Read more about marketing plans. - Walsworth Yearbooks

Job descriptions and responsibilitiesYou’ve been selected as the student marketing manager… now what? It’s goodto know what is expected of you.Job Description – Student Marketing ManagerYour role is to plan, carry out and manage a yearlong marketing campaign,and determine its success at the end. The marketing campaign should createawareness of the yearbook, build the value of the yearbook among parents,students, faculty and community businesses, and ultimately help you sell moreyearbooks than in the previous year. As the student marketing manager, you willwork with the adviser, editor and others to set budgets for marketing expendituresand track income.This list is long, huh? Don’t worry, each item may not apply to you, and they are allexplained in this workbook. Besides, think about how good this will look on yourcollege and job resumes.Job responsibilities• Work with adviser to set sales goals for books, options and ads.• With adviser, recruit student salespeople. These can be yearbookstaff members, students from the marketing or business classesor any student who wants to be part of the team.• Enter marketing program information in Marketing Help if youradviser assigns that task to you. This is how you tell Walsworthwhat marketing and sales items you want to use this year.• Develop a plan to market and sell your yearbook and ads.• Train student salespeople.• Schedule and lead a weekly marketing meeting with the adviserand yearbook staff to discuss the current status of marketing,sales, campaigns, weekly goals and upcoming tasks.• Develop marketing items, either your own or using Walsworth‘sClassic Marketing or Customized Marketing, deciding on text,images and design for printed and online items, emails andautomated phone messaging.• Schedule, promote and manage yearbook sales campaigns using servicessuch as Online Sales, kiosks and Customized Marketing.• Set up and manage a yearbook awareness campaign using social media suchas Facebook and Twitter.• Set up sales competitions between yearbook staff members or the studentbody divided by grades, homeroom classes or clubs for prizes.walsworthyearbooks.com3