Read more about marketing plans. - Walsworth Yearbooks

THIS PAGE IS YOUR CHEAT SHEET VERSION OF THE BOOK.STOP – YOU DON’T WANT TO MISS THIS!Want to make your book the must-have school item this year? Then use a combinationof these tactics to get your yearbook buzz started and your sales rockin’.We challenge you to pick at least two items from each section below, check the boxes nextto your selected items (we cheated by checking the three most important ones for you) andinclude the dates you plan to use.How we will get parents to pony up the cashYou must, must, must talk directly to parents.Section 1: No-brainersSchool registration/Back-to-school events (read more – p. 12)Home mailings – combine with other school mailings(save $$ on postage!) or send on its own. (read more – p. 15)Yearbook banner on school website (read more – p. 13)Date:__________Date:__________Date:__________Section 2: Strongly EncouragedEmails to parents (read more – p.13)Phone message to parents (read more – p.8)Date:__________Date:__________How we will get classmates fired up about yearbookSection 3: Let’s Have FunCustomized Marketing – pick at least 1 (read more – p.15)___ Posters ___ Postcards ___ Order Forms___ Fliers ___ Bookmarks ___ Stickers Date:__________Facebook Fan Page (read more – p. 9)Yearbook Videos (read more – p. 8)Our ideas:________________________________________________________________________________________________________________________________________________________________________________________________________________Date:__________Date:__________Date:__________walsworthyearbooks.com1