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A hArd-hitting - Plantin

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Heidelberg News • Profiles<br />

performance has been such that Heidelberg, with its wide variety of<br />

products and solutions, is our first port of call every time we are<br />

looking for a new press,” he says.<br />

per month.<br />

As a result, there is now a second<br />

Speedmaster XL 105 in the pressroom.<br />

230jobs<br />

This one has six inking units, a coating<br />

unit for water-based inks, Axis Control and an extended delivery.<br />

Kirkwood also operates a four-color Speedmaster SM 102 with perfecting<br />

device and CP2000 press control station. You can tell that<br />

Eddie is very proud of these presses, but he is a hard taskmaster<br />

with high quality standards. “The absolute minimum I expect is<br />

15,000 sheets an hour,” he states, stressing every single word. “Why<br />

else would I buy these superb presses? If one of our press operators<br />

feels it would be safer to operate at 12,000 sheets an hour, I tell him<br />

no. It makes no difference at all to the press whether it prints at<br />

12,000 or 15,000 sheets an hour. That’s just the mindset of the press<br />

operator. I say ‘It’s all in your head.’”<br />

12 • Issue 268 • 2009<br />

With the existing machinery – which also includes an old platen<br />

press and a cylinder press from Heidelberg for special work such as<br />

creasing, embossing, and numbering – Kirkwood produces the entire<br />

portfolio you would expect from a typical commercial print<br />

shop. This includes everything from simple flyers to brochures, annual<br />

reports, catalogs and books with flexible binding. On average,<br />

Kirkwood completes a total of around 230 jobs each month for both<br />

local and national businesses in the United States and companies in<br />

the United Kingdom. Customers include universities, insurance<br />

firms, a large auction house, companies in the food industry, museums,<br />

paper companies, international companies such as the energy<br />

and petroleum giant Exxon Mobil and world-famous brands like<br />

Tiffany and Google.<br />

Jobs are processed by 64 prepress, press, and postpress staff who<br />

work round the clock six days a week in two shifts. The remaining<br />

47 members of the 111-strong workforce are responsible for sales,<br />

marketing and administrative tasks. Bob estimates that the majority<br />

of jobs – around 200 – generate between 5,000 and 7,000 U.S. dollars<br />

(between 3,500 and 5,000 euros). The big money is earned with the<br />

Right on target – on the green<br />

and in Kirkwood’s marketing<br />

department. Sales Manager<br />

Robert Brown is a keen golfer.<br />

He currently plays off a handicap<br />

of 12.

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