A hArd-hitting - Plantin

Black or
White?
trends // … are unstoppable and a powerful driving force of our economy.
Companies with advance information on future requirements can offer
exactly the right products and services. sound advice on colors and trends
can also give print shops a competitive edge.
everyone wants purple – this year’s must-have
color according to the Color Marketing Group
(CMG), an international association of designers,
trend researchers, and marketing experts.
White is also extremely popular at the moment.
Sparkling and dazzling shades of white have
been a product favorite for some time and are
even finding their way into executive management
corridors where dark colors traditionally
predominate. White is currently being promoted
as a trend in the paper industry, too – a fact
that may well surprise the layman given that most paper is white. As
is so often the case, it’s all about the right shade.
In Today and out Tomorrow. The one constant when it comes to
trends is that they’re forever changing. Clothing fashions are a prime
example, changing as they do with the seasons. In other sectors, such
as the automotive or furniture industry, fashions last slightly longer –
around three to five years. Trends always have characteristic color
schemes and it helps print shops to know what they are. With advice
on trends and colors, and know-how on current and future printing
materials, print shops can offer additional services that enable them
to stand out from the competition.
But how do trends or new preferences come about? Is there a
particular body that stipulates which colors, surfaces, shapes or
materials are in? 4
Perspectives
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