Read more about marketing plans. - Walsworth Yearbooks

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28HOW WE WILL TRACK NON-BUYERS, HOW WE WILL CONTACT AGAIN ANDWHAT OUR DEADLINE IS:
HOW WE WILL COLLECT MONEY AND KEEP PURCHASE RECORDS:keeping recordsIf books are sold at school, the business manager has orderforms, receipts, checks and cash to handle for yearbook andad sales. Use these tips for organization and security.• Deposit checks and cash quickly to avoid theft. In mostschools, this usually means getting the money to the schoolbookkeeper on a daily basis.• Make a record of purchases. Using order forms andreceipts, create a record of each purchaser’s name, grade,address, phone number, date, payment amount and method,information, receipt number, options purchased if applicable,and who sold the book or ad. Create your records usingrecord-keeping software.• Update the list as books and ads are sold, or if orderdays and payment days are separate, or if purchasers arepermitted to buy the book in two payments.• Keep a record of which staff members have which yearbooksales receipt books, i.e., Lisa Jones has receipts 0001-0100.• Make at least three copies of the sales receipt at the time ofpurchase. One goes to the buyer (for the book, it is proof ondistribution day that he paid for a yearbook). One is kept bythe staff member who made the sale. A third copy goes to the business manager,who uses a file card box or other method for keeping the physical copies ofthe receipts, alphabetically or by grade alphabetically. The physical records arebackup records to the electronic file to protect against theft or misplacementof receipt books and misplacement of receipts by purchasers.If you are doing Online Sales, make sure you keep track of all sales in one place.You can add all in-school sales to your Online Sales in the Manage Book and Adsection in Members Only.walsworthyearbooks.com29
Page 2 and 3: IntroductionChances are, if you hav
Page 4 and 5: table of contentsAction plan cheat
Page 7 and 8: ecruiting a marketing teamThis grou
Page 9 and 10: WHAT OUR GOALS WILL BE:Once your go
Page 11 and 12: yearbook T-shirts, or offer the fir
Page 13 and 14: Community UploadUsing Community Upl
Page 15 and 16: Email MarketingWith Email Marketing
Page 17 and 18: There are two types of direct marke
Page 19 and 20: WHAT CLASSIC MARKETING MATERIALS WE
Page 21 and 22: • Make sure you have drop-off poi
Page 23 and 24: Buyer and non-buyer follow-upDeterm
Page 25 and 26: advertising marketing and sales pla
Page 27 and 28: • Vanity URLs are available to us
Page 29: • If this is a renewal, be sure t
Page 33 and 34: Sample Ad Sales Emailwalsworthyearb

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