Read more about marketing plans. - Walsworth Yearbooks

create awareness of the yearbookStudents not on the yearbook staff rarely give the yearbook a thought.That is why creating awareness about the yearbook is just as important ascreating the book.To increase awareness of your yearbook and make it a “must-have” item,you need to get people excited about it. Create excitement by makingthem feel a part of it, such as including their photo, letting them providephotos and opinions, or even getting updates about its production. Themore they feel included, the more likely they are to buy.There are as many ways to create awareness about the yearbook as thereare students on staff. Consider these methods.• Make sure people know the yearbook staff is at work. Have the staffwear staff T-shirts when they are working, especially the photographersand reporters on assignment.• Promote samples of the yearbook, in the morning video announcements,on the wall outside the classroom or in a display case in the front hall.• Let people know they are in it. As you create your index list and addpeople to the book, send them a card in homeroom telling them theyare in and on what page.• Create a Facebook Fan Page to show people the book, explain how it isput together and discuss pricing and distribution. Update it once a week,at least. More on online social media is in the next section.• Use Email Marketing or the school’s automated phone system to highlightupcoming events, and how the yearbook is covering the event, with areminder to buy a yearbook.• Use the school’s automated phone system to inform parents that booksare on sale, the price and where to buy.• Create videos to sell the yearbook and ads, and to advertise for nextyear’s staff. Work with your school’s video class to get fun videos createdthat play off well-known commercials or build the value of the yearbook.Don’t be afraid to look silly – those are the best videos! Ask if you canadd videos to your school’s website. Post them to your Facebook FanPage. Post them to YouTube. Get them included in the morning videoannouncements, or just use the audio for non-video PA announcements.Encourage staffers and other students to share these videos with everyonethey know.• Use Community Upload to allow students and parents the opportunityto upload photos for possible inclusion in the yearbook. CommunityUpload also is explained later in this workbook.Think of other ways to involve people who are not on the staff. If you areselling yearbooks in the cafeteria at lunch, have the cafeteria staff wear8