Read more about marketing plans. - Walsworth Yearbooks

Classic MarketingYou may have a small staff, a small marketing budget, or a large staff with littletime to devote to marketing. Whatever the reason, Walsworth’s Classic Marketingprovides items you can use in an instant and Do-it-yourself templates you canuse. Available items include:• Nine large posters• Four water cooler posters• Two sales table posters• Two options posters• One book sales progress poster• Resource Disk 2 in The Process Kit, which contains the Do-it-yourself templatesfor letters, brochures, directional posters, emails and locker stuffers, plus allcallscripts and more. Just add your school information, print and use.Here are ways to use these items:• Intrigue buyers by hanging the posters around the school about two weeksbefore your yearbook sale. Every few days, fill in a little more informationtelling students where and when to buy and how much the yearbook will cost.• Use the brochures and locker stuffers to also spread the word.• Even if you tell students about the sale, you need to tell their parents – thepeople with the money. Mail them letters about yearbook and ad sales.• Or, include the letters with other outgoing school mailings to alert parents toyearbook sales, especially mailings early in the fall. Add messaging to reportcards, school newsletters, as footers in school emails, parent review/signaturepages. Does your school work with an online grading site like Blackboard orPowerSchool? Ask about including yearbook-specific messaging on their site.• Send businesses a letter about buying ads before you visit them.• Keep staff motivated with the book sales progression posters. Friendlycompetition among staff members will boost your yearbook sales campaign.o Take the student body and divide it by the number of yearbook staffers. Giveeach staffer a set number of students they need to contact. Let staffers getcreative with their methods – notes, emails, phone calls, locker signs – toget their students to purchase a book. Offer prizes to the winning staffers.o Variation: Give each staffer a specific homeroom (or multiple homerooms).The staffer will be responsible for getting these students to purchase. Offerprizes to the winning homerooms, like a donut party or a pizza party.These items are on Resource Disk 2 in the Marketing folder, or can be orderedwith the order form in the Marketing folder in The Process Kit.16