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Heidelberg News • Profiles Their parents branched out on their own with a pre-owned press more than 30 years ago. Now it’s the two Pujol brothers, Stéphane (right) and Jean- Luc, who take care of the business. 14 • Issue 268 • 2009
Gilded Wine Labels from Bordeaux Profiles imprimerie pujol // Wine from Bordeaux is famous the world over and puts food on the plates of a great many people living in the western part of france – including the Pujol family. they specialize in wine labels and have built up a loyal customer base thanks to excellent results and customized equipment. Beneath dramatic gray storm clouds lies man-made calm and order. The Bordeaux region in southwest France is dominated by a seemingly endless expanse of vineyards stretching as far as the eye can see. In spring, the vines are still bare. Gnarled and stunted, they cower in the face of harsh winds in meager soil made up of shale, sand and clay. And yet, many of France’s finest and most expensive wines come from this region. Names such as Sauternes, Graves and St. Emilion are revered among connoisseurs. The Medoc area in the northern part of the picturesque Bordeaux region alone has 1,000 vintners. Only here are they allowed to use the word “Château” on their wines – whether or not they actually own a castle. The wine trade has made the area rich and is still intrinsically linked with the fortunes of many people living here. The Pujol family, whose small print shop generates more than 60 percent of its annual sales of 2.5 million U.S. dollars (1.8 m. euros) from wine labels, is no exception. The print shop’s customer base is made up of wine growers and merchants – some of them customers for more than 40 years. It all began on a modest scale. Jean Pujol, a printer by trade, and his wife Raymonde started up on their own in an old wooden shed with a second-hand press in 1967. They subsequently moved their small company into the family garage. Their first two customers were wine merchants from Bordeaux, and labels for fine wines soon became the small family print shop’s specialty. The Pujols had three sons and, by and by, two of them entered the family business. Jean-Luc, the second eldest, trained as a commercial artist and since 1981 he 4 15
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