A hArd-hitting - Plantin

Heidelberg News • Solutions
Best value for money
RuBENS MARquES
atrativa inDústria GráfiCa
são PaUlo, Brazil
rubens Marques worked at a print shop for 25 years before setting up his own business with two partners in 2004. there were
insufficient capital resources available to purchase new equipment, so Marques opted for two remarketed machines from
Heidelberg – a speedmaster sM 102 and a speedmaster sM 74. the entrepreneur revealed that they cost him a good
30 percent less than new presses would have. “We were familiar with Heidelberg and knew what the presses were capable of,”
he says, recalling the early days of his company in the Brazilian city of são Paulo. Marques revealed that he had received
numerous quotations from competitors. “But Heidelberg offered the best value for money,” he said. He was confident that the
Heidelberg presses would last for many more years and would also generate lower running costs than the other options on offer.
“irrespective of this, it is easy to find staff who can operate such presses,” he adds. Marques was “completely satisfied” with the
entire process – so much so that, when it came to expanding his company last year, he opted for another remarketed Heidelberg
press, this time a speedmaster CD 102.
Numerous businesses around the world deal in pre-owned ma-
chines. In the case of Heidelberg machines, however, the manufacturer
considers itself to be in a unique position. “If someone is looking
to reliably establish the condition, performance capability, and history
of a remarketed machine, who is better placed to provide this
information than Heidelberg itself?” asks Englisch. He goes on to explain
that most machines are put on the market because their previous
owners have opted for a newer, larger and more powerful model.
They are therefore only five or six years old on average and with sometimes
no more than two or three or only one careful owner – to use
a car salesman’s jargon. “Given the legendary Heidelberg quality
and the associated long service life of our products, our remarketed
machines are a particularly safe bet,” comments Englisch.
One person benefiting from this is Wayne Burlington from Pronto
Reproductions in the Canadian city of Toronto. “We were looking to
expand but didn’t necessarily want to buy a new press,” the print
32 • Issue 268 • 2009
For the
Price-
Aware
shop owner explains. The Heidelberg sales department suggested a
Speedmaster SM 74-5-P. “Exactly the model we were looking for,”
says Burlington, adding that the entire process – from the first inquiry
to commissioning – took a very reasonable three months. “Heidelberg
also took care of all the logistics arrangements. All we needed to do
was find room for the press and provide the power supply,” he recalls.
Burlington was completely satisfied with the entire process and
there were no nasty surprises after commissioning. There is only one
thing he would have done different. “I should have taken this step
much sooner,” he reflects.
Search Function on the Heidelberg Website. For years, Heidelberg
has kept a database of remarketed equipment. This currently contains
some 700 potential items of interest. A globally accessible Website
has recently been created with a selection of machines ready to be
remarketed, together with all the key details.