A hArd-hitting - Plantin
A hArd-hitting - Plantin
A hArd-hitting - Plantin
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Not at All Bad<br />
if you ask 10 people what quality means, you normally get 10 different answers. the only thing<br />
they agree on is that quality costs a great deal of money – especially in its absence when the<br />
complaints start to mount up. Whereas customers vote with their feet if suppliers fail to meet<br />
their requirements, hardly any are prepared to pay more if quality is better than expected.<br />
Between these two extremes, print shops have scope for maneuver that can be put to good<br />
use. so what exactly is quality? is it even possible to give a succinct answer? is quality limited<br />
to technical aspects such as register accuracy and color consistency? or is it simply what the<br />
customer expects? the quotes below may provide a few clues.<br />
“the quality of print products depends largely on the quality and characteristics of<br />
the original supplied by the customer.”<br />
print shop profile on the internet<br />
“Quality doesn’t mean that particularly high-standard or technically complex products<br />
have to be produced, simply that the products that customers order should be<br />
supplied without error.”<br />
ramón sotelo, weimar, bauhaus university, germany<br />
“some 20 to 40 percent of the costs incurred by companies without a quality planning<br />
system are generated dealing with chronic quality problems.”<br />
josef m. juran, former business consultant specializing in quality management<br />
“a lack of quality reflects a lack of integrity.”<br />
robert pirsig, american philosopher and author<br />
“a product is not quality because it is hard to make and costs a lot of money,<br />
as manufacturers typically believe. this is incompetence. Customers pay only<br />
for what is of use to them and gives them value. nothing else constitutes quality.”<br />
peter f. drucker, author and management consultant<br />
“Quality means doing it right when no-one is looking.”<br />
henry ford<br />
“Quality is free. What costs money is the unquality things – all the actions that<br />
involve not doing jobs right the first time.”<br />
philip b. crosby, founder of the zero defect approach<br />
“overall impression, level of difficulty, and technical merit of the print job, plus<br />
factors such as dot definition, ink density, register accuracy, format, grammage,<br />
screen width, stitching, and die-cutting.”<br />
sappi printer of the year evaluation criteria for award-winning work<br />
“the bottom line is that making a defective product costs more than double the<br />
amount it would have cost had it been made properly.”<br />
avedis donabedian, american scientist<br />
Spotlight<br />
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