Read more about marketing plans. - Walsworth Yearbooks

• Dance Corps performances• Plays• Talent show• Graduation ceremony — Sell extra books or pre-sell for next year.Also, use kiosks outside of school:• Contact businesses to sell yearbooks in front, such as grocery stores.• Contact radio stations to arrange remotes. Combine with an eventat a local business for maximum impact. Encourage radio stationsto give out small prizes.• Contact your town’s Chamber of Commerce to sell yearbooks atcommunity festivals.•Contact organizers of memorial events such as a 5K Run/Walk ormarathons. Focus on events that are a memorial to a student, andgive $1.00 from each yearbook purchase to that event.• Contact organizers of local parades. And, ask if you can enter ayearbook float in the homecoming parade to raise awareness of theyearbook.Get details about preparation and taking orders at a kiosk from themanual, Yearbook Sales Using Kiosks, found atwalsworthyearbooks.com/marketing-help.Sales tables at schoolTarget student buyers in your school with Order Days. Consider four,two-week Order Day selling periods: a Kickoff Campaign, Late FallCampaign, Winter Sales Campaign and Last Call Campaign. Set up asales table with or without Online Sales.• Begin a marketing campaign several days before the actual order dayand remind students daily of the upcoming sale. Tell students andparents how, when and where the sales event will happen.• Clearly communicate order dates, times, places, additional optionson sale and prices to students and parents.• Create a sense of urgency with the sale start and end dates, by raisingthe price as the year goes on, and by using messages for the last saleto tell people this is their last chance to buy yearbooks and options.For example, offer the book for $60 during registration, $65 duringthe first week of November and $75 the week before winter holidays.• Set up tables before school or during lunch. Places to considerare the cafeteria, entrance, common areas, during assemblies andoutside the yearbook room.18