A hArd-hitting - Plantin
A hArd-hitting - Plantin
A hArd-hitting - Plantin
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Heidelberg News • opportunities<br />
“the internet is attacking the<br />
traditional daily newspaper<br />
at its very core – its topicality.”<br />
franco rota, vice-principal at stuttgart media university<br />
“to my mind, this means focusing<br />
more on background reports<br />
and on regional affairs, as this is<br />
precisely where our expertise lies.”<br />
ingrid thoms-hoffmann, head of the<br />
heidelberg city news desk for the newspaper rhein-neckar-zeitung<br />
44 • Issue 268 • 2009<br />
But to do this, you don’t necessarily need the print edition.<br />
I can surely find all that on the Website of your local paper.<br />
Ingrid Thoms-Hoffmann: Definitely. But you’ll only find it if<br />
you search for it. In the print edition, however, you’ll find it without<br />
searching for it. And you’ll also get the information when you<br />
actually need it. Regularly flicking through the newspaper will<br />
show, for example, that the day after tomorrow is bulky waste day.<br />
So how can newspapers or magazines be better than the<br />
Internet in your view?<br />
Karsta Holch: Ingrid has already touched on this. The Internet<br />
requires active searching in various places and is virtually limitless<br />
due to the fact that the information it contains is interlinked.<br />
In contrast, the newspaper brings together all the key information<br />
and presents it to the reader as printed knowledge each day. It<br />
distills world events to a manageable scale and can greatly help the<br />
reader in understanding complex issues.<br />
Martin Verg: Paper as a medium also has advantages over the<br />
Internet. Just think of its appearance. The experience for children<br />
and adults alike of viewing large, double-page photos means that,
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