A hArd-hitting - Plantin

Solutions
remarketed equipment // Purchasing a pre-owned
machine can be an excellent alternative to buying a
new one – especially in economically challenging
times. Heidelberg has been facilitating this business for
many years and has also launched a global information
platform on the internet.
Agreat many print shops – especially in industrialized nations
– ideally like to have the latest equipment with stateof-the-art
features. Despite this, pre-owned equipment is in
great demand, even in highly developed countries. Over the
past year, for example, equipment with a combined value of around
458 million U.S. dollars (320 m. euros) has changed hands – and that
just includes machinery from the EU. According to some estimates, the
global annual figure is as much as 2.8 billion U.S. dollars (2 b. euros)
But why should you buy a remarketed Heidelberg machine?
Cutting Costs, Expanding and Creating Reserve Capacity. “Some
printers simply can’t afford their brand-new dream press – and the
next best thing is one remarketed by Heidelberg,” explains Dr. Joachim
Englisch, Senior Vice President Remarketed Equipment at Heidelberg.
“Other companies may have sufficient starting capital for a brandnew
model straight from the factory but are thwarted by their bank’s
lending rules. Buying a remarketed machine normally offers greater
room for maneuver,” he continues, immediately adding that the
lower overall costs are far from the only argument. “By purchasing
a pre-owned machine, print shops can try out new fields of business
– such as finishing – with a limited outlay and risk,” he points out.
What’s more, a second-hand machine is a cost-effective way of providing
reserve capacity to cope with busy periods. “Whatever the
motivation, purchasing a remarketed machine from Heidelberg is
always a safe investment,” Englisch stresses. 4
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