Read more about marketing plans. - Walsworth Yearbooks

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• Vanity URLs are available to use on posters, fliers, PA announcements or whereveryou advertise your sale. You can choose to advertise yearbookforever.com,where buyers can go and enter your school name and state, or use a schoolspecificURL so purchasers can access your online School Store directly. Yourschool’s vanity URL will be emailed to the adviser after you enroll in the OnlineSales program.• In addition to providing awareness, your Facebook Fan Page can help you sellbooks. Make sure you include purchase information and a link to your OnlineSales if applicable.WE NEED AN ONLINE SALES PLAN:14
There are two types of direct marketing to parents and students: CustomizedMarketing and Classic Marketing. Both have resources and tools that fit withinyour budget.Customized MarketingCustomized Marketing provides yearbook staffs with personalized, professionallydesigned marketing items without you doing all the work.You select the marketing pieces you want: posters, fliers with order forms,postcards, bookmarks, stickers or gift certificates. Tell us your school colors andsubmit your mascot, school images and the message with your sales locationsand pricing information, as indicated on the order form. Have a different piece inmind? We are happy to create additional marketing pieces as well.To order, use the online Customized Marketing form atwalsworthyearbooks.com/marketing-help oremail schoolmarketing@walsworth.com.• Customized marketing also includes Email Marketing and fliers to advertiseCommunity Upload and ClassScene, if you use those services.• Create a yearbook coverage contact process: students and parents receive apersonal contact from a staff member when they are covered in a spread. Thiscontact could be an email telling them they are in the yearbook and include alink to the School Store to purchase their book.WHAT CUSTOMIZED MARKETING MATERIALS WE WANT TO USEAND HOW AND WHEN TO USE THEM:walsworthyearbooks.com15
Page 2 and 3: IntroductionChances are, if you hav
Page 4 and 5: table of contentsAction plan cheat
Page 7 and 8: ecruiting a marketing teamThis grou
Page 9 and 10: WHAT OUR GOALS WILL BE:Once your go
Page 11 and 12: yearbook T-shirts, or offer the fir
Page 13 and 14: Community UploadUsing Community Upl
Page 15: Email MarketingWith Email Marketing
Page 19 and 20: WHAT CLASSIC MARKETING MATERIALS WE
Page 21 and 22: • Make sure you have drop-off poi
Page 23 and 24: Buyer and non-buyer follow-upDeterm
Page 25 and 26: advertising marketing and sales pla
Page 27 and 28: • Vanity URLs are available to us
Page 29 and 30: • If this is a renewal, be sure t
Page 31 and 32: HOW WE WILL COLLECT MONEY AND KEEP
Page 33 and 34: Sample Ad Sales Emailwalsworthyearb

Read more about marketing plans. - Walsworth Yearbooks

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