corporate social responsibility complete report France ... - Orange

21 a responsible GroupEurope – Middle East (EME)In 2008 the EME region continued to implement theCSR action plans in various countries, according tothe three main areas defined at Group level:Include/Preserve/Care.Regular telephone meetings were held with the CSRmanagers of each subsidiary to discuss the projectsimplemented. These managers are now supported bythe CSR reference manual presented at the Group‟sMay 2008 seminar. To further incorporate CSRpriorities in the commercial strategy of thesubsidiaries, discussions have been engaged withregard to the mobile phone product line so thatmarketing can play a greater role. In the area ofethics, the subsidiaries were made aware of thesignificance of assessing ethical risk.access for allTo promote Internet access in isolated areas, certaincountries in the zone have introduced originalconcepts, such as mobile phone shops “Mobinil onwheels” in Egypt, or the travelling Orange bus inRomania to promote the 3G mobile broadbandnetwork in isolated areas where there are no salesoutlets (see page 28).In December 2008, Orange Romania launched theCronos voice service, which allows people with visualimpairments to monitor their use of their mobile phonepackage.In Egypt, in 2008 Mobinil initiated a project aimed atcollecting and refurbishing employees‟ old computers,and then offering these computers to charitableorganizations for distribution to underprivilegedchildren. Approximately a hundred computers arebeing recycled in this way.In Belgium, Mobistar has set up a similar facility tooffer employees‟ old computers to the association,Close the Gap, which is redistributing them in Africa.community investmentIn 2008 the subsidiaries of the zone continued theirhistorical commitment to autism, to people with avisual or hearing impairment, and to the education ofunderprivileged children, often in conjunction with theOrange Foundation (see pp, 33-35).The creation of local foundations in countries wherenone exist was encouraged, and other foundationsare expected to be created in 2009.key facts & figuresIn this report, 7 countries are reported for the EMEregion (Europe – Middle East): Switzerland,Belgium, Romania, Slovakia, Moldova, Egypt andthe Dominican Republic.Orange is a leader in the region, being either thefirst or second largest provider in all these markets.- 2008 revenues: 10% of Group revenues- 10,999 employees (active at end of period)- 36.5 million customersenvironmentAmong the noteworthy projects, in 2008 OrangeRomania strengthened its project to establish anintegrated environmental health-safety systemfollowing the example of Belgium which aims atobtaining the triple ISO 14001*, OHSAS 18001* andISO 9001* certification (including qualitymanagement).Orange Slovakia successfully renewed its ISO 14001*certification in 2008.Several subsidiaries, including Orange Switzerlandand Orange Slovakia, defined a new travel policy toencourage employees to reduce travel or promotemore environmentally-friendly means oftransportation.In renewable energy, in 2008 Orange Switzerlandtested the use of fuel cell batteries to power relayantennas.responsible use of servicesThe European subsidiaries continued the programstarted in 2007 to implement the measuresrecommended by the European reference frameworkfor the safe use of mobile phones by children andadolescents and to initiate the work necessary toimplement the commitments of the Alliance againstchild pornography launched in 2008 as part of theGSMA (see page 64-65). Among the significantinitiatives was that of Orange Slovakia, which in 2008carried out a study on the use of mobile phones andthe Internet by children, and conducted a widespreadcampaign to raise awareness in schools and families(see page 65).Orange Slovakia has also set up an educationalportal, www.oskole.sk, offering teaching aids topromote the safe use of communication technologiesin education.In addition, to facilitate the adoption of the Group‟sambitions with respect to electro-magnetic fields(EMF), each subsidiary in the zone appointed an EMFmanager in charge of implementing the correspondingaction plans (see pages 74-75).diversityDiscussions have been launched with EMEsubsidiaries to present the importance of diversity andinvite them to plan actions consistent with theircultural context and local regulations, in particular asregards gender equity, a key priority for the Group.In this context, for each of our subsidiaries, womenwith significant managerial responsibilities wereinvited to participate in the European ProfessionalWomen‟s Network (EPWN), an association dedicatedto promoting the rise of women to senior managementroles and positions on boards of directors.