Read more about marketing plans. - Walsworth Yearbooks

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We realize you may not have access to websites such as Facebook andTwitter from school. Consider setting up and monitoring Facebook andTwitter after school. Since you and your friends spend time at thesesites, we know the extra time and effort will be worth it.Unlike Groups, Fan Pages require little management but let youryearbook team share special offers, ordering deadlines, fun facts andphotos under consideration for the yearbook. Fan pages even allow youto gather feedback and opinions from members of your school throughpolls, games and other free interactive applications.To begin setting up your yearbook staff’s new Fan Page, log on toFacebook.com and then click on Ads and Pages in the bottom leftcorner of your browser window.Decide on a short Fan Page name that is easy to remember and find,such as:• School initials and yearbook name (CHS Reflector Yearbook)• School nickname and yearbook name (Center High Reflector Yearbook)• School initials, mascot and “yearbook” (CHS Trojans Yearbook)• Avoid using the year in your Fan Page name so the name can beused year after year.Do a drive for fans within the school. Offer the first 50 fans on your pagea guarantee of x number of photos in the yearbook, the next 50 fansa free yearbook option or a lower number of guaranteed photos in theyearbook, or other options.Put yearbook-related links on the Info tab on your Fan Page to connectyour fans directly to other information or sites they might find helpful, suchas:• Yearbook-related information about ordering, deadlines or pricing onyour school website.• If your school is enrolled in Online Sales, link to yearbookforever.com so fanscan purchase right then.• Create photo albums to share by grade or activity.• Add a link to Community Upload if you have a School Gallery forsharing photos.• Seek story ideas or information for stories you are working on. Try a survey.To read the entire ebook, go to the Walsworth’s Facebook Fan Pageat facebook.com/yearbooks and click on the link that says Click hereto download a copy of our ebook. To become a fan of Walsworth onFacebook, go to facebook.com/yearbooks.10
Community UploadUsing Community Upload by Walsworth, parents and students not on theyearbook staff can share photos of school events for possible inclusion inthe yearbook. More images mean more chances of great images and morestory angles to choose from. This helps you make sure all student eventsare covered and lets others feel a sense of ownership in the yearbook. Whena sense of belonging exists, the stage is set for possible increased sales.Community Upload lets you easily collect, organize and store all of yourimages in one place, and easily transfer them to your Online Design accountor download them for use with desktop applications such as InDesign.All Walsworth customers have an account for ClassScene, whereCommunity Upload is located. For new customers, once your adviserhas entered your school and contact information in Members Only, yourClassScene account and Community Upload will be activated.Your school websiteAdd a banner to your school’s website directing your school community to buy theyearbook. Also, add information to the school’s Parent portal and online grading sites.These are web pages for parents on schools’ websites, and they go by different namesdepending on which company your school uses.If you are using Walsworth’s Online Sales program, be sure to use the HTML bannercodes sent to your adviser. Work with your school’s webmaster to get the bannerposted. When customers click on your banner, they will go directly to your school’syearbook order site on yearbookforever.com.WHAT TOOLS WE WILL USE FOR AN AWARENESS CAMPAIGN AND WHOWILL HELP RUN IT:Now, review the marketing ideas and plans to help sell your yearbook. You may needjust one, or you many need to come up with the right combination for your school.walsworthyearbooks.com11
Page 2 and 3: IntroductionChances are, if you hav
Page 4 and 5: table of contentsAction plan cheat
Page 7 and 8: ecruiting a marketing teamThis grou
Page 9 and 10: WHAT OUR GOALS WILL BE:Once your go
Page 11: yearbook T-shirts, or offer the fir
Page 15 and 16: Email MarketingWith Email Marketing
Page 17 and 18: There are two types of direct marke
Page 19 and 20: WHAT CLASSIC MARKETING MATERIALS WE
Page 21 and 22: • Make sure you have drop-off poi
Page 23 and 24: Buyer and non-buyer follow-upDeterm
Page 25 and 26: advertising marketing and sales pla
Page 27 and 28: • Vanity URLs are available to us
Page 29 and 30: • If this is a renewal, be sure t
Page 31 and 32: HOW WE WILL COLLECT MONEY AND KEEP
Page 33 and 34: Sample Ad Sales Emailwalsworthyearb

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