A hArd-hitting - Plantin
A hArd-hitting - Plantin
A hArd-hitting - Plantin
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Franco Rota: Publishers also need to coordinate their print<br />
and online offerings more effectively in the future and take into<br />
account the respective strengths of the media. The Internet represents<br />
topicality, multimediality, and contextuality, while print<br />
media make more of a sustained impression that offers scope for<br />
longer, well-researched and well-written reporting. If you can coordinate<br />
your content so that print and online media complement<br />
each other, you too will be among the winners.<br />
Ingrid Thoms-Hoffmann: The newspaper Süddeutsche<br />
Zeitung, for example, does a great job of this. But, as a committed<br />
newspaper journalist, I also believe we really do need to adjust our<br />
focus. To my mind, this also means focusing more on background<br />
reports and of course on regional affairs, as this is precisely where<br />
our expertise lies. In addition, we need to see ourselves increasingly<br />
as a service provider that offers a spiritual home anchored in the region.<br />
Readers need us to provide them with information on key decisions<br />
that affect them directly – for example, what the latest play<br />
is like, when bulky waste will be collected or when school restarts. 4<br />
“Why should someone pay money<br />
for printed paper when almost<br />
exactly the same information is<br />
available for free online?”<br />
thorsten lorenz, head of the media education course and the audiovisual<br />
media center at the pädagogische hochschule in heidelberg<br />
“the newspaper distills world<br />
events to a manageable scale and<br />
can greatly help the reader in<br />
understanding complex issues.”<br />
opportunities<br />
karsta holch, principal of the helmholtz high school in heidelberg<br />
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