corporate social responsibility complete report France ... - Orange

13 a responsible GroupFollowing the internal challenge “Take care of thefuture” conducted last year, in 2008 we conducted“green behaviour” awareness campaigns toencourage our employees to adopt simple practicesto help protect the environment (see page 40).“Green behaviour” awareness campaign in France,external evaluation of our approachOur approach is regularly analyzed by ethical ratingagencies, and we are in an ongoing dialogue withfinancial analysts and socially responsible investors.France Telecom has been listed in the FTSE4Goodindex since 2002, as well as in the Aspi Eurozoneand Ethibel Sustainability Indices Excellence indices,managed by the VIGEO rating agency.SAM (rating agency of the Dow Jones SustainabilityIndex) included the Group in the SAM Silver Class ofits Sustainability Yearbook in 2008 and 2009.April 2008.raising customer awarenessIn addition to our employees, we also encourage ourcustomers to act in favor of sustainability.Launched in France in December 2007, our mediaand Internet campaign “Green IT” raised theawareness of our business customers on the benefitsof our collaborative solutions for sustainability.Generally available from a dedicated website inFrench and English, this campaign moreover wassupported by statements from our experts on thesubject, both in Europe (Germany, Spain, Portugal,Romania, United Kingdom) and in the rest of theworld (New-York and Singapore).For the general public, we launched theEnvironnement Web channel(http://environnement.orange.fr) that distributes up todate information and video reporting on theenvironment and encourages the distribution of goodpractices. In our various countries, we alsoencourage our customers to return their usedtelephone equipment to one of our collection points inorder to promote their recycling through thededicated channels.The Group also ranks fourth in the world“Accountability Rating 2008“ classification. Thisclassification created by csrnetwork andAccountAbility evaluates each year the practices andcorporate social responsibility of the 100 largestgroups (Fortune Global 100). The Group is acorporation that has shown the most rapid progress,rising from 46th place in 2007 to 4th place in 2008.Our corporate social responsibility strategy aims toincorporate sustainability principles at the core of ourinnovation and product design processes