabled displaced workers to receivefree tra<strong>in</strong><strong>in</strong>g, career counsell<strong>in</strong>g and jobplacement, whether or not they wereregistered with Adecco. One Manhattancentre offers <strong>in</strong>structor-led courses such as<strong>in</strong>troduction to computers and lessons <strong>in</strong>Microsoft Excel, Word, Outlook andPowerPo<strong>in</strong>t. Another centre providescomputer-based self-paced tra<strong>in</strong><strong>in</strong>g <strong>in</strong>typ<strong>in</strong>g, data entry and basic officeprocedures.UKExpand<strong>in</strong>g development programmesIn July 2001, Adecco launched its careermanagement programme that <strong>in</strong>cludes acomb<strong>in</strong>ation of carefully selected anddeveloped career assessment and tra<strong>in</strong><strong>in</strong>gservices, all offered at highly discountedprices by the UK’s foremost providers.Pathway <strong>in</strong>cludes:Xpert - Adecco's own career evaluation toolChange Learn<strong>in</strong>g - Occupational tra<strong>in</strong><strong>in</strong>g,available <strong>in</strong> a classroom sett<strong>in</strong>g atAdecco UK Learn<strong>in</strong>g CentresLearndirect futures - Occupationalevaluation available on-l<strong>in</strong>ePitman Tra<strong>in</strong><strong>in</strong>g - Assessment and skillstra<strong>in</strong><strong>in</strong>g from basic office to advanced IT,available <strong>in</strong> an Adecco Learn<strong>in</strong>g Centre,workplace or on-l<strong>in</strong>eSkillsoft - General workplace andmanagement skills, available on-l<strong>in</strong>ei.Learn.to - Soft bus<strong>in</strong>ess and IT skills,available on-l<strong>in</strong>e“Pathway looks at what employees do now and howreadily their talents can be transferred, perhaps with a littleencouragement or tra<strong>in</strong><strong>in</strong>g, <strong>in</strong>to a more reward<strong>in</strong>g positionwith better job prospects,”says Fiona Walsh, Adecco’s CorporateTra<strong>in</strong><strong>in</strong>g Director. Pathway is todayavailable to the 100,000 <strong>people</strong> registeredwith Adecco <strong>in</strong> the UK.28One of the 6,000Christ<strong>in</strong>e Brooks and her five Colleagues opened their new branch atCanary Wharf, London, <strong>in</strong> June 2000. S<strong>in</strong>ce then they have registeredmore than 150 Associates work<strong>in</strong>g with prestige Clients such asChevron Texaco, Edward Jones and the F<strong>in</strong>ancial Services Authority.
Adecco Learn<strong>in</strong>g CentresAdecco UK opened further Learn<strong>in</strong>g Centres<strong>in</strong> Manchester, Liverpool, Sunderland andSouthend, to add to those already established<strong>in</strong> Rotherham, Leeds and Glasgow. AdeccoUK launched the Learn<strong>in</strong>g Centre concept<strong>in</strong> 2000 and a record number of Associatesbenefited from skills tra<strong>in</strong><strong>in</strong>g <strong>in</strong> 2001.Sisters, Sally (aged 26) and Sue (aged 22),were <strong>in</strong> the first group to undertake thetra<strong>in</strong><strong>in</strong>g course <strong>in</strong> Glasgow. They hadboth just been made redundant fromJames Gowan Bookb<strong>in</strong>ders when it closeddown. Sally had worked there for 10 yearsand Sue for 5 years – both hav<strong>in</strong>g gonethere straight from school. The womenheard about the course through Branchadvertis<strong>in</strong>g and worked hard to completethe course, as it was all very new to them.One week after completion, both sisterswere employed at an International Bank asData Entry Agents on temporary contracts.GermanyGo<strong>in</strong>g mobile to reach out to AssociatesIn Germany, the Adecco Mobile Shopdelivers job <strong>in</strong>formation and free skillstest<strong>in</strong>g directly to prospective Candidates.In 2001, the bus travelled to 80 citiestransport<strong>in</strong>g advanced technology thatenables prospective Candidates to accessjob opportunities throughout the country.Visitors are also <strong>in</strong>vited to take free skillstests that help them determ<strong>in</strong>e which skillsand software they have mastered, such asMS-Office programs. Also, they can takeAdecco's unique Xpert Test. The resultshelp them understand their personalstrengths and preferences. This assessmenttool can direct <strong>people</strong> to employmentopportunities that are a better ‘fit’ and aremore fulfill<strong>in</strong>g.SwitzerlandSupport<strong>in</strong>g Associate safetyIn 2001, Adecco became the first staff<strong>in</strong>gcompany <strong>in</strong> Switzerland to launch an<strong>in</strong>dustrial <strong>in</strong>juries prevention programme.In a jo<strong>in</strong>t <strong>in</strong>itiative with the SwissAssociation of Roof and Wall Constructors,Adecco Associates are <strong>in</strong>vited to attend afree half-day sem<strong>in</strong>ar on accidentprevention, address<strong>in</strong>g a key issue <strong>in</strong> theSwiss <strong>in</strong>dustry <strong>in</strong> which an <strong>in</strong>jury occursevery m<strong>in</strong>ute.Adecco action on diversityIn 2001, Adecco <strong>in</strong>troduced a global‘Diversity Action Plan’ for AdeccoColleagues and Clients. First and foremost,the programme aimed to show how bestpractice recruitment methods focusedpurely upon Candidate competencies,disregard<strong>in</strong>g racial or ethnic orig<strong>in</strong>s orgender and, <strong>in</strong> fact, resulted <strong>in</strong> <strong>in</strong>creases <strong>in</strong>the size and quality of the Candidate pool.In addition, the programme helped Clientsto anticipate employment trends and tocomply with the relevant legislation.In France for example, the programmeencompassed a series of conferences <strong>in</strong>all major cities <strong>in</strong>clud<strong>in</strong>g Paris, Lyon,Strasbourg, Lille, Toulouse and Bordeaux,start<strong>in</strong>g <strong>in</strong> June 2001. These conferenceswere organized <strong>in</strong> partnership with theFonds d’Action et de Soutien pourl’Intégration et la Lutte contre lesDiscrim<strong>in</strong>ations (FASILD) – a body thatreports to the French M<strong>in</strong>istry of Labour –and covered all aspects of the upcom<strong>in</strong>gsocial laws. Thousands of HumanResources and General Managers from adiverse range of companies have attendedthese conferences.Nourred<strong>in</strong>e Boubaker, Directeur EmploiFormation of the FASILD, said:“This is a really <strong>successful</strong> and exemplary partnership to fighteffectively aga<strong>in</strong>st discrim<strong>in</strong>ations at work <strong>in</strong> France.”In the USA, encourag<strong>in</strong>g diversity is an<strong>in</strong>tegral part of Adecco’s everydayoperations, and there were manyprom<strong>in</strong>ent examples of success <strong>in</strong> 2001:In New York City, Adecco comb<strong>in</strong>ed forceswith Wildcat Services, a federal, state andcity-funded welfare-to-work organization,to place graduates of Wildcat’s job read<strong>in</strong>esstra<strong>in</strong><strong>in</strong>g. In 2001 alone, Adecco placedmore than 300 Wildcat Clients <strong>in</strong> reward<strong>in</strong>gpositions.Also, Adecco was awarded theSupplier Diversity/Mentor Program byGeorgia Power. Through this programmeAdecco mentors and tra<strong>in</strong>s m<strong>in</strong>ority-ownedstaff<strong>in</strong>g companies, help<strong>in</strong>g them grow theirbus<strong>in</strong>ess. As Georgia Power put it <strong>in</strong> theiremployee newsletter, “Adecco has takenGeorgia Power’s slogan – ‘A Citizen WhereverWe Serve’ – to heart” <strong>in</strong> spearhead<strong>in</strong>g theSupplier Diversity/ Mentor Program.Adecco Colleague, John Kelly, is on theadvisory board of the MassachusettsRehabilitation Commission (MRC).As part of his association with thisorganization, Boston-area Adecco offices<strong>in</strong>terview and place <strong>people</strong> with disabilitieswho are referred to them by the MRC. InNovember 2001, John Kelly received theMRC Partnership Award, cit<strong>in</strong>g his‘outstand<strong>in</strong>g leadership and dedicationresult<strong>in</strong>g <strong>in</strong> <strong>in</strong>creased employmentopportunities for <strong>people</strong> with disabilities’.FoundationThe European Adecco Foundation’sobjective is to help <strong>people</strong> at risk of be<strong>in</strong>gsocially marg<strong>in</strong>alized fit <strong>in</strong>to the labourmarket. Accord<strong>in</strong>g to the EU this group<strong>in</strong>cludes <strong>people</strong> over 45 years of age, thedisabled and also women who wish to reenterthe workforce after rais<strong>in</strong>g children.The Adecco Foundation achieves itsobjectives through a range of direct and<strong>in</strong>direct means. Direct support activities<strong>in</strong>clude career evaluation services and thesett<strong>in</strong>g-up of framework agreements withcompanies to develop their own socialresponsibility plans.For example, <strong>in</strong> 2001, the Italian AdeccoFoundation helped 250 disabled <strong>people</strong>and over 70 former athletes enter thelabour market, while the Spanish AdeccoFoundation helped over 120 athletes andover 400 disabled <strong>people</strong> re-enter theworkforce. The athlete support programmesare based upon agreements made withCONI (Italian Olympic Committee) andCOE (Spanish Olympic Committee) andNational Professional Sports Federations<strong>in</strong> these markets. In this 9-month‘outplacement’ programme, an Adeccoconsultant analyses the potential andthe aptitude of the athletes, developstheir <strong>in</strong>terview and work skills and seeksemployment opportunities for them throughthe Adecco branch network.In addition, the Adecco Foundationconducts research and organizesconferences to foster awareness and debatepolicy change on key labour market issues.In 2001, such activities <strong>in</strong>cludedtwo conferences, one <strong>in</strong> Milan on socialresponsibility and the other <strong>in</strong> Berl<strong>in</strong> onthe subject of collective work agreements.29